The 11x ROAS account that lost money on every order
High ROAS can mask negative contribution, weak incrementality, and costly inventory decisions. Here's how to measure what really matters.
Topic: Inventory
Google Business Profile products: 3 ways to productize your presence
Should you use Google Business Profile Products, in-store products, or Merchant Center? Learn which and how to implement.
Google Merchant Center adds “build to order” for vehicle listings
Google has added a “build to order” availability option in GMC giving vehicle sellers a clearer way to list customizable, factory-order models.
Study finds major waste in Google Shopping ads on Black Friday
Retailers will spend millions on Google Shopping ads for sold out products. A new Black Friday study shows how fast budgets vanish and why.
Google clarifies API key process for local inventory feeds
Google simplified the process for merchants to obtain API keys for local inventory feeds, clearing a hurdle to faster Shopping integration.
Why your Amazon Ads aren’t delivering: 6 critical issues to fix
Many Amazon ad delivery issues have little to do with bids. Find out what really stops ads from running – and how to prevent it.
Amazon SEO: A comprehensive guide
Learn how Amazon search works, the importance of indexing, and best practices to boost visibility and sales.
Google Maps adds products nearby for product searches
You can now search for products in Google Maps and see product results.
Brands want to invest in ecommerce, so what’s stopping them?
Investigating common obstacles to ecommerce investment and how to overcome them.
How product scoring can boost your Shopping campaigns
Transform the way you prioritize and promote products. Learn how to implement product scoring systematically in your advertising strategy.
Bing now lets you search local stores
Microsoft said this new feature will help searchers check store stock availability and choose to buy online and pick up in-store.
Advertisers can adapt to supply chain issues without pausing campaigns
Pausing your campaigns may save some budget in the short term, but it’s likely to cost you more over the long haul.
3 tips for winning with real-time, inventory-driven ads
Automating search ads is the secret to success against supply chain challenges, rising shipping costs, and pandemic pandemonium.
Google may suspend merchant sites that show invalid product availability
Google Merchant Center has a new policy for Inaccurate availability due to inconsistent availability between the landing page and checkout pages on your website.
Smart Shopping Campaigns: How SEA specialists score with new insights
Focus on cross-sell, upsell and other valuable insights.
Google local car dealership inventory search results
Google seems to be getting into the local car inventory space with a new search service.
Even as more people shop online, searches for ‘available near me’ up over 100% vs. last year
Google's Reena Nadkarni explains what retailers can do to drive local sales.
Google boosting visibility of ‘nearby’ product inventory with new Shopping features
Responding to changing consumer behavior, Google starts emphasizing BOPIS
The Google Assistant may start calling businesses to confirm in-stock inventory
Google is expanding the use cases of its 'Duplex' AI tool.
Sellers start feeling the strains on Amazon’s fulfillment systems amid coronavirus buying frenzy
The company has halted shipments of non-essential items to its warehouses and stopped most of its ads on Google.
Amazon search ads: How to advertise on Amazon — profitably
Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more competitive.
Raising the stakes on product category pages
Aleyda Solis and Arsen Rabinovich discuss ways to make your category pages more competitive and adapt to inventory shifts.
Google’s local pack adds ‘sold here’ label on query match
Local business may want to check out this new "sold here" feature to gain more exposure in Google.
Local inventory-based SEO strategy juiced rankings and sales for US wireless carrier
Carrier saw an average ranking position of 1.9 for product queries and 5x better conversions than other channels.
New Google Shopping Feed Tools For Big And Small Retailers
The updates include a new feed type and a Google Sheets add-on.
