Google ties in Local Services Ads advertisers to Maps app
Google is launching Local Services Ads on the iOS version of Google Maps, with no option of running LSA without having it on.
Topic: Google Maps
How to use Performance Max for any type of business
Learn to adapt Google's automated campaign type for retail and DTC ecommerce, lead generation with varying budgets and local businesses.
6 SEO tactics for home service companies
Boost your home services company's online visibility with niche-specific tactics, such as cost pages, calculators and more.
Google Business Profile chat and call history going away
July 31, 2024 Google will shut down call history and chat - you can download your history now.
Niche blogging in the new Google reality: 5 strategies to thrive or die
Niche bloggers hit hard by recent Google updates have seen minimal recovery. Here's what to do instead of giving up.
Perplexity AI: Exploring AI-powered search beyond Google
Perplexity's AI-powered search experience challenges Google's model by delivering conversational answers, citing sources and more.
How to maximize your local business’ Google Maps presence
Practical tips for optimizing your Google Maps presence to boost local visibility and drive more in-store customers.
Google promotes Liz Reid to head of Search
Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team.
Reddit pilots new tools to help brands boost engagement
Businesses that sign up for the Reddit Pro trial will have access to AI-powered insights, enhanced performance analytics, and more.
Google Business Profile websites are now redirected to Google Maps
Eventually these redirects will go away and the website URLs will lead users to a dead end.
Google removes option to see more local results in the search results
It is unclear if this was intentionally removed or if this is a bug that Google will fix soon.
Google investigating Local Services Ads bug
Google Ads is working on a fix to prevent businesses from appearing in search results for their competitors' names.
Local search in 2024: Key trends and tactics for marketers
Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today.
Google gets tough on third-party ordering and booking providers hogging GBP listings
Google mandates third parties to let merchants easily disconnect services from Business Profiles. Learn more about the new opt-out process.
Google local pack not showing for many searchers
In some regions outside of the US, some are seeing local packs in the Google search results but in many regions they are not.
Google says it took down 45% more fake reviews in 2023 thanks to new algorithm
Google also shared new stats on actions it took in 2023 to block fake reviews and local listings.
Google tests Branded Local Service Ads with opt-out option
Marketers expressed concern about being unable to opt-out, but Google confirmed this functionality will be available for everyone.
Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics
Here’s why brands must focus on user experience, not semantics, and be present on platforms where their audience is searching.
Google revamps SEO Starter Guide to focus on a starter audience
The Google SEO starter guide also has been significantly cut down and shortened. Here's what's changed and why.
Local SEO success: How to track rankings, conversions, calls
Learn tips for setting up and analyzing local SEO ranking reports to uncover opportunities and measure success.
Google tests Nearby Events and Deals local search feature
The newly introduced search box features four tiles showcasing promotions and events from nearby businesses.
Google Business Profile performance insights: What you need to know
Learn how to access and understand your Google Business Profile's performance. See metrics for views, calls, directions, bookings, and more.
The list of features being removed from Google Assistant
Google said these changes are to "focus on quality and reliability" but Google has also fired hundreds of employees with these changes.
Where PPC ads appear
Paid search ads appear on search engine results pages. Display ads appear on websites, apps, and social media platforms. Here’s an overview of all the different pay-per-click (PPC) ad formats and where you can find them. Text ads Text ads can be found at the top and bottom of search results pages, on desktop and […]
How ad assets work in PPC
Ad assets (formerly called extensions) provide more information about your ad. There are many different kinds of ad assets, and the search engines are regularly introducing new types. Ad assets are served dynamically based on context such as device and location and in combinations predicted to improve click-through rates. Ads in position one – the […]
Google local search ranking algorithm strengthens ‘openness’ signal
If your business isn't open 24/7, Google does not recommend you change your business listing to be open 24 hours per day.
The rise of Google followership: Unlocking visibility on Google’s surfaces
Learn how Google is expanding into a surface ecosystem and why followership matters for brand visibility today and beyond.
Google’s 2023 Search quality rater guidelines update: Here’s what changed
The big focus of changes this year is around user intent and whether Google's search results meet the expectations of users.
Local SEO for new physical locations
Here's why and how to set up digital properties early to help maximize online visibility for brands opening new locations.
Google adds small business attribute and other information to business profiles and shopping listings
Google is also rolling out Product Studio.
Google adds search themes to Performance Max
Search themes are a new, optional signal that let you add information about customers or your business in Performance Max.
Google Maps new search results makes photos significantly more important
This is a new "photo-first" search result layout where business owners need to pay more attention to the photos that show up for their business listings.
Google Business Profiles adds disabled-owned attribute to listings
Google also added new accessibility features to Google Maps.
Understanding explicit vs. implicit searches: The key to dominating local SEO
Here's how understanding the nuances between these search types can elevate your local search strategy and help drive better leads.
Google Search can now validate responses from Bard
Plus, Bard PaLM 2 model is better, expanded more features and new Bard extensions.
Google will provide more targeted ad data to comply with new EU rules
The search engine is taking steps to ensure it complies with the EU's Digital Services Act (DSA) or else it may risk a significant financial penalty.
Google Business Profiles to let you manage your social links
While Google showed social media profile links for local listings for a long time, Google Business Profiles may soon let you manage those links.
Tracking 20 years of search
Key takeaways and findings from an analysis of seroundtable.com’s historical Google Analytics data from 2003 to 2023.
Lyft starts serving ads on its app
Ads will be served from the moment a consumer opens the app to the second they are dropped off.
A tale of two snippets: What link attribution in SGE tells us about search
More on the latest UI changes in SGE and how this new feature fits into the evolution of search engine results.