Google folds Display Ads into Demand Gen campaigns
Google is giving Display ads advertisers access to broader reach, AI-powered optimization and newer Demand Gen features.
Google is giving Display ads advertisers access to broader reach, AI-powered optimization and newer Demand Gen features.
Google I/O 2026 felt like a victory lap. Here's what the conversations behind the demos actually revealed.
Google is introducing new creator partnerships, Maps inventory and AI-powered campaign tools for Demand Gen.
Google is expanding its UCP with AI-powered checkout, shopping and payments features designed to support the next phase of conversational commerce.
GML 2026 showcased how Gemini is transforming Search, advertising, commerce and measurement into a more conversational, AI-driven ecosystem.
Ask Maps changes local visibility from ranking in a long list to being confidently recommended. Here’s what that shift means for local SEO.
PMax uses AI to maximize conversions across Google Ads. Learn how Performance Max works, when to use it, and tips for optimizing campaign performance.
Learn how to analyze AI outputs, uncover visibility gaps, and strengthen your brand’s presence to appear in LLMs and AI search results.
Learn how to optimize for AI-driven discovery across Google Search, Maps, and Gemini in this exclusive webinar with SOCi and Google.
Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.
New tests show Ask Maps is guiding users with recommendations, shifting how businesses get surfaced and how local rankings are influenced.
Learn how to create a sustainable review engine in healthcare, from reducing friction to handling responses without exposing patient data.
Google is testing a swipeable location carousel in search ads, making local results more interactive and competitive for multi-location advertisers.
New Maps tools surface recent media, suggest camera roll uploads, and flag top reviewers with gold profiles, as Google expands AI captions.
Learn where competitors are outperforming you — from review recency to category selection — and how to close the gap.
Turn reviews, social comments, and call data into content that answers real questions, closes gaps, and stays consistent across platforms.
Your rankings depend on where Google places your business on the map. Learn how hidden addresses and setup issues can hurt local visibility.
The long-awaited Apple Maps ads move opens up a new high-intent, location-based advertising channel on Apple's popular mapping apps.
Understand AI’s role in local SEO: See how AI is changing local results, user behavior, and optimization strategies — and explore the top tools to use now.
Ask Maps, a new AI-powered conversational Google Map feature, lets users ask get personalized recommendations directly on the map.
Two years after the DMA took effect, user experience is worse, business metrics are down, and Google’s monopoly remains intact.
Nearly one in five sources in Google’s AI answers now comes from Google itself, with many citations leading to more Google Search results.
Schema helps Google and AI systems verify business information and reduce conflicts across local packs, AI Overviews, and search results.
You can now tie ad spend to foot traffic, aligning bids with in-person visits across Maps and local search placements.
Google crawls and parses your contact page. Structure it with the right signals and trust factors to drive rankings and real leads.
From GBP fundamentals to reviews and service pages, this framework helps you turn local visibility into consistent calls and booked jobs.
AI now mediates how customers discover and choose local services. Learn how AI systems evaluate trust, data quality, and relevance.
Learn vibe coding: Use AI tools to build apps without coding. This guide covers setup, limits, risks, and SEO tool examples to inspire your own projects.
Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for optimization.
Data shows AI assistants recommend only 1% to 11% of locations, revealing a massive gap between Google rankings and AI visibility.
Ten agencies explain how they retooled SEO, metrics, and client strategy as AI answers cut clicks, shorten journeys, and reward brand authority.
We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart.
Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and Gmail.
As organic search sends fewer visitors to publishers, affiliates are finding traffic through communities, courses, and partnerships.
OpenAI bets its future on a distraction-free experience, sacrificing ad revenue to stop Google’s ecosystem from winning the AI crown.
Advertisers now have the option to run Demand Gen ads on Google Maps, either alongside other channels or as a standalone placement.
As Google’s AI Overviews answer more queries directly, vibe coding gives marketers a way to create interactive experiences AI can’t replace.
Break down scalable local SEO practices that hold up at scale — covering structure, templates, tooling, workflows, and performance tracking.
Google’s new merchant location labels in Shopping ads give retailers a visibility boost by highlighting their city or town, helping drive more local foot traffic.
Off-page SEO has evolved beyond link building. Learn modern strategies for building authority, reputation and visibility across platforms.