Google, Wal-Mart Breakup Suggests Problems Ahead For Local Inventory Ads
Research shows that when they’re ready to buy, online shoppers want to know where they can get desired products in local stores. Internet influenced offline spending is many many times larger than e-commerce and results in trillions of dollars in offline transactions annually. However offline retail inventory data has been largely unavailable until very recently, causing consumers in most […]
Target App Now Features In-Store Product Search And Inventory Maps
Just in time for the frenzied holiday shopping season, Target is introducing product inventory search into its mobile app. The functionality is powered by Point Inside but doesn’t rely on beacons or other indoor location technologies. Following a 40-store trial earlier this year, Point Inside announced this morning that Target will be rolling out its “StoreMode” product inventory search […]
Walmart Brings Product Search To The In-Store Experience
Walmart has updated its Android app (and soon iOS app) to offer an improved in-store experience with search at the center. The new Walmart “Search My Store” feature offers a view into the future of in-store app usage. The combination of real-time online inventory and indoor location is making possible new types of in-store, digitally-enhanced experiences for shoppers. […]
Google’s Matt Cutts Gives SEO Advice For Times When Your Products Go Out Of Stock
Google’s Matt Cutts answered in a video what webmasters and site owners should do about their out of stock products on their e-commerce sites. Matt Cutts basically said it depends on the size of the e-commerce site. He broke it down into three sizes: small sites with tens of pages, medium sites with thousands of […]
Bing To Include Local Product Inventory In Search Results
Yesterday Microsoft and Local Corporation announced a deal in which the latter’s Krillion local product database will be provided to Bing for display in search results. Local Corp. will supply in-stock product data from a range of mostly national-local retailers. The list of participating retailers includes BestBuy, Costco, Express, Fry’s, Home Depot, Kmart, Lowe’s, Nordstrom, Orchard […]
DoubleClick Search Inventory Campaigns Now Auto-Create Ad Groups, Ads, Keywords
Inventory-aware campaigns in DoubleClick Search, designed to automate campaign management for inventory-reliant search campaigns, are getting even more dynamic. DoubleClick Search now automatically creates ad groups, ads and keyword lists for inventory-aware campaigns based on your settings. Launched back in August as “inventory management,” inventory-aware campaigns integrate with Google Merchant Center to apply changes to search campaigns […]
3 Tips Key To 2011 Holiday Advertising
Last holiday season, online consumers spent approximately $32.6 billion, a 12 percent increase from 2009. We can safely assume the trend will continue in 2011 as shoppers’ propensity to search online for the best deals grows and retailers respond by bulking up their online offers. As a result, competition among online retailers will be at […]
Google Adding Local Product Data To Place Pages
Since early 2006 I’ve been writing about the “offline future of online shopping.” And since that time a collection of startups has been working, mostly under the radar, to bring real-time local product inventory data to the internet. In November of 2010 Google joined that effort with local product search. Now when you do a […]
Google Connects Online And Offline With Local Product Availability
In time for the holidays Google is making it possible for online (and mobile) shoppers to discover real-time product inventory in local stores. Google certainly isn’t the first company to make a run at this; there are multiple startups that have been working on bringing local product inventory online for a number of years. But […]
Google Opens Local Shopping Merchant Details
The Google Merchant Blog announced they have opened up the help documents for how merchants can submit content, such as local stock inventory levels, for their products. Google said this is still a limited beta program, which was first announced in March of this year. Google also said that if merchants are interested in being […]
Google Goes Live With “In-Stock, Nearby” Mobile Shopping
In the range of thigs discussed at Google’s Search Evolution event in December Engineering VP Vic Gundotra demonstrated mobile shopping with real-time inventory information. Now Google has announced that product is live. Google is working with a limited number of retailers for the time being but is inviting others to apply to become part of […]
Real-Time Product Inventory Site Milo Hits 1M Uniques
Milo.com has undertaken a most ambitious project — to be the Google of local product inventory data. The site, which just announced it has come out of beta with 1 million monthly users, is trying to create a massive database of real-time inventory from local (mostly big box) stores. Right now the site offers live […]
NearbyNow About To Make Local (Product) Search Widely Available
There are a handful of companies that have been building local product inventory databases, many of them under the radar. They include Krillion, NearbyNow, Shopatron, Where2GetIt, Channel Intelligence, and ShopLocal. Krillion was the first to start syndicating that data. But NearbyNow is now going to take its billion product database and make it available in […]
Local Store And Inventory Data Poised To Transform “Online Shopping”
The neglected part of the local story is about products. Often local search is discussed exclusively in terms of finding service businesses or small businesses in one’s own area. But an equally important, if less obvious, part of the “local search” phenomenon is shopping in the more traditional sense. I’ve written previous Locals Only columns […]
Black Friday, Inventory Data, And Local Shopping
This Thursday is the US Thanksgiving holiday, so Friday marks the official start of the holiday shopping season for a large percentage of US consumers. Infamously known as “Black Friday” (for profit potential), many “big box” retailers will open at midnight or in the early morning hours to long lines of consumers hoping to capture […]