SearchCap: The Day In Search, November 19, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Twitter Improves Search On Mobile Apps By Adding Toggles & Photo Filters
  Twitter announced they have improved the search capabilities on the iOS and Android mobile apps. Twitter added: A toggle between top Tweets and all Tweets A new photo search filter Photo search results layouts for grid and list view Filter tweets by people you follow A new trending timeline in Discover shows you trends along […]
• Bing Previews Its Role In Providing Natural Language Voice Search On Xbox One
  When Microsoft’s next-generation gaming console, the Xbox One, comes out on Friday, it will arrive with Bing built-in to power a range of searches from games to music to television programs — and searches you can do just by speaking to the Xbox. Today, Bing shared a preview of how this will work. On the […]
• Google Maps Makes Exception & Speeds Up Process To Replace Image Of Shooting Victim
  Google Maps is making an exception to its process for reviewing image removal requests, and speeding up the actions needed to replace a satellite image of a 14-year old shooting victim. Following a story broadcast on KTVU-TV, a CNN affiliate in Oakland, California and a report on CNN.com, Google claims it will take approximately eight days […]
• Bing Webmaster Tools Adds Connected Pages Dashboard
  Duane Forrester, the Senior Product Manager at Bing announced a new feature within Bing Webmaster Tools named the “Connected Pages Dashboard.” Formerly known as linked pages, connected pages is a way for Bing to allow you to tell them what pages you own under your social network. Once you verify these social profiles, Bing connects […]
• If Link Building Really Is Dead, What Do We Do Now?
  “He’s dead, Jim.” It’s been shouted from the rooftops, from here to Moz and every blog in between, but I guess it isn’t official until the doctor says so: Link building is dead. Depending on how much you agree with that statement, you’re somewhere in the five stages of grief with the impending death of link […]
• A Mature Digital Marketing Industry Provides SEO Opportunity For Small & Ambitious Businesses
  As we are approaching the end of the year, I thought it would be worth reviewing 2013 from the perspective of a UK based SEO with a diverse range of multinational clients and what opportunities lie ahead for all things SEO.
• SMBs Spend An Average 46% Of Marketing Budget On ‘Digital’
  In October 2013, BrightLocal teamed up with ChamberOfCommerce.com to conduct an insightful piece of research into the attitudes toward and usage of Digital Marketing by SMBs (small and medium-sized businesses). (In the survey, we used the phrase “Internet or Mobile Marketing” to make it clear to survey respondents what we mean by Digital Marketing.) The objective […]
• Incisive Media To Kill SES Brand, Rename Conference “ClickZ Live”
  SES — formerly Search Engine Strategies — is about to undergo another name change, this time to “ClickZ Live.” The news comes from an email that Incisive Media sent to various contributors. From the email: Tomorrow is a big day for ClickZ and its sister brands Search Engine Watch and SES, and as our valued […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Twitter’s Holiday 1-2 Punch: Free Ads & Retail Impact Survey
• Google Releases Official GDK (Glass Developer Kit) & Adds More Glassware
• Companies On LinkedIn Can Now Use Showcase Pages To Segment Content By Brand Or Business Line
• Google Adwords Rolls Out New Video Call Support Feature Using Hangouts
• E-commerce To M-commerce: Millennials, Mobile And Holiday Shopping
• Facebook: We Have 25 Million Active Small Business Pages
• Vimeo Reports 100 Million Users & 400K Paying Subscribers
• YouTube Goes Down

Search News From Around The Web:

Industry

• In final shareholder speech, Ballmer defends Bing and Xbox as key parts of Microsoft, Geekwire
• SEO copywriting advice from search guru Barry Schwartz, SEO Copywriting
• Speaker Pitches Being Accepted For SMX Israel 2014, Search Engine Roundtable

Local & Maps

• Mobile Search Is Often Local Search, BPWrap

Link Building

• A New Era in Link Building: Content Marketing, Renegade Search
• Why Bad Linkbait Needs to Die: How Linkable Assets Deliver 10x More Value, Moz

SEO

• Spike In Google DNS Error Webmaster Tools Alerts, Search Engine Roundtable

SEM / Paid Search

• AdWords Dynamic Remarketing, PPC Chat Streamcap
• Do You Know Where Your Ads Are Showing?, Clix Marketing PPC Blog
• How to Pull of Long-Tail Keyword Targeting and Make More Conversions, Certified Knowledge
• The Quick and Dirty Rundown of AdWords Estimated Total Conversions, Luna Metrics

Search Marketing

• Adding Digital Marketing Magic to a Creative Paper Cup Company, Bing Ads Blog
• ADJUSTING TO LIFE WITHOUT KEYWORD DATA: 5 fundamental facts about Google Analytics, RankAbove
• DIY SEO and PPC? Don’t do it!, koozai.com
• Insights on the fly: Introducing executive reporting from DoubleClick Search, DoubleClick Search
• SEO Awards: What Constitutes a Success?, State of Digital
• Silver Bell Curves and other Overlooked Holiday Metrics, The Yule Blog