Google AI Overviews showing less often, with less Reddit, data shows
Google's AI Overviews appear for 7-9% of queries, on average. And Reddit is no longer one of the top 10 most cited domains.
Topic: Google
Google streamlining YouTube, Display ad content controls
Google is removing several content label exclusions for YouTube and restricting some filters to the account level.
Display & Video 360 instant reports coming to Bid Manager API
Google's DV360's real-time instant reports in Bid Manager API will let advertisers programmatically access and integrate the reporting data.
Google unleashes June 2024 spam update
This update will take about a week to roll out.
4 pillars of an effective enterprise AI strategy
Learn how to build a strong AI roadmap by assessing your organization's AI readiness and focusing on these key elements.
Key ad platform updates of 2024 (so far): A B2B marketer’s review
Dive into the biggest ad-related releases of 2024 to date from Google, LinkedIn, Meta and Microsoft and their significance to B2B campaigns.
How to become exceptional at SEO
Learn the vital soft skills, work ethic, communication abilities and big-picture thinking required to stand out as an SEO professional.
How white label link building services work in 2024
Wondering how white-label link building can boost your SEO? Discover its benefits and learn how to find the right partner today.
14 proven strategies to enhance your website’s SEO
Maximize your website visibility and traffic and stay ahead of the competition with these future-proof SEO strategies.
Google’s Display & Video 360 API gets two new updates
The DV360 API update adds the ability to manage advertiser-level keyword targeting and an optimization objective field for insertion orders.
7 tips for conducting Google Ads audits
Keep your Google Ads account in top shape by auditing key areas like conversion tracking, impression share, match type performance and more.
SEO pros and cons of HubSpot vs. WordPress vs. Webflow
Choosing a web platform? Insights on the flexibility, user-friendliness and security tradeoffs of HubSpot, WordPress and Webflow.
Instacart expands shoppable ads to YouTube
Instacart enables select brand partners to convert YouTube viewers directly into Instacart shoppers for same-day delivery through shoppable video ads.
How Google and Meta could disrupt travel discovery with AI
Here’s how AI from Google and Meta are influencing how consumers research and plan trips, reshaping marketing strategies.
Google’s $2.3 million check secures bench trial in adtech antitrust case
After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict.
Social search and the future of brand engagement
See why Gen Z and millennials prefer social platforms for search and how to build stronger connections with your target audience.
SCAMPER your way to better SEO and content marketing ideas
A framework for driving highly varied and valuable ideas for SEO and content marketing (includes a template and leading questions).
Google Ads phasing out card payments
Certain high-spending advertisers will need to transition from credit or debit card payments to bank-based payment options by July 31.
Google streamlines product listings via website crawl
Google is making it easier for merchants to surface product listings across its surfaces through automated 'website crawl' feeds.
Head of Google Search: AI mistakes won’t prevent progress
Google won't hold back AI Search features because of 'occasional problems,' according to Liz Reid.
Agile SEO: A playbook for online brand management
Discover how agile project management can revolutionize your SEO strategy and boost your online brand presence.
Google Analytics fixes paid search attribution
An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions.
YouTube embeds ads into videos to beat ad blockers
Embedding YouTube ads directly into video streams makes them indistinguishable from content, neutralizing ad blockers.
What to do if you lose your SEO job: The emergency handbook
Lost your SEO job? Don’t panic. Here are proven strategies for quickly landing your next position or building a freelance business.
Google’s auto-pause for idle keywords: overreach or overdue?
Google's plan to automatically pause keywords in advertisers' accounts after 13 months of no engagement has been met with mixed reactions.
10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced
Move beyond outdated views of paid search as a perfect direct response channel and adapt to new tools and customer-centric strategies.
How to use Performance Max for any type of business
Learn to adapt Google's automated campaign type for retail and DTC ecommerce, lead generation with varying budgets and local businesses.
Beware of anti-SEO studies that misguide your marketing strategy
Explore compelling counterarguments and data-driven insights on the role of search in an integrated marketing strategy.
13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced
Why the March 2024 Core update rollout took 45 days, how Google defines low quality, why we see radical ranking fluctuations and more.
Knowledge base SEO: A comprehensive guide
Make your knowledge base user- and SEO-friendly. Learn best practices for content strategy, information architecture, site search and more.
Google Search now supports return policy markup at the organization-level
A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level.
Google Ad Manager updates give publishers more creative controls
Publishers will be able to disable ad badging disclosures or control where it appears. The Mute This Ad feature will be sunset.
Google launches Google TV advertising network
The new Google TV network is now available to advertisers via Google Ads and Google Display & Video 360 for U.S. campaigns.
Google Ads rolls out new design to all markets on Aug. 30
Google Ads plans to retire the old interface and replace it with a new, more organized design for all markets.
Google to struggling sites: Focus on your audience, content quality
Here are some key takeaways around SEO and how to create content and successful websites from Google's Search Liaison Danny Sullivan.
Google Search Console Performance report adds merchant listings to images report
Google now will show the merchant listing performance within the Google Search Image tab in Search Console data.
5 reasons why your content isn’t working and how to create helpful content Google wants to rank
Is your content failing to rank? Find out why and how to create engaging, helpful content that meets Google's standards.
Driving traffic to gated content and paywalled sites: SEO tips + examples
Explore SEO tactics to effectively market premium content and drive site traffic while preserving the value of your gated assets.
Google Ads API v17 released with new features, changes
Google Ads API v17 comes with new features and changes that impact resource usage policies, batch processing, reporting capabilities and more.
Google launches Accelerate with Google resource hub for advertisers
Accelerate with Google is a new educational hub with customized resources to help marketers build expertise using AI.