Topic: Google Analytics

SearchCap: The Day In Search, February 8, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Testing New Search Results Design Bing is testing a new design for the search results layout. The new design seems a lot cleaner, fresher and more organized compared to the […]

SearchCap: The Day In Search, January 26, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Major Entertainment Groups Accuse Google, Bing Of Directing Users To Illegal Content Several major UK entertainment industry groups are accusing Google and Bing of directing searchers to illegal content, and have […]

Now Test Your Sitemaps Before Submitting Them To Google

Google has quietly added a feature to Google Webmaster Tools that allows you to test your sitemap files prior to submitting them to Google. Google’s Pierre Far confirmed that this is indeed a brand new feature built to help webmasters debug their sitemap files prior to submitting them. One of the most common complaints about […]

SearchCap: The Day In Search, January 25, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Revamps Submit Content Page Google has updated their URL submission tool page and redesigned their Submit Your Content page. The old URL which was at google.com/webmasters/tools/submit-url/ now returns a page […]

SearchCap: The Day In Search, January 19, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Paid Clicks Up 34% While Cost Per Click Down 8% YoY Google just posted their Q4 2011 earnings resulting in a massive quarter but not meeting expectations of investors. In […]

SearchCap: The Day In Search, January 16, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Blackout Your Site (For SOPA/PIPA) Without Hurting SEO A number of websites are (or were) planning to “go black” this week while the U.S. Congress discusses issues related to […]

2011: The Year Google & Bing Took Away From SEOs & Publishers

Increasingly over the years, search engines — Google in particular — have given more and more support to SEOs and publishers. But 2011 marked the first significant reversal that I can recall, with both linking and keyword data being withheld. Here’s what happened, why it matters and how publishers can push back if Google and Bing don’t […]

SearchCap: The Day In Search, December 21, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds Christmas & Hanukkah Decorations To Search Results If you go to Google and search for variations of either [christmas] or [hanukkah], you will see Google has dressed up the […]

SearchCap: The Day In Search, December 19, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Removes Author: Search From Google News You can no longer search for articles from specific authors in Google News. As Barry Schwartz reported this morning on Search Engine Roundtable, using […]

Google Adds Author Stats To Webmaster Tools

Google has introduced a new report in Google Webmaster Tools named “Author Stats.” Author Stats shows you how often your content is showing up on the Google search results page. This will show up under Google Webmaster Tools in the “labs” section in Webmaster Tools. It shows the impressions and clicks of the stories found […]

SearchCap: The Day In Search, December 14, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Letter From Santa To The Search Community December, 2011 The North Pole Dear Search Community: Thanks so much for your many letters to the north pole. Your nicely written texts […]

SearchCap: The Day In Search, December 13, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Buys Clever Sense: An Answer To Siri? As is being widely reported Google has bought startup Clever Sense, which earlier this year launched the local-mobile recommendations app Alfred. Alfred is […]

SMX East 2011: The Hidden Treasures Within Google Analytics

The Hidden Treasures Within Google Analytics Presentations from SMX East – NYC, NY, September 2011 All analytics packages come with dozens, if not hundreds of reports that slice, dice and segment countless variables, all purporting to offer comprehensive metrics about the performance of your search marketing campaign. While many of these reports are great, you […]

SearchCap: The Day In Search, November 29, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Unveils New Top-Of-Page Bidding Options Google introduced a report in July that let AdWords advertisers compare performance between top-of-page ads and those appearing on the side (and now the bottom) […]

SearchCap: The Day In Search, November 25, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ Is Slowly Invading Google’s Main Search Results Google+ content is slowly — but very surely — expanding its footprint inside of Google.com’s main search results. The latest integration comes via […]

SearchCap: The Day In Search, November 23, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Evokes Holiday Nostalgia In New Stop-Motion Animation Ads If you know that Hermey the elf longs to be a dentist, that Rudolph the red-nosed reindeer’s girlfriend is named Clarice, and […]

