Google Ads turns 23: A look back at the biggest changes and advances in search
A lot has happened this year, from new ad products and the retirement of attribution models to ads on SGE and the antitrust trial.
Topic: Google
B2B SaaS SEO: Mapping your keywords to the customer journey
Learn how to strategically influence B2B SaaS customer journeys with the right keyword analysis and content tagging for SEO.
Google sees spike in failed hostload exceeded error in Search Console
Google's request indexing tool may be having issues due to abuse by spammers.
Search Engine Land Awards 2023: And the winners are…
Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2023.
Exploring programmatic SEO: Real-world examples and insights
Explore programmatic SEO through practical examples, from travel and template collections to product comparisons and database-driven pages.
Google October 2023 spam update done rolling out
This spam update targeted several spam tactics and had a larger impact in some non-English languages.
Google AdSense launches related search for Auto Ads
The new feature, which is available to all publishers, helps to improve the targeting precision of ads
Google Ads rolls out stricter requirements for new certifications
Tougher exam guidelines were rolled out as the platform released three new professional certifications on Skillshop.
Google October 2023 Core Update rollout is now complete
This felt like a big update, taking almost 14 days to fully roll out.
Google Analytics 4 adds new customization features for 360 customers
The new features are only available to 360 customers using GA4 – those still using Universal Analytics 360 are being urged to switch over.
How Search Generative Experience works and why retrieval-augmented generation is our future
Gauge the potential threat level of SGE on your site traffic. Get insights into the likely changes to the search demand curve and CTR model.
Google Rich Results Test now supports paywalled content
You can use this new feature to validate that Google Search understands your content is paywalled.
Google updates Favicon search documentation
Google removed the Favicon user agent and said you must allow Googlebot and Googlebot-Image for Google to index your site's favicon.
10 questions to ask before you create a Google Ads account
Ensure a smooth Google Ads account launch by addressing key factors like goals, assets, audience data, and more.
Google confirms sunset details for 4 attribution models in Ads and Analytics
Google is retiring first-click, linear, time decay and position-based because of “increasingly low adoption rates."
Google Business Profiles adds disabled-owned attribute to listings
Google also added new accessibility features to Google Maps.
How to repair your Google search results and reclaim your online reputation
Learn three steps for removing or suppressing negative Google search results that harm your brand's reputation.
Google adds new vehicle listings structured data
With this new structured data, Gogole launched a new rich results report and testing tool support for the markup.
Does Google’s helpful content update penalize AI content?
Create high-quality AI content that meets Google's guidelines. Learn how to balance automation with a human touch for SEO success.
Top link-building insights heading into 2024
Optimize your link-earning strategy for better rankings in the new year.
Search Engine Land Awards 2023: Complete finalists list
We're excited to announce the nominations for this year's Search Engine Land Awards. Winners will be announced Oct. 23.
Google Ads serving/spending issue resolved after almost 3 days
Late Friday afternoon, Google has told us the issue with Google Ads has been resolved.
What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained
A deep dive into why the DOJ thinks RGSP makes ad auctions unfair, and why Google believes it creates a better user experience.
How communication issues prevent you from getting buy-in for SEO
Has your CEO or CFO rejected your SEO budget? Here’s why you should think about your conflict in terms of communication and safety.
5 reasons Amazon Ads is better than Google Ads for ecommerce
Learn why you should leverage Amazon Ads for ecommerce and how it outshines Google Ads when it comes to conversions, ROI and long-term value.
Google Search officially stops indented results
Google's Search Liaison confirmed Google stopped indenting search results a "few weeks ago."
Google Search Generative Experience can now create images
Plus Google SGE can provide written drafts.
Google Ads rolls out new tool for centralized access to all first-party data
Google Ads Data Manager is initially launching in Google Ads to make it easier to use enhanced conversions and customer match
LLM optimization: Can you influence generative AI outputs?
Get a glimpse into the future of SEO as it intersects with AI. Uncover potential strategies and challenges in influencing AI-powered search.
Share of search: The SEO metric you can’t ignore
Unlock the true potential of SEO with share of search. Learn why this metric matters and the role of brand search in proving SEO's value.
AdMob policy update: Indirect monetary items can now be offered as rewards
Marketers can now implement incentives like discounts, loyalty points, and complimentary shipping in their ad units to improve engagement.
Google Ads is investigating problem affecting a ‘significant subset of users’
Some advertisers have reported that their ads have been disapproved by the platform as a result of the ongoing issue.
Is your brand guilty of greenwashing in your Google Ads?
Monitor your Google Ads account for greenwashing claims and ensure your messaging aligns with your brand's environmental efforts.
Google Ads rolls out Demand Gen to all customers globally
The new AI-powered tool, which was designed specifically for social platform advertisers, includes new features, inventory and insights.
5 behavioral strategies to make your content more engaging
Transform your content into a powerful engagement tool. Learn how to craft compelling content that resonates with your target audience.
Google-Extended does not stop Google Search Generative Experience from using your site’s content
Instead, you need to block SGE by blocking Googlebot completely.
Google testing more subtle Search Generative Experience design
This "lite" version as some are calling it fits better with the current traditional search results.
X (Twitter) users report new ad format that can’t be blocked or reported
The new ad product cannot be liked or shared, does not carry an 'ad' label and has no associated accounts to identify who the advertiser is.
How the Google antitrust lawsuit can impact advertisers
Explore the potential impact of the Google antitrust lawsuit on advertisers and the digital advertising landscape.
Google Keyword Planner drops keyword forecasting
Individual and ad group keyword forecasting were quietly removed weeks ago due to low usage, according to Google's Ginny Marvin.