The pillars of successful link building
Create linkable assets and identify relevant opportunities to reach a wider audience.
Topic: Julie Joyce
Chapter 8: Toxins & search engine spam penalties
Anyone entering the realm of search engine optimization is likely to encounter some questionable (aka “black hat”) tactics, or Toxins, as we call them in our Periodic Table of SEO Factors. These are shortcuts, or tricks, that may have been sufficient to guarantee a high ranking back in the day when the engines’ methods were […]
Chapter 6: Link building & ranking in search engines
Here we get into the link building elements of the Periodic Table of SEO Factors. Links were the first major “off-page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis as a way to […]
Is link building dead? Depends on who you talk to
Some SEOs argue any form of proactive link building is a waste of time. Some say it should be apart of any SEO strategy. So which is it?
SearchCap: Google Search Console beta, Amazon Echo Show & link building mistakes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google beta testing brand-new Google Search Console designJul 17, 2017 by Barry Schwartz Check out these screen shots of the new Google Search Console user interface. Google Search Console may have […]
SearchCap: Google AdWords Play Store, Quality Score Update & Bing Ads Windows 10
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: With Windows 10, Bing Ads Anticipates 10 To 15 Percent More Search Volume By September High hopes for Windows 10 to deliver search volume now that Bing and Cortana are built […]
2013 Search Awards Comes To The US With Nominations Open Through July 19
The 2013 US Search Awards are now accepting nominations from organizations, agencies and individuals for search campaigns conducted in the US. The awards include 22 different categories, along with a Grand Prix prize which will be awarded to the best entry among the 22 categories. The deadline for entries is July 19, with the shortlist […]
Whole Lotta Link Love In 2012: Our Best Link Building Posts Of The Year
Link building certainly was a hot topic in 2012 – maybe it’s because Penguins are so gosh darn cute that we just can’t help ourselves, right? Outside of the penalties dished out by cute black and white animals and search engine algorithms alike, our team of veteran link builders kept doling out solid advice for […]
SearchCap: The Day In Search, July 7, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Realtime Search & The Aftermath Of The Google-Twitter Split Last Friday, Twitter quietly shutdown its “firehose” of tweet data that was being piped to Google. Like a gas station no […]
3 Common Link Building Questions Answered By 4 Experts
I’m a forum rat, I visit several on a daily basis as a way to keep up with what’s going on. If there’s an update, cool new tool or SEO controversy brewing, chances are I’ll read about it on one of the forums before anywhere else. Conversely, if I have a question or want to bounce a theory […]
15 Link Building Predictions & Recommendations For 2011
Happy New Year and welcome to the first Link Week of 2011! Just like last year, Julie Joyce, Eric Ward and I have compiled our link building predictions, recommendations, tips and trends for 2011. As you’ll see, our thoughts are as different as we are and cover a wide range of topics and sites. When […]
Keywords, Text Links & Navigation Design
What is the best approach to utilizing keywords in site navigation? Balance is the key to successful keyword placement in a search-engine friendly website.
Link Building Trends For 2010
Happy New Year and welcome to the first Link Week of 2010! Eric, Julie, Garrett and I wanted to share our thoughts and recommendations on what we think will “work” in regards to link building in 2010. Last year was one of the most algorithmically significant years our industry has seen in awhile and we […]
Milk Those Links For Rankings & Clickthrough!
Old school media people are increasingly vilified by those of us who wear skinny jeans and throw out references to social media as casually as we breathe, but I’m quickly discovering that they really have their heads on straight with one major point about links: they’re also good for traffic (ahem).