Subdomain vs subdirectory: Which is better for SEO?
Should you use a subdomain or subdirectory? Learn how each impacts SEO and get expert-backed guidance to choose the best structure for your site.
Topic: Intuit
Fintech in AI search: How to be the trusted and featured brand
Learn how fintech brands can improve AI visibility in ChatGPT and Google AI Mode through trust signals, reviews, citations, PR, and consistent messaging.
Previsible acquires Internet Marketing Ninjas in SEO agency shakeup
The acquisition brings together two long-standing players in traditional SEO in the emerging era of AI search.
Top B2B Digital Marketing Strategies for Business Growth
Master B2B digital marketing with key strategies including SEO, PPC, content marketing, and social media.
Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts
Facebook continues to expand Shopping capabilities and features across its platforms.
COVID-19 is the asteroid that struck American small business
Billions will be lost to digital marketing if SMBs close their doors.
Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses
SMBs spend billions annually on digital advertising and marketing services.
Online tax-filing services can no longer hide free services from Google Search results
TurboTax and others are prohibited from noindexing their free e-file landing pages, per new IRS rules.
Startup helps small retailers get local inventory data online at POS
Pointy offers a way to gain more SEO visibility and compete with Amazon.
The growing force of women in tech
While they comprise half of the U.S. workforce, women still hold less than 20 percent of all tech jobs. By comparison, women will represent 23 percent of the incoming 116th Congress. Let’s let that sink in for a moment. Congress, by the numbers, is now more progressive and less of a “boys’ club” than the […]
MarTech Rates Increase Saturday. Save $350 — Register Now!
Join innovators and main street brands pioneering marketing technology at MarTech: The Marketing Tech Conference. Save $350 on your ticket by registering this week! Attend for: Sessions, panels and keynotes featuring senior-level marketers who are driving the organizational changes necessary for their companies to thrive in this age of technology-powered marketing. See the agenda. Presenters […]
Book An Appointment Right From The Search Results With Google’s Latest Test
"Book an appointment" feature is now appearing in some knowledge panel results.
SMX East 2011: In-House SEO Operations: How Things Get Done
In-House SEO Operations: How Things Get Done Presentations from SMX East – NYC, NY, September 2011 In this session we’ll talk about SEO operations (the systems, templates, worfklows, etc.) when doing SEO in-house. This session will be less about SEO tactics and tools you hear about, and more about the integral workings of in-house SEO […]
Sen. Franken Criticizes Google In Hearings, Praises Google In Promotional Video
Politics are messy and often riddled with ethical potholes and challenges. One illustration of this is Senator Al Franken’s apparent “conflict of interest” where Google is concerned. Discovered by Mike Blumenthal Franken did a “commercial” on behalf of Google’s “Get Your Business Online” initiative in Minnesota. Blumethal characterizes Franken as “shilling for Google.” It’s not […]
Google Wallet Launch Largely Symbolic But Important
According to documents seen by TechCrunch, Google Wallet is launching later today a bit behind schedule. As we discussed when the announcement was initially made in May, only a small number of people will initially have access to Google Wallet. There are only a handful of merchant and retail partners and only one handset currently […]
PayPal Sues Google, Sees Powerful Threat To Its Future In Google Wallet
In California it’s almost impossible to stop a key employee from jumping ship to a rival company. The law heavily favors the employee’s right to earn a living and typically won’t permit the former employer to prevent the employee from working for a rival. California law does, however, protect “trade secrets” and will sometimes permit […]
Amid Talent War Apple, Google, Adobe Sued For Conspiring To “Fix” Employee Salaries
Last year, after an investigation, the US Department of Justice (DOJ) concluded that a number of tech companies, including Apple and Google, violated antitrust laws when they agreed not to poach and cold call each others’ employees. The DOJ obtained a settlement that “prevents [the companies] from entering into no solicitation agreements for employees” for […]
Local Search: Fish Where The Other Fishermen Aren’t
Most businesses tend to focus on the big channels when it comes to local SEO efforts. While it makes sense to optimize your Google Place Page and pay attention to your presence on other big local search services (e.g. Bing Local, CityGrid, DexKnows, Insider pages, Local.com, Merchant circle, Superpages, Yahoo Local, Yellow book, Yelp, YP.com, […]
Google Connects Online And Offline With Local Product Availability
In time for the holidays Google is making it possible for online (and mobile) shoppers to discover real-time product inventory in local stores. Google certainly isn’t the first company to make a run at this; there are multiple startups that have been working on bringing local product inventory online for a number of years. But […]
SearchCap: The Day In Search, September 27, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Turns 12 Years Old Today Today is Google’s 12th birthday and to celebrate, Google has posted a special Google birthday logo cake. The birthday cake was designed by Wayne Thiebaud, […]
Let The Cold Calling Begin: Google, Apple, Others Settle Anti-Recruiting Complaint With DOJ
Last week the US Department of Justice (DOJ) trumpeted a settlement with six firms over recruiting practices, which had been under investigation as anti-competitive. The firms involved are Apple, Google, Intel, Adobe, Intuit and Pixar. The claim was that they agreed not to “poach” employees from one another, allegedly to depress wages: The department said […]
SEMPO Announces New Leadership
The Search Engine Marketing Professional Organization has announced the new slate of officers for the search marketing advocacy and education association. The officers for the coming year are: Chairman: Jeffrey Pruitt, CEO of Tallwave (re-elected chairman) President: Chris Boggs, Director, Search Engine Optimization, ROSETTA Vice president: Dave Fall, SVP Product and Operations, Clickable, Inc. Treasurer: […]
