Google Promoted Pins come to Maps for Demand Gen campaigns
You can now use Promoted Pins in Demand Gen campaigns to boost visibility on Maps and drive more foot traffic to physical store locations.
Topic: Google Maps
Google Business Profiles launches ‘What’s Happening’
Google said the 'What's Happening' feature puts timely updates front and center, 'driving immediate engagement.'
Advertisers react to Google’s Performance Max Channel, Asset & Search Insight update
Google’s PMax update brings overdue visibility with channel, asset, and search term reporting—sparking a mix of optimism, frustration, and strategic reflection.
How does ChatGPT conduct local searches?
ChatGPT now delivers stronger local search results using Bing data. Discover how it works – and what local businesses can do to stay visible.
Multi-location SEO: Boost local visibility for each location
Learn how to optimize your website for multiple business locations. Discover strategies for local landing pages, Google Business Profiles, and location-based SEO.
Local SEO audit guide: How to improve local rankings
Run a successful local SEO audit with this step-by-step guide. Uncover issues, optimize your local presence, and boost visibility in local search and Google Maps results.
Google Search Analytics API gains hourly break down for past 10 days
Initially we were expecting 8 days of data, but Google gave us 2 more days of hourly data for the performance reports API.
Google credits Gemini for better detection of fake business reviews and maps spam
Google took down over 240 million policy-violating reviews from 2024, that's 40% more than the previous year.
Google launches automatic marketing content extraction
Google will pull information about promotions and products from merchants' existing marketing materials to display across Search and beyond.
Ex-Google exec: Giving traffic to publishers ‘a necessary evil’
In a newly published profile, Google's Head of Search Elizabeth Reid also said the Google search bar will become less prominent over time.
Google Maps + Local Search rankings are NOT the same
Are you sure you know how Local Search rankings really work? Discover how this differs from performance in Google Maps.
The new Google Business Profile verification flow: Platinum Product Expert explains how to succeed
New changes to GBP verification mean you need to have more information ready to prove your business is real.
Microsoft Tests Local Business tags on Bing Search Ads
The Local business tag appears within sponsored search results. It is part of a broader test of blue-labeled tags in Bing advertising.
Key Metrics for Local SEO Success
Learn what duplicate content is, why it matters for SEO, and how to identify and resolve it.
Why website content won’t boost your Google Maps keyword rankings
Blogging won't improve your Google Maps rankings. Find out why this SEO myth persists and what strategies actually move the needle.
Understanding local search intent
What role does local intent play in Google SERPs?
GBP tests ‘Places people are talking about,’ hints at unstructured citation power
Refine your understanding of what consistency means in terms of local citations, both structured and unstructured, and get the latest Google insights.
Americans search Google 126 times per month on average: Study
A day after Google revealed it sees more than 5 trillion searches per year, new study gives insights on how often Americans use Google Search.
Google offers QR codes to get reviews from customers
You can share the QR code with your customers in your marketing materials or hang it in your store to help them leave you a review.
Google Posts gain AI-enhanced images feature
Now when you add a post in Google Business Profiles, you can add AI-generated backgrounds to your images.
How to optimize your 2025 content strategy for AI-powered SERPs and LLMs
The future of SEO is about mentions, authority, and AI relevance. Here’s how to secure brand visibility in AI-generated search results.
Google bug cause reviews to drop out of local listings
Starting this past Friday, Google seems to be showing fewer and fewer reviews on Google local listings. It seems like it is a bug that Google is working to fix.
AI search is gaining traction, but it isn’t replacing Google: Survey
AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.
Google search trends every restaurant needs to know in 2025
From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing.
How to diversify your traffic sources
Don’t rely solely on Google. Learn to diversify your traffic sources with newsletters, podcasts, and more to create a thriving brand world.
ChatGPT search vs. Google: A deep dive analysis of 62 queries
A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples.
How to set up and optimize your Google Business Profile
Learn how to create and optimize your Google Business Profile to boost visibility, attract local customers, and improve your online presence.
Google Gemini 2.0 coming to Search and AI Overviews
AI Overviews will be able to handle more complex topics and multi-step questions, including advanced math equations, multimodal queries and coding.
Yelp unveils AI features to streamline local business discovery
Yelp's AI-powered updates enhance ad optimization and lead management, helping businesses connect with high-intent customers.
SEO for ChatGPT search: 4 key observations
Here’s how ChatGPT search compares to Google, plus insights into the role of long-form content, local reviews and more in AI search rankings.
Surprising data: 15% of Google searches are driven by only 148 terms
In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.
Google reshapes in-store shopping with AI-powered comparisons
Google’s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition.
Google Gemini app now available for iPhone users
Previously only available as a standalone app on Android, and available within the iOS Google app - now it is a standalone app for iOS users.
Google Maps adds products nearby for product searches
You can now search for products in Google Maps and see product results.
Google’s Local Guide program: Wins, woes and what’s next?
Is Google’s Local Guides program a rewarding community initiative or a flawed system? Explore its successes, failures and ethical dilemmas.
Google’s srsltid= parameter: What it means for SEO and attribution
Is Google misattributing organic search traffic to Shopping? Learn why the new srsltid= parameter in organic listings has stirred controversy.
Top SEO tips for location-specific websites
Learn how SEO differs for service area vs. brick-and-mortar businesses. Boost your presence with targeted tactics to reach local customers.
Amazon non-endemic ads: Winning strategies for service-based businesses
Learn powerful ways to target audiences using Prime Video, Alexa and shopping data, driving quality leads and growing brand visibility.
How to optimize PPC customer acquisition cost for B2B
Improve your B2B PPC campaigns by understanding CAC, using offline conversion imports and improving lead-to-customer tracking.
How the Digital Markets Act is reshaping search and Google’s monopoly in Europe
The new EU legislation challenges Google’s search dominance. Learn how it promotes fair competition and what it means for SEO.