Search Engine Land Awards 2022: Complete finalists list
We're excited to announce the nominations for this year's Search Engine Land Awards. And our first two winners!
Topic: Google
Google launches new content suitability center in Google Ads
This update should improve efficiency, reduce errors and help advertisers going forward.
Google adds more example categories of sites that may be impacted by the product reviews update
Three new examples were added to the how to write product reviews Google help document.
Google Data Studio now known as Looker Studio
Looker Studio Pro, a paid version, has also been announced.
3 new Google travel and tour booking features
Three new features for comparing prices, booking additional attractions, and editing prices are now available to attraction and tour operators.
A guide to Google Analytics 4 for marketing agencies
Everything you need to know to prep your clients for the change.
How to complete a website shutdown with a split migration
Shutting down a website is easy. But having to do it along with redirects can get complicated. Here's what you can do about it.
Google to offer publisher first-party cookie support
The added support will provide publishers with control and choice to implement the monetization strategies that best support their business goals.
8 simple steps to optimize your WordPress site for SEO
Improve WordPress performance with this quick guide.
9 important features of enterprise SEO platforms
Want to grow your company's organic search visibility and revenue? These are some must-have features of an enterprise SEO platform.
2 new Google Display & Video 360 audience solutions
At the intersection of privacy and relevant ads are programmatic buys led by first-party data and machine learning.
Google financial services verification policies now rolled out in the UK
Google is taking a stand in the UK to educate the general public and stop financial ad fraud.
Google can now automatically create your ad assets
Some advertisers have access to a feature that allows Google to create RSA assets using your website, landing pages, or existing keywords.
Google Ad recommendations can now be applied as experiments
You can now test relevant recommendations in your account without changing your campaigns or compromising your performance.
Google review guidelines say discouraging negative or selectively soliciting positive reviews is not allowed
Google is now being very explicit about this in their guidelines, so be careful.
Google Analytics v3 Search Console report currently not showing query data
The data is showing in GA4 and in Search Console but not in Universal Analytics 3.
Live chat, pixel helper, and 7 other Reddit Ads Manager updates
9 new Reddit Ads Manager features could give advertisers an incentive to test the platform as a potential traffic channel.
CMS integration and 2 other new Google tag feature updates
Three new tag features will make the recording, measurement, and installation of the new Google tag a lot less cumbersome.
Google Search Console data logging issue on September 21st
Some data may be missing in the search performance report, Google is working on restoring some of the data.
Performance Max import and 6 other new Microsoft product updates
Microsoft may be expecting some big holiday campaign spending this year as it rolls out a Performance Max import solution and 6 other new product updates.
The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
11 steps to setting up a successful GA4 property
Like it or not, Universal Analytics is going away in 2023. But setting up GA4 doesn't have to be overwhelming. Here are 11 things to remember as you're setting up a new GA4 property.
25 tips to optimize your content for people and search engines
Content optimization today should combine a user-first approach with a good grounding in SEO. Here's how to get the right balance.
GA4 now has an enhanced measurement option for Form interactions
A new 'form_start' interaction will measure the first time a user interacts with a form in a session.
Technical SEO testing: How Googlebot handles iframes
Here are some test scenarios that may lead Google to index the content inside an iFrame, while assigning that content to its parent URL.
4 new useful LinkedIn Ads features
The new features seem to make ad creation, lead downloads, and finding new audiences much simpler for B2B advertisers.
Enterprise ecommerce SEO: Why good technology can’t fix a bad process
Enterprise ecommerce SEO should be strategy-oriented. And yet, that's rare to find. Here's how to overcome the industry's challenges.
How to build a disruptive marketing campaign
The way customers view, interact and accept brands is evolving. Here's how businesses can utilize disruptive strategies to boost their marketing efforts.
What is semantic search: A deep dive into entity-based search
Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more.
10 biggest announcements from Google Search On 22
Here's a recap of the biggest updates from Google Search On 2022 event, including Multisearch, Lens, autocomplete, search filters and more.
9 new Google search features and tools for shopping
The announcement was made during the annual Search On event and includes several new ways for users to engage with their preferred brands.
SEO is math
Looking to prove the value of SEO? Put math behind your budget asks by measuring the traffic potential for an SEO investment.
How to turn your Google Business Profile into a revenue-generating channel
An enhanced GBP can drive more traffic, leads and sales to your local business. Focus on these areas when optimizing your Business Profile.
Google September 2022 product reviews update rollout complete
This update impacted English-language product reviews and overlapped with Google's September 2022 core update.
5 Google Ads examples with relevant and quality ad copy
Ad copy is a critical component of ad relevance. Here are five examples of PPC ads that get relevance and quality right.
Google September 2022 Core Update rollout is now complete
This update took 14 days to roll out. Now it's time to check your analytics to see how your site was impacted and what actions to take.
TikTok video descriptions now have a 2,200 character limit
TikTok tells users that adding longer descriptions makes them more likely to show in people's "For You" pages.
Content API for Shopping and Google Ads API updated for country targeting
Google says you can opt-out if you're concerned that your database can't handle datafeeds without a target country.
New Google issue may affect ad serving
Yet another potential outage for Google, this time affecting certain ads from delivering.
How to define SERP intent and ‘source type’ for better analysis
Understanding the source types that Google displays in the SERPs helps SEOs know how viable it is to effectively rank for certain queries.