Google drops mobile app properties from GSC, reminds site owners to remove G+ integrations
Google giveth, and Google taketh away -- or moveth. And the search giant is emailing Search Console users about these upcoming changes.
Topic: Google
SearchCap: EU link tax, Google service area businesses & match types
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Update your match types and account structure to improve performance, here’s howFeb 14, 2019 by Amanda Farley The relationship between search terms matter and so does your choice between the funnel […]
EU copyright directive poised to become law, includes licensing fees for search engines
Controversial 'link tax' and content filtering provisions part of the final language of the Directive.
SearchCap: Google Assistant ads, Google Maps reply to reviews & waitlists
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google enables ‘join waitlist’ for restaurantsFeb 13, 2019 by Greg Sterling Functionality is provided by DineTime as part of Reserve with Google. Google tests ads in Assistant resultsFeb 13, 2019 by […]
Google enables ‘join waitlist’ for restaurants
Functionality is provided by DineTime as part of Reserve with Google.
Google tests ads in Assistant results
With the Assistant now on a billion devices, the move was inevitable.
Business owners can now reply to reviews on Google Maps desktop
If you primarily use a desktop computer, you'll be happy to know that you can now reply to Google Maps reviews without opening a mobile app.
Analyst: 8 billion voice assistants by 2023
Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels.
SearchCap: Google Ads click share, shopping ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: For retail advertisers, Shopping ads continue to overshadow text adsFeb 12, 2019 by Ginny Marvin Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants’ search advertising […]
For retail advertisers, Shopping ads continue to overshadow text ads
Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants' search advertising strategies.
Google Ads bringing click share to Search campaign competitive metrics
The rollout of click share can be seen as a follow up to the position metrics Google introduced last fall as average position has become less useful.
SearchCap: Bing Ads targets, Google AMA & Google Maps AR
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google Maps what augmented reality has been waiting for?Feb 11, 2019 by Greg Sterling AR walking directions could be a breakthrough application for the industry. Bing Ads multiple language targeting: […]
Is Google Maps what augmented reality has been waiting for?
AR walking directions could be a breakthrough application for the industry.
Bing Ads multiple language targeting: What you need to know
There are important nuances to ensuring your ads reach users in the languages they understand.
Optimizing content for voice search and virtual assistants for a competitive edge
Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns.
How Google will shift resources to media search and other tidbits from Gary Illyes’ AMA on Reddit
The Google webmaster trends analyst also touched on topics like the possibility of an Indexing API, whether internal over-linking penalties exist and how the clustering of duplicate pages works.
SearchCap: Google XML sitemaps, Amazon ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Managing sitemap XML with Google Search ConsoleFeb 8, 2019 by Detlef Johnson What to look for in Search Console indexing reports, plus learn why and how to create a dynamic Sitemap […]
Key considerations for achieving success on Amazon
Expert tips for making the most of Amazon's advertising offerings and factors to manage before you even get started.
SearchCap: Google performance reports consolidated, Bing crawler to slow & Google EU test impact
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing to publishers: Start using new Bing URL submission process for indexing nowFeb 7, 2019 by Barry Schwartz Do you have new or updated content you want Bing to discover faster? […]
Bing to publishers: Start using new Bing URL submission process for indexing now
Do you have new or updated content you want Bing to discover faster? Start using the new Bing URL Submission tool.
Google Search Console goes live with new consolidated view
Google made a preview of the consolidated data view live early, go check it out now.
Breaking down the new realities of local search: What we learned at SMX West
Experts at the San Jose event explored local rankings, Google Posts and dealing with competitors' location spoofing.
No surprise: Clicks plummet when images, article info stripped from news results in SERP
Google sought to show potential 'unintended consequences' of new copyright rules that require fees when content is shown in search results.
SearchCap: Google Search Console changes, hotel check-in/out data & search ad tracking
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console to consolidate Search Performance reports to canonical URLFeb 6, 2019 by Barry Schwartz Big changes are coming to how Google reports on your data within Google Search Console. […]
Google Search Console to consolidate Search Performance reports to canonical URL
Big changes are coming to how Google reports on your data within Google Search Console.
Google My Business supports hotel check-in and check-out times
Google is now giving hotels a way to communicate even more about their properties to customers.
SearchCap: Local SEO survey, Moz domain authority and GOOG earnings
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 takeaways from Google’s Q4 2018 earnings for search marketersFeb 5, 2019 by Ginny Marvin Google executives discussed search experience, campaign, device and performance updates on Monday’s earnings call. Moz upgrades […]
5 takeaways from Google’s Q4 2018 earnings for search marketers
Google executives discussed search experience, campaign, device and performance updates on Monday's earnings call.
Moz upgrades controversial ‘domain authority’ metric
The company says it has made a lot of improvements, but SEOs still struggle with this hot-button metric.
How to keep PPC accounts healthy when using automation
Why reports alone don’t cut it anymore in the fast-paced world of automated PPC.
SearchCap: Super Bowl search ads, testing search ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing doesn’t show ads for queries around Super Bowl commercials, while Google doesFeb 4, 2019 by Barry Schwartz Were you interested in driving online traffic to your Super Bowl ad campaign? […]
Bing doesn’t show ads for queries around Super Bowl commercials, while Google does
Were you interested in driving online traffic to your Super Bowl ad campaign? If you tried to do it on Bing, you were out of luck again this year.
Tips on testing responsive search ads
Are the additional characters or RSAs generating better results or more problems?
SearchCap: Quora keyword targets, Angular SEO & old stock SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Learn how to manage product unavailability without hurting your SEOFeb 1, 2019 by Max Cyrek When your e-commerce site has out-of-stock products, here are strategies to manage your indexed pages and […]
SearchCap: Digital agency survey results, Bing Webmaster Tools, Google Search Console
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Client in-housing, competition for talent top digital agency concerns Jan 31, 2019 by Ginny Marvin Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the […]
Client in-housing, competition for talent top digital agency concerns
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.
New Google Search Console adds a security issues section
In anticipation of the old Google Search Console going away, Google has moved the security issues into the new version.
SearchCap: Bing Maps API, Google and YouTube ads and targeted SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now your Google text ads can show on YouTube search results, tooJan 30, 2019 by Ginny Marvin Google says early tests have shown similar performance results for text ads on YouTube […]
Now your Google text ads can show on YouTube search results, too
Google says early tests have shown similar performance results for text ads on YouTube and Google Search.
Agencies say search, social spend will rise, but increases target 5 platforms
While Amazon and LinkedIn cracked the top five, our survey finds second-tier platforms are much less likely to see spending increases in the coming year.