Google’s Nick Fox: AI search rewards content that goes deeper
As AI answers simple search queries, Google says you need richer human perspectives AI summaries can’t replace.
Topic: Google
Google Search Console links report showing old data after breaking
Google Search Console's link report broke last Thursday so Google decided to show old data from weeks ago, while it is being fixed.
SEO changelogs: The missing layer of enterprise site governance
Enterprise SEO teams can’t afford invisible website updates. Changelogs help surface risky changes before they impact traffic and revenue.
The new playbook for localized AI search optimization
Learn how to influence the reviews, citations, and third-party mentions AI search engines use in local business recommendations.
OpenAI expands Ads Manager Beta with new budgeting and geo targeting controls
The latest ChatGPT Ads updates give advertisers more control over campaign pacing, location targeting, and ad engagement.
Organic traffic is still worth tracking — just not all of it
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Velocity: What the Googlers not on stage said at I/O 2026
Google I/O 2026 felt like a victory lap. Here's what the conversations behind the demos actually revealed.
‘Fix everything’ is the wrong SEO strategy
Audit tools flag everything equally, but SEO success depends on prioritization. Focus on the changes that actually drive growth.
Google’s AI search guidance is naive and self-serving
Here's why you should take all of Google's latest guidance on optimizing for AI search with a grain of salt.
Google May 2026 core update rolling out now
This is the second Google core update of 2026, following the March 2026 core update.
How signal decay hurts your top-of-funnel performance
The campaigns introducing customers to your brand may be getting the least credit for revenue. Here’s how to recover lost conversion signals.
Reddit’s AI search influence goes beyond training data
Reddit’s role in AI search is often oversimplified. Here’s how AI training, licensed access, and retrieval systems influence what AI cites.
The search everywhere optimization pyramid: How to build visibility before search
Your buyers already have a shortlist before they reach Google. Here’s how to influence the conversations that put brands on it.
Your campaigns span 12 channels. Why does it feel like 12 jobs?
The cross-channel ad ops problem is real and mostly ignored. Here's what it's costing performance marketers — and what's actually changing.
Google adds llms.txt check to Chrome Lighthouse
Google says llms.txt is not needed for AI search visibility, but Lighthouse now flags whether sites have one.
Google expands Universal Commerce Protocol and launches new agentic shopping tools
Google is expanding its UCP with AI-powered checkout, shopping and payments features designed to support the next phase of conversational commerce.
Google launches Ask Advisor across Ads, Analytics and Merchant Center
Google’s new Ask Advisor aims to unify campaign management, analytics and optimization workflows through a Gemini-powered AI collaborator.
Google tests new conversational ad formats in AI Mode and Search
Google is rolling out Gemini-powered conversational ad formats across AI Mode and Search as it looks to make ads more contextual,
Google Marketing Live 2026: Everything you need to know
GML 2026 showcased how Gemini is transforming Search, advertising, commerce and measurement into a more conversational, AI-driven ecosystem.
Google launches AI Performance Insights and Conversational Attributes in Merchant Center
The new Merchant Center tools are set to help retailers optimize product discovery and measure visibility across AI-powered shopping surfaces.
Google expands Direct Offers with AI-generated bundles, native checkout and travel deals
Google is upgrading Direct Offers with AI-generated promotions, native checkout and travel integrations.
Google brings Meridian marketing mix modeling into Analytics 360
Google is integrating Meridian into Analytics 360 and launching predictive conversion metric to help advertisers with media mix decisions.
Google expands Demand Gen with YouTube creator tools
Google is introducing new creator partnerships, Maps inventory and AI-powered campaign tools for Demand Gen.
Google upgrades Asset Studio with Gemini-powered creative generation and video tools
Google is adding multimodal Gemini-powered asset generation, video creation and creative testing tools to Asset Studio.
How to stand out in AI search when every business sounds the same
AI builds your brand narrative from every digital signal you publish. Sharpen your positioning before generic messaging makes you invisible.
Microsoft rolls out AI-powered bidding, reporting and import updates for advertisers
Microsoft AI-powered bidding, attribution and reporting tools aim to simplify multi-platform campaign management.
Google Ask Maps: How to optimize for visibility
Ask Maps changes local visibility from ranking in a long list to being confidently recommended. Here’s what that shift means for local SEO.
How Google Discover publisher profiles work and why they matter
A deeper look at the profile features, eligibility patterns, and optimization opportunities shaping visibility in Discover.
Google’s new intelligent Search box – its biggest change to the search box in 25 years
This new search box aims to gives searchers easier access to AI search capabilities, with longer prompts and more AI options.
Google Search now powered by Gemini 3.5 Flash
Google announced Gemini 3.5 Flash today and immediately it is now powering Google Search as the new default for AI Mode.
Google Search gains information agents and improved agentic experiences
Google will continuously scan the web to give you updated information on your search - as an agent would do.
Google lets you build your own app within Google Search with agentic coding
This is powered by Google Antigravity and uses Gemini 3.5 right in Google Search.
Google Search Universal Cart, expands UCP and AP2
Google's Shopping Graph is now over 60 billion products.
How ecommerce brands actually get discovered in AI search
See how ecommerce brands can improve AI visibility in ChatGPT, Google AI Mode, and other LLMs through citations, product recommendations, Reddit discussions, retailer pages, reviews, and consistent product data.
Fashion AI SEO: How to improve your brand’s LLM visibility
Learn how fashion brands can boost AI visibility in ChatGPT and Google AI Mode through PDPs, creator content, Reddit, and PR.
Reasoning lift: What happens to brand visibility when AI thinks harder
An analysis of 200 GPT-5.2 responses found high reasoning cites more sources, runs deeper research, and rewards early-funnel visibility.
How to build custom SEO reports with Claude Code and Google Search Console
Connect GSC data to Claude Code, generate custom visualizations, and create flexible reporting workflows for stakeholder meetings.
How AI may increase the value of SEO expertise
As AI automates repetitive SEO tasks, the biggest advantage may go to practitioners who know how to guide it.
Google Ads costs keep rising, but conversion rates improved in 2025
Google Ads is getting more expensive, but advertisers improving conversion efficiency are still finding ways to grow.
The 5-layer framework for measuring GEO performance
AI visibility dashboards can’t answer the ROI question on their own. Here’s how to build a more credible GEO measurement model.