SearchCap: The Day In Search, August 15, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare Adds ‘Lists’ Functionality For Profiles & Pages Over the past few years Foursquare has been rapidly evolving, and their newly announced “lists” feature looks like a very promising new addition. […]

on August 15, 2011 at 5:05 pm | Reading time: 8 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Foursquare Adds ‘Lists’ Functionality For Profiles & Pages

    Over the past few years Foursquare has been rapidly evolving, and their newly announced “lists” feature looks like a very promising new addition. Touted as being “super easy to use,” Foursquare lists can be created from a users profile page with assistance from Foursquare, built from scratch or added while browsing Foursquare. Lists can be […]

  • Hot At Sphinn: When No-Follow Is Appropriate, Value Of Mentions Without Links & More

    Two discussions took center stage last week on our sister site, Sphinn — both dealt with fairly detailed SEO and linking issues. Our “Discussion of the Week” asked, Do Unlinked Company/Brand Mentions Help with SEO?, and the general consensus from a handful of reply was along the lines of, “Yes, but how would search engines […]

  • Bing Shopping Adds Faster Refinements, Sales & List Sharing

    Bing announced new features for their Shopping Search features. The features inluce: Refine Your Searches Faster Find Sale Prices Share Your Shopping Lists on Facebook Bing Shopping has added a form of Google Instant results for shopping refinements. Here is an example: You can also just filter by sales, see the screen shot below showing […]

  • Panda’s Winners & Losers In Germany: Bing’s Ciao.de, Wikio.de & More

    Google has again slapped a comparison shopping site owned by its primary search competitor, Bing, as part of its most recent expansion of the “Panda” algorithm update. It’s only been a few days since Google pushed out Panda around the world in all languages except Chinese, Japanese and Korean. But SearchMetrics has already published its […]

  • SS Enterprise: Venturing Into SEO And Social Media Strategies

    Internet Marketing is in a state of constant change. This places major stresses on organizations that try to keep up and are not quite sure what initiatives they should invest in and which ones are a waste of time. For many companies, one of the biggest current challenges is to decide how much energy to […]

  • A Guide To Geocoding Images For Local SEO

    One way to kick up your local search optimization game is through beefing up the local signal through images. There are a few techniques for doing this — read on for details. Incorporating images as part of your overall content mix is a good idea for search optimization in and of itself. Images can provide […]

  • What PPC Practitioners Should Know About Robots.txt Files

    Search engines use a computer program known as a bot to crawl and index the Web. A robots.txt file is an instruction manual that tells a bot what can and cannot be crawled on your site. An improperly configured robots.txt file can: Lower your quality scores Cause your ads not to be approved Lower your […]

  • How To Use Mobile To Broaden Your SEO Campaign

    Admittedly, I’ve been a little negative about “mobile SEO” in my last few posts, but that’s only because I believe “mobile SEO” really shouldn’t be seen as a separate product, just another channel to assist your SEO strategy. Let’s look at a market that really isn’t suited to mobile conversions and look at ways to […]

  • 5 Days to Save on SMX East – Register Now, Save Up to $350

    Early Bird Rates for Search Marketing Expo – SMX East expire this Saturday, August 20th. Register now and get three days of exceptional content and invaluable industry connections for only $1445. Join us September 13-15 in New York City for actionable tactics, best practices and strategies for all skill levels – whether you’re a search […]

  • Google To Acquire Motorola Mobile Phone Business For $12.5B

    In a bid to build up its patent arsenal and get a stronger foothold in the mobile phone and tablet business, Google has agreed to acquire Motorola Mobility Holdings for around $12.5 billion in cash. Motorola Mobility Holdings is one of the entities that resulted when Motorola split its business in two earlier this year. The […]

  • The Real Reason Google Wonder Wheel Died: It Was A Pain To Maintain

    Several weeks ago we reported that Google had taken the Wonder Wheel service offline. Its removal was a surprise to all its users including the many K-12 educators. A Google spokesperson old us that Wonder Wheel was removed due to the ”initial stage” of the Google website redesign but did not share any info when we asked if and/or when […]

  • Google Plus: Big With Status-Seeking Singles; Losing Ground At Colleges & Cafes

    Conventional wisdom says that Google+ is big with the tech crowd and, more specifically, with males than females. But Experian Hitwise has a different way of looking at who’s using Google+. It doesn’t dispute the conventional wisdom, per se, but adds perhaps another perspective to the discussion. In a blog post today, Bill Tancer uses […]

  • Google+ Public Posts Coming To Google’s Social Search Results

    Google has added another source to its social search results: public posts from Google Plus. Social search has been adding annotations to search results when content from your social connections (not to be confused with your Google+ Circles) was shared on services such as Twitter, LinkedIn and others. Soon you may start seeing annotations that […]

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Data Rich, Optimization Poor – Only 22% of companies have a strategy that ties data collection and analysis to business objectives.  That means that 78 percent of companies are just hoping for success by guessing how well they are at providing their customers quality experiences.
  • Google Wages War on Spam [Infographic] – Somewhat similar to the SEOmoz content published last week tracking Google's algorithm changes, but still a well done look at how Google has been battling spam over the years.
  • What Has Happened to SEO – Here are several conclusions I’ve come to about the state of SEO and why 2011 should be considered the climax of your SEO career.
  • Change to Definition of a Visit in Google Analytics – Google announced on Thursday that they were changing the definition of a visit/session in Google Analytics.  The key difference is that a new visit will be recorded whenever a visitor re-enters a website with different traffic source information.
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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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