SearchCap: The Day In Search, June 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map
  When using heatmaps to gauge interest levels for Google Local Carousel results, search marketer Matthew Hunt discovered that 48 percent of searchers surveyed clicked the Carousel results, while only 14.5 percent clicked on the map. Using the search term ‘Chicago Restaurants,’ Hunt asked 83 searchers to click on the area of the Google search results […]
• DoubleClick Search Inventory Campaigns Now Auto-Create Ad Groups, Ads, Keywords
  Inventory-aware campaigns in DoubleClick Search, designed to automate campaign management for inventory-reliant search campaigns, are getting even more dynamic. DoubleClick Search now automatically creates ad groups, ads and keyword lists for inventory-aware campaigns based on your settings. Launched back in August as “inventory management,” inventory-aware campaigns integrate with Google Merchant Center to apply changes to search campaigns […]
• Google Hasn’t Gone Rainbow For DOMA & Prop 8 Rulings But Has, As Usual, For Gay Pride Month
  My twitter stream is alive with people celebrating two important victories for gay rights today. They’re also noticing that searches for things like “gay” on Google are bringing up a rainbow-colored search box. That’s not Google celebrating the news, however. It’s Google’s traditional celebration of Pride Month for those who are lesbian, gay, bisexual or […]
• Linking AdWords And Google Analytics Accounts Finally Gets Easier
  Linking your AdWords and Google Analytics accounts opens up a whole new world of opportunity for campaign execution, management and analysis. Yet, the linking process has been cumbersome and not particularly intuitive. That is finally changing. In the coming weeks, Google will be rolling out a simpler linking process–down to just three clicks–to all Analytics […]
• 6 Parallels Between Old-School B2B Sales Tactics & SEM
  I’m excited to be writing for the first time for Search Engine Land, sharing knowledge and tips that can help you with your B2B e-commerce and lead-gen search engine marketing. Having spoken recently at SMX Advanced in Seattle about how to “Rock it with PLAs,” I hope you’ll depart on a journey with me for […]
• Infographic: 2013 SEO Ranking Factors, From SearchMetrics
  The folks at SearchMetrics have released their SEO ranking factors for 2013. This is their ranking correlation study they worked on for the past 3-months, right after the second-generation Penguin update was pushed out by Google. Want to understand everything that was in it? They’ve got an infographic for that (click to enlarge): The key […]
• Is Facebook Stepping Up to Search & Display?
  If there is one company on a mission to capitalize on search and display, it’s Facebook. Recent evidence this year shows that the social giant is stepping up its game across both channels – in search, they have announced the Graph Search, and in display, they have made big waves with consistent announcements surrounding the […]
• Check Out the SMX East Agenda – Over 50 Sessions on SEO, SEM & Social Media Marketing
  The Search Marketing Expo – SMX East agenda is now posted! Check out the agenda and register for the lowest-offered Super Early Bird rates. The SMX East agenda features over 50 sessions on paid search, SEO, social media marketing, local and mobile search. More than 80% of sessions offered are new for SMX East. Couldn’t […]
• 2013 Study: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations
  Today, we at BrightLocal released the findings of our 2013 Local Consumer Review Survey. This is the third wave of this study which explores consumer consumption (aka “reading”) of online reviews and how these influence their opinions and purchases from local businesses. More People Reading Fewer Reviews The results of this year’s survey show that more consumers […]
• Only 6% Of Top 100 Fortune 500 Companies Have Sites That Comply With Google’s Mobile Requirements
  Last month at the SMX Advanced Conference in Seattle, the head of Google’s webspam team Matt Cutts briefed the audience on the importance of mobile SEO. “You really need to be thinking about mobile,” said Cutts during his keynote session, “We’re starting to think a lot about mobile.” Not only is Google’s head of webspam […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Ads Manager Reports Update Gives Advertisers More Control
• Europe: Google Wins “Censorship” Battle, Slammed On Antitrust Proposals
• Why Do Consumers Become Facebook Fans? Study Says It Depends On The Brand
• The Big Comparison Of Google Reader RSS Feed Alternatives
• Tumblr Climbs 12 Spots On comScore’s Media Metrix List Of Top 50 US Web Properties
• Check Out the SMX East Agenda – Over 50 Sessions on SEO, SEM & Social Media Marketing
• Seize The Day With Ownable Moments

Search News From Around The Web:

Industry

• The Challenges Google’s Top Contributors Go Through Helping Webmasters, Search Engine Roundtable

Local & Maps

• Some of the More Bizarre Local Carousel Results from Google, Mike Blumenthal

Link Building

• How To Spot Your Potentially Harmful Links, Search Engine People
• Penguin 2.0 Penalty of Concert Hotels, Link Research Tools
• The Google Reconsideration Request – Recovering a Link Penalty, branded3.com

Searching

• In Search of Tech Cred, eBay Builds a New Engine for a New Identity, Wired

SEO

• 5 Things Your SEO Consultant Won’t Tell You, Search Engine Journal
• 8 Ways To Create Effective Content Titles, koozai.com
• Google Authorship Not Working? | 14 Tips To Combat Authorship Issues, Cypress North
• The International SEO Checklist, Moz
• Top 3 “SEO” Red Flags, WrightIMC
• Who Needs SEO When You Have No Competition?, Search Engine Journal

SEM / Paid Search

• 8 Simple Things You Might Be Overlooking In Your AdWords Account [White Paper], PPC Hero
• Enhanced Campaigns? Love Em Or Loath Em, Kiss Your Sweet $$ Goodbye, aimClear
• Google Adwords Tool Bizible Potential Salesforce AdWords Replacement, Small Business Trends
• Help Similar Ads Serve More & Avoid Double Trouble in Bing Ads, Bing Ads Blog
• PPC Landing Pages Should Optimize For Customer Awareness, PPC Hero
• The Importance of Leveraging Diverse Vocabularies PPC Marketing, SEM Geek

Search Marketing

• The End of Paid Search As We Know It?, PPC Hero