SearchCap: The Day In Search, November 22, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Does Thanksgiving Logo Early, First Ever One Sharable On Google+ Like last year, Google has launched their Thanksgiving logo a bit before the Thanksgiving holiday. The 2011 Thanksgiving Doodle is […]

SearchCap: The Day In Search, November 18, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ Expands Search Options, Adds Trending Topics To Search Results Google+ has made a few tweaks to how its search function operates, and has added the obligatory trending topics its search […]

SearchCap: The Day In Search, November 17, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wolfram Alpha Offers New Twist On Flight Search: Literal Answers To What Planes Are Overhead You may not love this as much as I do, but that’s okay. Wolfram Alpha has […]

SearchCap: The Day In Search, November 16, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Organic, Paid & Owned Social Media Tactics – Master Them at SMX Social Media Marketing Learn tactics you need to be successful on Facebook, Twitter, Google+ and more. Attend SMX Social […]

SearchCap: The Day In Search, November 15, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Third Party Page Managment Comes To Google+ Google+ pages for brands & businesses were announced last week, and Google has been busy rolling out supporting features. Yesterday, Google began displaying select […]

SearchCap: The Day In Search, November 14, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO Best Practices For HTML5: Truths, Half-Truths & Outright Lies During a panel at SMX Advanced 2011 in Seattle, I remember hearing a question about Schema.org tags. More specifically, I remember […]

SearchCap: The Day In Search, November 11, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Leads In Search Engines’ Efforts To Woo TV Viewers Google’s “Dear Sophie” TV spot for Chrome, in which a father creates a Gmail account for his newborn daughter and sends […]

SearchCap: The Day In Search, November 9, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ‘Think Insights’: Google’s New Research Hub Offers Data Porn For Marketers Lest you think that Google’s product streamlining has completely stifled any new developments, the company has announced a new research […]

SearchCap: The Day In Search, November 8, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook’s Zuckerberg To Charlie Rose: “We Just Do One Thing” Asked to reflect on the cultural differences between Google and Facebook, current Facebook COO and former Googler Sheryl Sandberg told Charlie […]

SearchCap: The Day In Search, November 4, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile Traffic To Retail Sites To Hit 15% During Holiday ’11 More evidence of the growing importance of mobile comes this time from IBM, which predicts that “an unprecedented 15 percent […]

Euclid Offers “Google Analytics For The Real World”

Yesterday Euclid Elements, a relatively new firm founded by some of the people behind the product that became Google Analytics, announced a $5.8 million first round of funding. The company is seeking to enable retailers and business owners with physical locations to measure things like foot traffic by time of day, average customer time in […]

Social Tracking Integrations For Google Analytics

Back in June, Google Analytics unveiled a new set of Social Engagement Reports, which can be used to get content interaction metrics from social sharing icons such as Google+, Facebook, Twitter, LinkedIn or any other. Google+ is tracked by default (no codes needed), but other networks must implement the _trackSocial method in order to collect […]

SearchCap: The Day In Search, November 2, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Product Runway: Livestand And IntoNow Yahoo held its second now annual “Product Runway” event, mc’d by product chief Blake Irving. Irving was assisted by some younger executives from companies that […]

SearchCap: The Day In Search, November 1, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Can Now Execute AJAX & JavaScript For Indexing This morning we reported that the comments on Facebook are being indexed by Google. Google’s Matt Cutts just confirmed on Twitter that […]

SearchCap: The Day In Search, October 31, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Content Strategy Tuesday, Improve Paid Search on Thursday – Webcasts this week Search Marketing Now, our sister site, will host two webcasts this week. Tomorrow, November 1, Maria Pergolino of Marketo […]

SearchCap: The Day In Search, October 28, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tweaks Its Rel=Author Display, Promotes Google+ In Search Results Google has rolled out a few changes to how it shows results that use the rel=author markup. Some of these are […]

SearchCap: The Day In Search, October 27, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdSense Publishers Get Display Reporting By Network Google has long allowed approved third-party networks to serve inventory into its AdSense display network, and now it says publishers will begin to get […]