Google expands Smart Bidding Exploration, adds Promotion Mode
Google is adding new ways for advertisers to scale campaigns while maintaining tighter control over efficiency targets.
Topic: Google
Google expands limited ad serving policy on Search
Clear branding and positive user experiences may play a larger role in maintaining Google Search ad reach going forward.
Google Analytics adds source grouping and hostname filtering
Google Analytics is introducing cleaner source attribution and new filtering controls, for easier cross-channel performance analysis
Claude visibility may depend heavily on Brave Search rankings, new data suggests
Claude frequently pulls from Brave Search results, with ranking, recency, and comparison prompts triggering searches most often.
Google delays Dynamic Search Ads migration to AI Max
The extended DSA transition timeline gives advertisers more time to test AI powered options & manage the transition at a slower pace.
Why attribution and impact are no longer the same thing in PPC
Platform reports tell part of the story. Incrementality, CRM data, and broader measurement can reveal marketing's true impact.
Walmart Connect audiences come to Google Display & Video 360
Google and Walmart team up to let advertisers target Walmart shoppers on YouTube and measure the sales within DV360.
OpenAI launches product feed ads in Ads Manager beta
OpenAI is allowing retail advertisers connect shoppers with relevant products without manually building ads for each item.
How to estimate the traffic impact of SEO fixes
A practical framework for forecasting SEO outcomes, prioritizing opportunities, and defending your roadmap with data instead of gut instinct.
Google expands richer Local Services Ads for real estate nationwide
Google is bringing richer home listing ads to Search, helping agents connect with high-intent buyers earlier in the journey.
AI can write SEO content, but it can’t replace real experience
Generic advice is everywhere. Learn why firsthand knowledge and real-world experience are becoming more valuable for SEO.
SERP Simulator Tool: Preview your Google snippets before they go live
Use our free SERP Simulator to preview Google search snippets, test title tags and meta descriptions, and optimize your pages for higher CTRs.
The latest data on AI citations vs. AI mentions
Discover what drives AI citations and AI mentions across ChatGPT, Claude, and Perplexity, plus proven strategies to boost AI visibility.
Schema.org now shows you how many sites are using each schema type
Ever wonder how many sites are using a specific type of structured data element? Now you can know.
Ginny Marvin clarifies AI Max, AI Search ads and what advertisers should prioritize after GML
Ginny Marvin shared details on AI Max, AI Search ads, measurement and first-party data in a wide-ranging Q&A.
How to make prompt tracking much more accurate
AI answers are variable, but measurable. Use repeated runs, confidence intervals, and journey tracking to separate signal from noise.
Google can be directly liable for false AI Overview claims: German court
The injunction targets AI-generated accusations that tied two publishers to scams despite no support in the linked pages.
How real people actually prompt AI — and what it means for GEO
Survey data reveals how users combine short queries with personal context — and why that changes how brands earn visibility in AI search.
11 PPC errors uncovered in recent B2B audits
From broken conversion tracking to unmanaged automation, these common mistakes continue to waste budget, leads, and valuable learning signals.
Google zero-click searches hit 68% in early 2026: Study
Google’s AI answers keep more users on-platform, with AI Overviews reducing CTRs and AI Mode could soon accelerate the trend.
How AI forms opinions about your brand
Build a digital footprint that helps AI understand your expertise, recognize your credibility, and recommend your brand.
Why your brand campaign may not be ready for AI Max
AI Mode eligibility isn't enough reason to expand automation. Learn where to focus before testing AI Max on brand traffic.
Google adds new Performance Max asset testing tools
Google is giving advertisers more ways to evaluate creative performance and make data-driven optimization decisions.
Google to update Local Services Ads policies in July
Google will update its Local Services Ads policies on July 6, renaming them as "requirements" and aligning advertiser guidelines.
Google AI Brief may be the replacement keywords never had
After 15 years of premature obituaries, the keyword may finally have a replacement. Here's why Google AI Brief matters.
Stop looking for the perfect PPC budget split
Fixed budget ratios rarely survive real-world conditions. Here's how to evaluate funnel health and adjust spend as market dynamics change.
What ChatGPT Ads data reveals about your competitors
We've analyzed nearly 1 million queries to show you what's really happening. Most search teams are missing it completely.
Google adds guidance on third-party SEO tools, services, advice and updates hiring an SEO doc
Google added in topics about generative AI optimization, how third-party tools are not endorsed by Google and more.
Google clarifies sensitive audience targeting rules for Demand Gen campaigns
The update provides additional guidance on when audience targeting restrictions could affect campaign delivery and reach.
Delegation search: Why users outsource decisions to AI
From travel planning to product research, users increasingly seek confidence, recommendations, and a faster path to action.
How TV ads create search demand — and what to do about it
Viewers don't just watch TV ads. They search. Here's how to capture demand, measure search lift, and connect search to media planning.
Google introduces Search profiles within Google Discover
These are enhanced publisher landing pages, where you can follow the publisher, see the publishers latest articles, videos and social posts all in one place.
Why so much SEO work no longer drives growth
Keyword research and on-page optimization still matter, but authority, distribution, and brand visibility now drive more organic growth.
Your #1 competitive advantage in Google Ads: Customer Match
Uploading your customer list to Google Ads can give Google’s AI a competitive advantage as privacy changes make tracking less effective.
AI in the wild: Confident, wrong, and weirdly expensive
AI doesn’t need to be fully correct to sound convincing. Three Gemini conversations reveal why expertise and skepticism still matter.
Google’s expanded candidate set and the selection crisis
As AI systems evaluate broader content pools, selection depends on verification, semantic relationships, and information gain.
The citation core method to appearing in AI search results
Want your brand to appear in ChatGPT and Google AI Mode? Learn how to identify the sources AI trusts and earn mentions that influence AI-generated answers.
Publisher LLM visibility: Steal The Spruce’s winning playbook
Organic traffic is declining. Learn how publishers can boost AI visibility, earn more citations, and build authority using The Spruce’s proven LLM optimization playbook.
The new PPC skill set: From keyword manager to system optimizer
AI-driven Google Ads is changing the PPC role from campaign execution to signal design, conversion architecture, and system guidance.
How Google Display exclusions guide AI-driven optimization
Accidental clicks, bot traffic, and low-quality placements contaminate campaign data. Strategic exclusions help keep optimization on track.