Microsoft Advertising announces new ad type for service providers
Professional service ads stay consistent with Microsoft Advertising’s formula for vertical-specific formats, leveraging feed data and automation to match offers to searches.
Topic: Google
Google and Bing halt all ad sales in Russia
The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.
Google launches new Google Analytics 4 home page
The new GA 4 home page provides more personalized content, the company says.
Google page experience update for desktop done rolling out
After 9-days this page experience update for desktop is now fully rolled out.
Google ‘Confirmed by phone’ label in local panel may add trust to local listings
This label seems to be based off of Google Duplex calling businesses to verify their business operation details.
How to be a competitive paid search marketer in 2022
The paid search landscape is more competitive than ever. In a recent webinar, Ashley Fletcher showed how marketers can stay ahead of the curve.
Google may require double verification for some business profiles
Google updated its help documents to say that it may require you to verify your business with an additional method.
How to use Google Business Messages to talk to your customers
Google's Business Messages is one of the best ways to connect with your customers and future customers.
Google URL inspection tool bug leading to errors for some
Google is working on fixing the issue to resolve these errors.
Google removed App campaign placement data from Ads and AdWords API reports
To view these reports, Google recommends referencing the App Campaigns Brand Safety Placement report within Google Ads instead.
Google brand SERPs: Why you must dominate People Also Ask
It's time to pay attention to People Also Asked questions asked around and about your brand in Google's SERPs. Here's why.
How to turn data into insights and impactful SEO strategies
Are you extracting all the value from your data? Learn how you can transform data into insights to guide your SEO strategy.
Google Search local pack’s map is now interactive
The new map lets you zoom, pan, hover and click to see more details on the map.
IndexNow integrations grow as Bing says ‘millions’ of sites are using it
Duda, All in One WordPress SEO plugin and Rank Math SEO plugin gain IndexNow support.
SEO dos and don’ts of website migration
Site migrations are necessary at times, but rankings and traffic can drop if you're not careful. At SMX Next, Bruce Clay showed how marketers can ensure SEO success during site migrations.
Shoppers may soon be able to message merchants via Google Shopping
Google is running a messaging pilot program that would enable customers to send messages to your customer service email.
Buy on Google gets rid of order caps and automatic suspensions
The changes remove potential bottlenecks for retailers, but how will Google ensure that merchants adhere to its policies without these penalties?
Google makes offline conversion tracking easier with Enhanced Conversions for Leads
The new method can be configured entirely from your Google Ads account instead of your CRM.
Google Ads latency issues and error messages within advertiser console
Google has confirmed the issue and is currently investigating these reports.
Google AdSense earnings report may be buggy
Google has not yet confirmed the issue but there are numerous complaints from publishers.
New Google Shopping experience scorecard
Those merchants who provide an excellent customer experience will see a boost in rankings and other visibility improvements in the Google Shopping tab.
Google page experience update for desktop now rolling out
As expected, Google is now rolling out the desktop version of the page experience update. This update should be fully rolled by the end of March 2022.
Google’s Pirate Update can cause 89% drop in search traffic for offending sites
A recent document Google sent to the U.S. Copyright Office shows just how much being hit by the Pirate Update can sting.
How to improve E-A-T for YMYL pages
Learn what type of content Google considers to be "Your Money or Your Life" and where to focus your SEO efforts to improve Expertise, Authoritativeness and Trustworthiness for those pages.
Core web vitals vs. page experience: How they are different
Core web vitals are important, but they're just one part of page experience. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals.
Google Merchant Center adds short title option for smaller ad placements
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.
Google testing questions and answers in the Google Maps interface
This feature first launched in 2017 in the local panel and Google appears to be testing it in Google Maps.
Google confirms Standard Shopping campaigns will remain available
This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products.
Google dropping follow and welcome offers in local listings
Soon, you won't be able to follow local businesses in Google anymore.
How to avoid international SEO mistakes
International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets.
Google vs. Edible Arrangements: Court rejects ‘theft’ claim
Edible Arrangements was seeking damages from Google for selling its name via search ads. The court didn’t bite.
Google launches Google Business Profiles calls API
Businesses can pull call history data from this API and into their CRM software.
Google releases Data Studio Dashboard for Web Stories
Want more insights about how your Google Web Stories are performing? Google has the Data Studio report you need.
Google’s Privacy Sandbox, including the Topics API, is coming to Android
Google is soliciting feedback for its initial design proposals and is expecting to launch in beta by the end of the year.
Google denies mass search ad disapprovals or bugs with ad policy enforcement
There are widespread reports of Google Ads disapproving ads and accounts in the past 24-hours but Google says nothing is out of the ordinary.
Google AdSense launches related search for content pages
The new feature is designed to drive incremental ad revenue while encouraging more engagement from visitors.
Webinar: Your guide to scoring Google 5-star reviews
If you don't offer the experience your customer is looking for, your reputation may be at stake.
Google crawl stats report is missing a chunk of data
This seems to be just a reporting issue, as everyone seems to be impacted by this Google Search Console bug.
The benefits of dynamic rendering for SEO
Google is getting better at crawling JavaScript, but there are still limitations. At SMX Next, Nati Elimelich explained how dynamic rendering can overcome those limitations while avoiding potential cloaking issues.
Google Ads issue results in missing conversions from data-driven attribution
The issue, which occurred between 7:54 p.m. and 12:34 p.m. PST on February 9, has been resolved and the company is working on recovering the data.