Yelp adds ‘Verified Licenses’ for local providers to lineup of paid products
Yelp manually checks that the business has a license and is in good standing.
Topic: Google
Report: 51% of web site hacks related to SEO spam
One of the biggest reasons a site gets hacked is for SEO purposes.
Maximize Clicks in Bing Ads now available globally
The strategy automatically sets bids to increase click volume. There are some manual control options.
Voice gaining on mobile browser as top choice for smartphone-based search
Since 2018, voice has become more users' first choice for mobile search.
Google Ads API now out of beta, v0 will sunset April 30
Be prepared to start using the new Google Ads API by the end of April.
Google lobs invective at EU Copyright Directive
SVP Kent Walker urges changes in language ahead of ratification.
Google My Business boosts visibility of business offers in Google Posts
A new feature in Google Posts can display up to 10 offers from your business.
Botify founder: Half of enterprise pages not being crawled by search engines
The company hopes its the $20 million it just picked up in series B will bolster its platform to tackle today's "complex" SEO climate.
AMP user experience updates include video, lists, more
The Accelerated Mobile Projects has rolled out a number of new capabilities so far this year.
Google’s CTR answer just what you’d expect, and this is why SEOs go bananas
Google has finally sent us an official statement about our question if Google use click through rate for rankings. Sadly the statement will lead to even more confusion and debate.
Google opens complaint form to crack down on fake info in Maps
Will this reduce the issues with fraud and spam in the Google My Business listings? We'll see.
Startup helps small retailers get local inventory data online at POS
Pointy offers a way to gain more SEO visibility and compete with Amazon.
Google Search Console gives us domain properties to replace property sets
Goodbye property sets and hello domain properties, a new automated way to aggregate your whole site's data into one Google Search Console view.
FTC busts Amazon seller for buying reviews
Diet supplements company was buying fake reviews from a vendor Amazon itself had previously sued in 2016.
Google call-only ads getting ‘expanded’ with more characters
The business name is also shifting.
Google Ads to sunset average position reporting metric later this year
Average position has become less valuable in recent years. Prepare to adjust your reporting, management with newer metrics.
Google to kill off property sets within Search Console
Google says you can download the data from the interface or the API before they turn it off completely.
Stop the silo madness! Effective site architecture for SEO and findability
Content silos negatively affect both the browsing and searching experience which often results in lost sales.
The technical SEO hierarchy of needs
Use the hierarchy of your site's technical SEO needs to understand its technical growth and actualization—and what to do next to improve it.
Controversy over Google Featured Snippets stealing publisher traffic reignites
Google said it will take feedback into consideration.
Google revamps Test My Site mobile site speed tool
See how your site stacks up against competitors, get recommendations for improvement.
Google Assistant everywhere: more dedicated buttons, expansion on lower-end phones
The company is also adding local search suggestions in Messages.
Nearly half of users have a bad reaction to ‘not secure’ browser warning, survey finds
With few exceptions, brands suffered diminished credibility in UK study.
Think like a search marketer to drive growth with YouTube
Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you can use your search skills to make the most on YouTube.
Not just for auto anymore: Google tests giant image search ads in new verticals.
The ads feature a carousel of images.
Google Q&A: More than 90 percent of questions unanswered by business owners
The answers that are there are mostly coming from Local Guides, who may or may not provide accurate information.
Google Search Console adds Products to enhancements reporting section
An exciting new feature has quietly launched in Google Search Console for sites with products.
Video comes to Google responsive display ads
Along with video options, Google introduced two new reporting options to help advertisers better evaluate their responsive display ads.
Google doc rekindles myth that click-through rate affects rankings
Despite repeatedly saying they do not use click data for search ranking purposes, a fresh document triggers confusion around the topic again.
SMBs bullish on virtual assistants, think Alexa has biggest marketing potential
Don't focus on the specific numbers, the interesting thing is the sentiment.
Coveted featured snippet space is more exclusive than you think, study shows
A new study on featured snippets in Google shows you how competitive this search real estate can be.
Google Search Console sending alerts for big ranking, traffic drops
Google is sending out a new type of alert from Google Search Console.
Advertisers can now view Google mobile speed scores for more landing pages
Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result.
Bing to require LegitScript certification for addiction recovery advertisers
Drug and alcohol addiction recovery centers will have to be certified before running an ad campaign and can no longer use lead generators.
Advanced YouTube tactics: Create custom audiences to pursue, and watch that fine print
In this SMX West session, Joe Martinez shared YouTube ad tactics and advice about targeting: Be leery of default settings and avoid copy and paste campaigns.
Google may use different ranking weights for YMYL-type queries
The ranking algorithm changes for different types of queries done on search, the company confirms in its new report on how it fights disinformation.
Google Actions vs. Alexa Skills is the next big App Store battle
There are thousands of Skills and Actions but very few people are using them.
Here’s how to use advanced audience tactics in Google and Bing
At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign performance. Here are the big takeaways.
Bug with Ad Preview and Diagnosis Tool showing ad scores and more data
The Google ad diagnosis tool is currently down after showing data it should not have been showing. Google is investigating the issue.
Product card buttons pop up on desktop search
Google Shopping product panel adds for "details", "reviews" and "stores" options.