How to choose the right content marketing agency
Here’s what you need to know about finding a content marketing agency – from selection criteria to tips for a successful working relationship.
Topic: Google
Don’t fall for fake ownership requests for your Google Business Profile
There are reports of an increase in fraudulent ownership requests, so be careful.
Google’s formula for navigating economic uncertainty involves “doubling down”
Sometimes, economic uncertainty can be a good opportunity for brands that can stay agile and adapt quickly to change.
Google launches new search, shopping and maps features
Multisearch for food, Google Lens translation, AR beauty and shoes, Maps live view search and more.
Is Google Search getting worse?
Are your search results less useful than they were years ago? Are you seeing more ads, more links to ads, and more spammy content?
What is social media marketing?
Learn what social media marketing is, how it helps brands gain more visibility on the web, and why it’s essential to your marketing strategy.
YouTube is testing shopping and affiliate features in Shorts
YouTube is testing a shopping feature on Shorts with eligible creators in the United States who are currently piloting the ability to tag products from their own stores.
SMX Next day 2 kicks off in 1 hour with Google’s Ginny Marvin
Join us for Day 2 of SMX Next with a special keynote presentation from Google's Ads Liaison Ginny Marvin.
Google Search Console adds Shopping tab listings feature
This gives you more details on your product snippets, merchant listings and the shopping tab listings.
Enterprise SEO is 50% education and culture
Building an SEO culture at an enterprise company isn’t easy. Here’s what you need to know about SEO office hours, lunch-and-learns, and more.
6 link-building myths and truths
Avoid these common link-building mistakes to be successful in the long-term.
Google Analytics just introduced a new suggested audience
There are currently about 18 suggested audiences available in GA4 properties.
7 takeaways from the SMX Next keynote with Hyung-Jin Kim, VP Search at Google
From the importance of E-A-T to the history of Google updates, here are seven important insights about how Google search works.
Google’s Panda algorithm evolved into the Coati algorithm
At SMX Next, Google revealed that, years ago, the Panda algorithm was replaced with an updated algorithm called Coati
Google now recommends using dots for decimal numbers in your review snippet structured data
Commas will continue to work but Google is specifically recommending you use dots over commas.
Google Ads authentication issue causing login problems
There is no ETA on a fix.
Report: Google Business Profiles bug causing reviews to disappear
A bug with automatically applied suggested edits leads to some businesses seeing all their reviews vanish from Google.
New report shows Google cost per lead has increased for 91% of industries
The data was pulled from over 79K client campaigns running search ads from October 2021 through September 2022.
Why is content marketing important? 9 reasons to use content
Learn the top reasons why content marketing should be part of every business’s growth strategy in today's digital landscape.
Google Ads Reach Planner now forecasts Video Action campaigns
A full-funnel YouTube strategy could help increase conversions by about 10%.
3 simple steps to automating content creation for businesses
Follow this step-by-step guide to learn how to save time, effort and money on creating content primed for SERP success.
YouTube has launched a global Target frequency feature
You can now select the frequency target for your videos and YouTube will optimize toward maximum unique reach at the frequency goal.
Google rolls out Ads Editor v2.2 with optimized targeting, 11 other features
Google Ads Editor version 2.1 was released in July.
Google Search Console reporting bug with Discover performance report
This was a reporting bug on October 23rd and did not impact the actual search results.
Outgoing links: Are they beneficial for your site or not?
When it comes to SEO, some questions divide the industry. The potential benefits of outgoing links is one example. Learn more here.
How SEO and content marketing work together
With both SEO and content in your marketing strategy, the results will be much more impressive than using either alone.
Links may be less important to the Google Search ranking algorithm in the future
As Google better understands how the content fits in within the context of the whole web, links might not be as necessary.
How organizational structure can hurt PPC campaign performance
Are your paid media campaigns stagnating? It's time to look inward. Here are three instances when your organizational structure is to blame.
Google fixed a bug with some search features that may impact your site’s visibility
Between October 18th and October 28th, Google Search had a bug with top stories and other search features.
Hour and date dimensions now available in GA4
The new dimensions will be available across both Google Analytics 4 explorations and reporting customization.
5 SEO best practices for Black Friday and the holiday season
Looking to boost your holiday sales this Black Friday/festive season? It's best to plan ahead of time and implement these seasonal SEO tips.
Changing URLs for SEO reasons: When is it OK?
Google’s John Mueller warns not to change URLs for SEO reasons. Is he right? It depends, of course. Here are some exceptions.
How to get the most out of the Google Search Console API using regex
Learn how to extract the maximum amount of data from the GSC API and filter difficult URLs using regular expressions.
The ultimate recipe for writing SEO content
Approach good content as if you were in your kitchen ready to cook up a tasty dish.
Google adds Google Lens button to home page search box
Google rarely changes its desktop home page but today it did.
Google Search adds new coupons, side-by-side deals and price insights
Right before the holiday shopping season, Google added new search features to help searchers find deals.
Google is getting rid of similar audiences segments
Advertisers using similar audiences segments in their Google campaigns will have until August 2023 before they're gone forever.
Microsoft credit card ads are now available globally, plus 11 other new product updates
Microsoft's 12 new products and updates for November, plus the launch of their Netflix ads partnership.
What is content marketing? Defining marketing’s present and future
Learn what content marketing means, why it's essential for businesses today, and the steps to take for implementing a content strategy.
Google introduces Ads Data Hub for Marketers and Measurement Partners
The cloud-based, privacy-first measurement solution is evolving into two different dedicated platforms.