4 new features on the Google Insights page
The new features can help you navigate demand, trends and even optimize fluctuating demand during the holiday season.
Topic: Google
New Google Analytics 4 Landing page report
GA4 users should see the new report in their dashboards automatically but can also add it manually.
Google releases December 2022 link spam update
This update is rolling out now for the next couple weeks, while the helpful content is still rolling out.
Google launches new Google Search status dashboard
This report will confirm if there is an issue with crawling, indexing or serving with Google Search.
Google launches visual elements gallery documenting 22 elements on the Google Search results page
This new document explains the most common user interface elements of Google web search page.
2 new Google data-driven attribution features
Data-driven attribution assigns incremental values to each touch point in the customer purchase journey.
Search Engine Land celebrates its 16th birthday
Search Engine Land launched on this day in 2006. Today, we look back on a successful 2022 and look forward to an even greater 2023.
Content ideas may be coming to Google Search Console
This feature looks and feels a lot like the Google Question Hub.
JavaScript rendering and indexing: Cautionary tales and how to avoid them
The results of a JavaScript rendering and indexing experiment highlight some challenges of running JS-dependent content.
Subscribe with Google publishers may see an increase in clicks and impressions from Google Search
This started on December 5th, in the search performance report in Google Search Console.
3 SEO tools to build for your clients in Looker Studio
Creating technical SEO auditing, keyword research, and link building tracking tools is easy with Google Data Studio. Learn how here.
Feeding data to automation: In-house teams’ secret sauce to Google Ads
Learn how you can better implement data in Google Ad by feeding the system as much data as humanly possible.
How to get Google featured snippets: 9 optimization guidelines
Here's a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely.
How to advance your SEM career: 9 attributes to master
To thrive in search marketing, consider how you can deliver stellar results, be an incredible contributor and take ownership.
Google Chrome adds 3 site search shortcuts
Adding @bookmarks, @history or @tabs into your Chrome address bar should help speed up your searches in these categories.
Google helpful content system update rolling out now (December 2022 update)
This update adds new signals and also brings the helpful content update globally for all languages.
Location pages in Google’s crosshairs after October spam update
Ranking drops and deindexed pages are plaguing service area business sites. Let's explore the potential cause and what local SEOs can do.
Google Search rolls out new search refinements for top bar filters with related topics
As previewed at the Search On event, now these new related topics options can show in the top far filter options.
Google brings continuous scroll to desktop search results
This is now rolling out for English / U.S. search results.
Google shut down Duplex on the Web
Google has also retired the DuplexWeb-Google web crawler.
How to optimize underperforming content
Don't let stale or lackluster content drag down your SEO performance. Learn how to find content underperformers and ways to reoptimize them.
What it takes to be a subject matter expert in search marketing
Having subject matter expertise is valuable for digital marketers. Learn tips for navigating and growing your career as an SME.
Views per Session and Average Session Duration now available in GA4
Advertisers should be aware that the difference in session counts between UA and GA4 can vary from business to business.
Google is updating its Display and Video 360 Account Level Suspensions policy
If policy violations are detected, accounts may be suspended immediately and without prior warning.
Google Discover performance reports improve accuracy
Google Search Console said click and impression data may appear to increase because of this update.
3 big reasons businesses can be thankful for SEO
As we head into the holiday season and a time of giving thanks, here are three reasons businesses can be thankful for SEO.
Google files lawsuit against company falsely promising Page 1 rankings
Google's lawsuit alleges that a company called G Verifier scammed and harassed hundreds of Business Profile merchants.
How to use RStudio to create traffic forecasting models
Learn the basics of producing time series forecasts in RStudio from your Google Search Console click data.
85% of Yelp survey respondents say they trust written reviews over stars only
71% of respondents say they would no longer visit a business if they learned the business has fake or compensated online reviews.
Guard your most valuable asset against pesky competitors
Learn to map and monitor all competitive and partner activity around your brand terms.
How to improve E-A-T for websites and entities
E-A-T impacts many areas in Google's ranking algorithms. Learn ways to position yourself as an expert, authoritative and trustworthy entity.
Microsoft is planning to double the size of its ad business to $20 billion
Microsoft's ad business is growing but still faces steep competition from TikTok, Amazon, and Apple.
Rich results: 22 facts every SEO pro needs to know
Rich results, schema markup and structured data – where do you start? Get answers to your rich result questions from this article.
When to fire your content marketing agency: 7 things to consider
Is it time to fire your content marketing agency and move on? Here's what you need to weigh and consider before making this big decision.
Link juice: Is it the new snake oil of Google SEO?
Should you reject any SEO advice mentioning "link juice"? Here's a look at the term's origins and why you shouldn't completely dismiss it.
Google is testing new Rewarded Ad Gate beta program for publishers
The program will give publishers an opportunity to monetize their most engaged users.
Use this SEO forecasting template to gain insights for 2023
Learn how to use SEO forecasting to glean directional insights and set traffic expectations for the year ahead.
Google Search adds new spam policy: Policy circumvention
If you find ways to get around Google's spam measures, Google may take action on your content, site or account anyway.
Google publishes document on more notable ranking systems
Google also lists the algorithms that are no longer being used for search rankings.
Shopify is testing a new universal search feature
But the new feature could hurt merchants who decide not to pay to rank higher in results.