Running lead generation campaigns on Google AdWords? Measuring success and optimizing campaigns for actual sealed-deal conversions, not just lead in-take, just got a whole lot easier. On the heels of rolling out cross-account conversion tracking and search funnels for MCC users, today, Google announced a new feature that allows advertisers to import offline conversions derived […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google May Be Updating Their Algorithm But They Won’t Confirm It Today, September 4th, and last week, August 21st, there were huge spikes in chatter amongst the SEO and webmasters about […]
Microsoft’s Ping Jen has posted a look at upcoming changes to Bing Ads Editor, the desktop tool for managing Bing Ads campaigns. The changes include an updated user interface (UI) and faster data uploading. The UI updates are designed to make the editor align with “what you’re already familiar with.” In other words, your “muscle […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Says Goodbye to Bing Shopping, Hello Product Search With Rich Captions & Product Ads Today, Bing announced that Bing Shopping is being replaced by Product Search, which simply integrates product […]
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Now Gains Car Rental, Concert Tickets, Reminders While You Search & More More cards have come to Google’s predictive search service, Google Now, including information to alert you to your […]
Today, Google is rolling out a brand new Paid & Organic report in AdWords that gives advertisers at-a-glance insights into query performance across the Google landscape. This is pretty big news from a reporting viewpoint. In the screenshot below, you’ll see query performance when an ad was shown, when an organic listing displayed and when […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Adobe First To Announce Support For Bing Product Ads Today, Adobe announced it’s first to market with support for Bing Product Ads. Very similar to Google Product Listing Ads, Bing Product […]
Google announced today that Bid Adjustments reports for AdWords enhanced campaigns are now included in Google Analytics. The reporting, found in the Advertising section under Traffic Sources in Analytics, are designed to help advertisers analyze the performance of each bid adjustment within a campaign — by device, location and time of day. You’ll notice in […]
Late last year, many Raven Tools users were surprised to find that Search Engine ranking data had been removed. Under pressure from Google, Raven yanked the SERP data and focused the tool on helping SEOs and Internet Marketers with analytics tools. Well, Raven users that have missed the tracking data can now rejoice, as rank […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Gets Lowest Score Ever In Customer Satisfaction Survey There’s a mystery surrounding the latest customer satisfaction numbers released by ForeSee Results (for the American Customer Satisfaction Index [ACSI]). Published late […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Agrees To Settle Lawsuit Over Passing Search Queries To Third Parties Google has agreed to settle a class-action lawsuit that stems from two searchers accusing the company of sharing their […]
Google has agreed to settle a class-action lawsuit that stems from two searchers accusing the company of sharing their search queries with third parties without user content or knowledge. As part of the settlement, Google has agreed to pay $8.5 million into a settlement fund, with that money going to seven groups/organizations on the condition […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Finally, Auto-Tag Bing Ads URLs For Google Analytics: Bizible Debuts Free Tool The ability to auto-tag destination URLs in Bing Ads has been one of top product requests for the platform […]
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Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New AdWords Integration For Analytics Changes Campaign Name Reporting Google has announced a new AdWords integration for Google Analytics that starts rolling out today. The biggest immediate change is that campaign […]
Google has announced a new AdWords integration for Google Analytics that starts rolling out today. The biggest immediate change is that campaign names in Analytics will reflect the lastest naming in AdWords. Currently, if you rename a campaign, the data shows up in Google Analytics separately under each name. Now, campaign data will be reported […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map When using heatmaps to gauge interest levels for Google Local Carousel results, search […]
Linking your AdWords and Google Analytics accounts opens up a whole new world of opportunity for campaign execution, management and analysis. Yet, the linking process has been cumbersome and not particularly intuitive. That is finally changing. In the coming weeks, Google will be rolling out a simpler linking process–down to just three clicks–to all Analytics […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google AdWords New Top Movers Report Aims To Automate “What’s Changed” Reporting The new Top Movers report in Google AdWords shows you which campaigns and ad groups had the largest changes […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis Microsoft has released an update to Bing Ads Intelligence, the free Excel add-in for keyword research and keyword […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DuckDuckGo Passes 3 Million Searches, Just 8 Days After Hitting 2 Million Another week, another traffic record in the alternative search engine space. DuckDuckGo (DDG) tweeted this morning about its latest […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: George Bush “Miserable Failure” Google Bomb Back, This Time In Knowledge Graph The Google Bomb is back! Searching for [miserable failure] in Google now returns George W. Bush’s knowledge graph in […]
Day one of our SMX Advanced show is almost over, but there’s one last session still to come: the traditional “You&A with Matt Cutts” keynote session. Search Engine Land’s founding editor, Danny Sullivan, will be sitting down for a lengthy chat with Matt Cutts, the head of Google’s webspam team. The session is due to […]
Since September, people using Safari in iOS 6 and searching on Google have appeared to publishers as if they’ve come directly to their sites, as opposed to having been driving by search. At last, the reason behind the Dark Google cut-off of data has been found: mobile Safari doesn’t support the “meta referrer” tag. I […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Your Own “Pins” On Pinterest Pinterest announced a new, useful search feature that allows you to filter your search results to just your own Pins. You can now search for […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession Google’s head of search spam, Matt Cutts, released another video today named What are some misconceptions in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yandex Turns Up The Dial On Personalized Search The Russian search engine Yandex has announced changes to how it presents personalized search results, saying that personalization is now based on what’s […]
There are two pieces of conventional wisdom surrounding Google’s Enhanced Campaigns that seem to get tossed around a lot without much thought or examination. The first is that this new campaign model will make it easier for small advertisers to get into the mobile advertising game. The second related piece is that Enhanced Campaigns will […]
Google’s head of search spam, Matt Cutts, posted a new video today on YouTube clarifying Google’s stance on Advertorials and “native advertising.” Advertorials are editorial-like content that is published because an advertiser has paid the publication to publish the story or the content. Recently, we covered a story on how a major U.K. floral company […]
I was pleased to be part of a great panel at SMX London on prioritizing your search marketing efforts. It included SEO veterans Mikkel deMib Svendsen of deMib.com, Julia Longdon of ContentMango and Dave Davies of Beanstalk. For me, this was an extremely useful session with a huge hidden ROI benefit for search marketers not […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Web Analytics Software Comparison: Identifying The Right Web Analytics Tools For Your Business If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be […]
If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled a great buyers guide to enterprise web analytics tools, but what if you’re in the market for a free to mid-level tool, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google & Time Inc. Launch Timelapse: See How Any Part Of The World Has Changed Over Time The new Timelapse site, created by Time Inc. and Google, is a pretty amazing […]
When the iPhone was first released, everyone marveled over its amazing simplicity and user experience. The world fell in love, and the mobile industry was changed overnight. Other phones, if they weren’t smartphones, were suddenly viewed as cheap and not very useful. We have all experienced this same truth at the websites we visit. We […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads To Launch Ad Diagnostics Tool: Learn Why Your Ad Isn’t Running And How to Fix It Bing Ads has made several announcements about upcoming feature updates over the past […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google News Sources Grow 15% In 2012 & Continue To Climb With Patch.com In The Lead After seeing a 15 percent increase in Google News sources last year, a recent study […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enterprise SEO Tools 2013: A Buyer’s Guide Are you responsible for SEO in your large organization? Wondering about tools that can help automate and cut the time it takes to manage […]
Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. You can learn more about it in a short write-up at our sister site, Marketing Land: New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different […]