Google Goes Live With “In-Stock, Nearby” Mobile Shopping
In the range of thigs discussed at Google’s Search Evolution event in December Engineering VP Vic Gundotra demonstrated mobile shopping with real-time inventory information. Now Google has announced that product is live. Google is working with a limited number of retailers for the time being but is inviting others to apply to become part of […]
SearchCap: The Day In Search, March 10, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: comScore: Android Shows Strength As Mobile Web Usage Grows Metrics firm comScore released some new quarterly mobile data that shows strong growth for Android handsets in the US and an increase […]
Google Apps Marketplace Opens For B2Business
Taking a page from Salesforce.com, last night Google formally launched the anticipated Google Apps Marketplace at its “Campfire One” developer event. In short it allows companies and developers to gain access and sell into Google’s “2 million businesses and 25 million Google Apps users.” The marketplace launches with 50 partners including Intuit and competitor Zoho. […]
SEMPO Elects 2010 Board Members
SEMPO — the Search Engine Marketing Professional Organization — has announced its 2010-2012 Board Of Directors. Officers will be elected from the board later this month. The board takes office as of March 18 and includes: Chris Boggs, Director, Search Engine Optimization, ROSETTA Massimo Burgio, Founder, Chief Strategist, Global Search Interactive Bruce Clay, President, Bruce […]
Real-Time Product Inventory Site Milo Hits 1M Uniques
Milo.com has undertaken a most ambitious project — to be the Google of local product inventory data. The site, which just announced it has come out of beta with 1 million monthly users, is trying to create a massive database of real-time inventory from local (mostly big box) stores. Right now the site offers live […]
Q&A With Avinash Kaushik, Google Analytics Evangelist & Customer Insight Guru
Avinash Kaushik is Google's well-known and widely respected analytics guru. In this wide-ranging interview, he talks about his passion for metrics, why they're critical for success, and how search marketers can use analytics to take their campaigns to the next level.
Marketing Insights From Search Funnels
As explained in my last article -- search engines can tell you a lot about your customers. Specifically I shared a few tools that enable marketers to identify buyer needs, emerging market trends, and competitive threats. Today I’ll cover another (free) tool that can help you understand your customers’ entire search process, and the best ways to capitalize on this data to improve marketing results.
Thoughts On Web Developers, SEO & Reputation Problems
After last week’s “Does SEO = Spam” debate erupted, I had a number of follow-up emails where I explained privately more about why SEO has such a bad reputation in some quarters, as well as what SEO is and isn’t, from my perspective. I wanted to share some of that below. Bad Advice Sucks: From […]
Google Pitches New Small Business Customers, Ignores Existing Ones
Google is hitting the streets of San Francisco next week — with at least one high-powered supporter in tow — to talk to small/local businesses about Google products and services. The event is called “Favorite Places,” and Google will have San Francisco Mayor Gavin Newsom and other “San Francisco trendsetters” show their favorite local businesses […]
Is Yahoo Hoping For Justice Department Intervention To Stop MicroHoo Merger?
If you’re getting tired of the relentless back and forth about whether Yahoo has any more options to avoid a Microsoft takeover, so are we. And I would imagine so are Yahoo and Microsoft employees. With News Corp. publicly saying it won’t bid against Microsoft and AOL seemingly fading as a merger/partner prospect for Yahoo, […]
Jupiter: Local Online Advertising Will Be Worth $8.9 Billion In 2012
There are now a range of local forecasts in the market, some more bullish and some more conservative. But all generally agree that locally targeted ads in search, display (including video), and classifieds are growing at rates faster than overall online ad growth.
What Does 2008 Have In Store For Local?
Many people I speak to still ask the familiar question, “Is this going to be the breakout year for local?” while expressing frustration or disappointment that “local hasn’t yet lived up to expectations.” But local is a marathon, not a sprint. It’s also more complex than the general search market, which features an ecosystem built […]
Local Shopping Site Krillion Expands Inventory
Krillion, a shopping engine that directs people to local stores, has launched its second category, televisions. The site went live in February of this year (with appliances), under the leadership of co-founder and CEO Joel Toledano, former Director of Business Development for Yahoo Search. While the Internet continues to rapidly expand its influence over consumer […]
SEM for SMBs: A Critical Layer For Local
Just like the category of local search itself, the phrase “local search” has many different aspects and dimensions. It is generally used to refer to a cluster of consumer behaviors or destination sites whose ultimate goal is to help people find businesses offline, in their local communities. But as the readers of this site know […]
SearchCap: The Day In Search, April 9, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Local Data: Not Sexy Just Critical
A few weeks ago Steven Aldrich, a VP of strategy for small business software (and now marketing) company Intuit, delivered a speech in which he presented an amazing statistic. According to Aldrich, roughly 6 million businesses are started annually in the U.S. but another approximately 5.6 million go under. Think about it. From the point […]
SearchCap: The Day In Search, Feb. 12, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Ask.com Chooses Central Washington For New Data Center
Ask.com, Intuit bringing new data centers to state reports that Ask.com has selected Washington State for the location of a new data center, designed to help save Ask.com money on power. Although Ask.com did not mention which building they have selected, we know they “signed a lease in an existing building in Moses Lake.” Rumors […]