SearchCap: The Day In Search, July 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases
Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, advertorials and optimized anchor text in articles or press releases to the list of types of links that violate their guidelines. The new guideline examples that were added to this document include: Large-scale article marketing or guest posting […]
- Search In Pics: Tumblr At NASDAQ, Google Glass Melting & Google Lego Station
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Tumblr Opening At NASDAQ: Source: Tumblr Google’s Lego Station (Zelda): Source: Google+ Apple Employees ThroughGlass: Source: […]
- Bienvenue En France: How To Do Search Marketing With A French Flavor
A while back, Rand Fishkin of Moz visited Paris for the SMX conference held there. One of the things he mentioned to me was how surprised he was at some of the misconceptions that exist. “Paris doesn’t live up to any of its stereotypes,” he said. “There’s dog crap on the streets. Service folks, even […]
- Google To Shutter Its Google+ Local iOS App Next Month
With the newly updated Google Maps app for iOS out, Google has announced its plans to shut down the Google+ Local app for iOS on August 7th. There’s been no official announcement that I’m aware of yet, but both 9to5 Mac and Mark Traphagen posted a Google email detailing the shut down plan and the […]
- Did Google Maps Lose England, Scotland, Wales & Northern Ireland?
The United Kingdom (to use its short name) is a complicated country, actually made up of four countries across two islands. If you were looking to understand it better, forget Google Maps. That’s because the service has lost the constituent countries of England, Scotland, Wales & Northern Ireland — as well as the island of […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Pinterest Announces Support For Do-Not-Track
- Smaller Phone Makers Challenge Samsung In Android Market
- Google AdWords Enhanced Campaigns Roll-Out, Slowly: Broader CPC Impact Yet To Be Seen
- Chromecast Hugely Popular, Sells Out On Amazon, BestBuy
- Apple Remains A Consumer Favorite, Winning Brand Of The Year For Computers, Tablets & Mobile Phones
- Compared: What You Can Watch On Google Chromecast, Apple TV & Roku
- Facebook — Friend Or Foe For Content Marketers?
- Measuring Local Area & Directory Referrals With Google Analytics
- The Definitive Guide To Facebook Image Optimization For Articles & Web Content
Search News From Around The Web:
Local & Maps
- 5 Keys To Making Local Listings Count, Street Fight
Searching
- Google searches mined to uncover our true opinions, New Scientist
- Reference: Census Bureau’s New Tool Puts Congressional District Statistics at Your Fingertips (Web App), LJ INFOdocket
- Reference: New Online from MLibrary (U. of Michigan): Stephen S. Clark Library Maps Online, LJ INFOdocket
SEO
- 100 SEO Tips: Takeaways from 100 Days with Bruce Clay, BruceClay.com
- 27 Things That Help and Hurt SEO, Bing Webmaster Blog
- 3 SEO Methods to Repurpose Great Content, Search Engine Watch
- Google Patents Anchor Text Snippets, SEO By The Sea
- Hotel SEO and Beyond: How To Optimize For Hotel-Related Google Search Queries, Search Engine Journal
- Why Relying On Organic Search Traffic Alone Is A Risky Business, Search Engine Journal
SEM / Paid Search
- Updates to geographical targets in Vietnam and Italy, Google Ads Developer Blog
- 6 Cool New Advertising Options In Google AdWords, PPC Hero
- Google Keyword Planner Tool Bug With Broad Match Modifier, Search Engine Roundtable
Search Marketing
- Changes in Yandex.Direct design positively reflected in company revenues, Russian Search Tips
- Video: Google Ranking Metrics, Cutts On Hiding Content, AdSense Favicons & Glass Analytics, Search Engine Roundtable
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