Google’s neural matching versus RankBrain: How Google uses each in search
Neural matching helps Google better relate words to searches, while RankBrain helps Google better relate pages to concepts.
Topic: Google
Google’s March 2019 core quality update: Stories of recovery
Here's an early look at a nutrition, small e-commerce and larger informational site after the March update. Each made changes based on clues from Google’s Quality Raters’ Guidelines; all saw gains in traffic after the update.
Google launches News Initiative subscriptions lab for publishers
The company also announced new fact-checking tools and other efforts to stop the spread of 'misinformation.'
Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing)
But no, this doesn't confirm Google is using engagement metrics in rankings.
Google hasn’t supported rel=next/prev for a while (thanks for telling us)
The company feels that people are building great sites without the markup.
Google Search Console adds new actions to sitemap report
Google is proving that it is continuing to port old features from the old Search Console to the new one.
Google fined another $1.7 billion by EU for ‘abusive’ AdSense publisher contracts
Google has now been fined a cumulative total of roughly $9.3 billion and there's one more potential case lurking.
SMX Overtime: The new realities of local search
SEO expert Damian Rollison offers insights into the sites that matter for local search and ranking besides Google My Business, and why you should put some time into managing all of them.
Yelps says Google trying to bring back ‘discredited’ shopping antitrust remedy
Company says the approach only delivers marginally better traffic to competitors' sites.
Public Google+ content is getting archived for future generations
Your public Google+ posts will be saved for posterity with the Internet Archive.
Bing Ads Editor releases updates to make Google Ads imports faster, easier
The enhancements focus on reliability, speed and parity.
Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald's campaign showed drivers in-car ads that mirrored billboards.
Google on the March 2019 core update: This is not the biggest update we’ve released
That being said, the data does show some sites that got hit hard with previous core updates improved with this last one.
Early data on Google March 2019 Core Update show an interesting pattern
While Google would not say if the March 2019 core update was a reversal of the August 1 update, the data paint a pretty compelling picture.
Google Ads now makes reporting column recommendations
With this update, Bid Strategy Type is no longer a required column.
Product Recommendations
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SEO industry ‘a minefield of dodgy practitioners’: Australian official seeks action
Small business advocate is calling for new regulation.
No more confusion: Google gives core update a name, and a structure
Google's Danny Sullivan says this week's algorithm change will be called the "March 2019 Core Update," hopes structure will cut back on confusion.
SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations
Senior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the importance of industry collaboration.
Let’s clear things up: Google’s ‘Florida 2’ algorithm update is not related to original Florida update
Here is why some folks are calling this the Florida 2 update but don't let the name confuse you.
Google took down 2.3 billion bad ads, 1 million ad accounts in 2018
The number of removed ads was down, but banned advertiser accounts nearly doubled from 2017.
Google launching Policy manager in Google Ads
Coming in April, Policy manager will be the central spot to manage policy violations.
DuckDuckGo a new ‘default search’ option for Chrome, is it time to start paying attention?
The upstart search engine's visibility has been growing.
Goodbye green? Google testing black “Ad” label in Search
Google appears to be looking to switch up the way it labels text ads again.
Google released a broad core search algorithm on March 12
A rare Google confirmation came related to a Google search algorithm update this week. Google restated previous advice that there is no fix if your site was negatively impacted.
What’s going on with In-depth Articles on Google?
Google said there was a coding change but that it still shows high-quality, evergreen content. Close watchers say they've seen big shifts.
What will Google Hotels mean for online booking sites?
The new site mirrors the UI of Google Flights and could have a similar affect on the hotel booking market.
Bing Ads brings 3D ads to Search with Samsung
Users can interact with the desktop ad format to inspect product features and details.
Google Ads rolling out Budget Planner forecasting tool
Designed to show how changes in spend could impact campaign performance.
Google launches marketer-friendly Google Ads API query builder
The interface makes it easy to build queries for reporting.
Google showing image thumbnails in mobile search results snippets more often
Make sure you richen up your pages so they benefit from showing images in the Google search results snippets.
Google explains how dates within search results snippets work
Don't try to trick Google with fake dates in your content, it can back fire.
SMX Overtime: What really matters for SEO success
SEO expert Lily Ray offers advice on how small websites can build credibility, why depth above breadth is a good philosophy and the reason ad transparency is important.
SEOs beware: Link builders are back with bogus Domain Authority pitches
Stop optimizing for Domain Authority; it has no impact on Google rankings.
Duplex-powered Google Assistant restaurant booking expanding to more states and users
Available on Pixel phones, it will be rolling out to other Android and iOS users in the near future.
Embracing automation and maximizing SEO performance
Intelligent automation allows SEOs to schedule tasks and immediately activate data to inform smarter optimizations.
Using JavaScript to publish content? Here are 6 ways to view rendered HTML via desktop and mobile
Always test your pages using Google’s own tools and third-party resources to view the rendered HTML to make sure all your content is showing up.
Moz on Domain Authority 2.0: How SEOs should (and shouldn’t) use it
A conversation with Moz's Russ Jones about what's changed.
More ‘shoppable ads’ coming to Google Images
Google has tested similar units in the past on YouTube and in Q4 2018.
SEOs on Google e-commerce category recommendation: ‘I’ll stop doing it when it stops working.’
Though Google's John Mueller suggests webmasters not put content in e-commerce category page footers, SEOs value performance more highly.