Google Business Profile products: 3 ways to productize your presence
Should you use Google Business Profile Products, in-store products, or Merchant Center? Learn which and how to implement.
Topic: Instacart
Google AI Mode adds Instacart, Canva and YouTube Music integrations
U.S. users can move from planning to checkout, design or listening as Search links AI responses directly with connected services.
Instacart brings retail media targeting to TikTok Ads Manager
The partnership lets CPG advertisers use Instacart’s retail data to target high-intent shoppers and track purchases directly within TikTok.
ChatGPT becomes a platform for apps – and maybe marketing
You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new marketing channel.
Uber Advertising partners with Instacart to expand CPG reach
The partnership enables CPG brands to extend campaigns across both platforms and reach millions of high-intent grocery shoppers in the U.S.
Instacart expands foodservice advertising
Instacart's partnership with Cut+Dry helps food manufacturers advertise directly to buyers and create new revenue streams for distributors.
Instacart expands shoppable ads to YouTube
Instacart enables select brand partners to convert YouTube viewers directly into Instacart shoppers for same-day delivery through shoppable video ads.
Instacart ad revenue up 18% at $871 million
CEO Fidji Simo described Instacart as 'the best advertising platform' and credited its success to shoppable display and video ad formats.
Instacart rolls out off-platform Google Shopping ads for CPG partners
Advertisers use these ads to reach high-intent Google users and deliver products within an hour for an improved user experience.
Instacart to start serving ads on Good Food Holdings shopping carts
Shoppers in-store will receive ads featuring new products and personalized recommendations.
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
Instacart unveils new tools to boost discovery for up-and-coming brands
Digital Sell Sheets and Brand Explorer help retailers discover up-and-coming brands to stock on their shelves.
Instacart ad revenue up 19%
Despite its strong performance, the online grocery retailer still reported a $2 billion GAAP net loss.
Survey: Marketers reducing ad platform investments
Meta is experiencing the largest increase in expected investment, while Google will be flat, according to a Search Engine Land survey.
Instacart IPO: 7 key takeaways for advertisers
Here's what we learned about Instacart advertising from the company's S-1 filing, as the company prepares for public trading next month.
A PPC marketer’s guide to retail media
Advertisers are walked through everything they need to know about retail marketing – including the industry's third big wave.
Ask Instacart brings generative AI to Instacart’s search experience
Instacart's new search experience will feature sponsored product campaigns from consumer packaged goods (CPG) brands.
Nearly 30% of Instacart’s revenue is from advertising
Instacart may be known for delivering groceries, but advertising delivered $740 million in revenue for the company in 2022.
US Justice Department sues Google again, aims to dismantle its ad division
Google is accused of violating antitrust laws in acquiring or maintaining dominance.
Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023
Microsoft Ads is one of the oldest ad platforms around but is often overlooked. Here's why brands and advertisers should rethink it.
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
Instacart has launched Coupons and Stock Up & Save promotion campaigns in Ad Manager
Thousands of brands now have access to the new promotions that offer incentives and discounts to consumers.
Instacart releases a new, streamlined ad creation process
Instacart's self-service platform, Ads Manager is getting a noticeable update.
PPC management for ecommerce: 28 tools to explore
Software and tools not only help you manage your time better but provide helpful insights that you wouldn't otherwise see in a Google or Facebook interface.
Google’s latest Maps and GMB features up the ante for competing platforms; Wednesday’s daily brief
Plus, Neeva is in beta testing and Twitter's rumored community page feature.
Pickup and delivery attributes, indoor Live View and more AI-powered features are coming to Google Maps and GMB
Google is packing more features, many commerce-related, into Maps, helping the company maintain its position as the intermediary between our online and offline activities.
How to prepare your e-commerce ad strategy for an uncertain Q4
What your eCommerce ad strategy should look like for Q4 based on COVID-19’s impact in the first half of 2020 and predictions for the quarter.
Three ways local businesses can survive the on-demand threat
How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive.