Uncovering the white spaces of opportunity for local search
With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts -- paid, earned and owned.
Topic: Kleiner Perkins
A brief evolution of Search: out of the search box and into our lives
We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is changing in look, form and function to become part of the fabric of our everyday lives, barely recognizable from its inception as a text box. By 2020, 50 percent of searches will be […]
SearchCap: The Day In Search, August 15, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 72 Percent of PPC Marketers Plan To Spend Even More In 2014 [PPCHero Study] Hanapin Marketing has released its 2013 State of Paid Search report, revealing how PPC marketers are feeling […]
SearchCap: The Day In Search, March 29, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Traffic Estimates Return To Google Maps About a year ago, Google dropped traffic estimates from Google Maps driving directions and now they are back in the form of “current traffic conditions.” […]
SMM 2011: SoLoMo: Social, Local & Mobile – A Crossroads Of Opportunity
SoLoMo: Social, Local & Mobile – A Crossroads Of Opportunity Presentations from SMX Social Media Marketing, December 2011 For the first time, web-enabled mobile devices like smartphones and tablets are outselling computers as people increasingly want to be online everywhere. Kleiner Perkins internet visionary Mary Meeker has deemed the next five years as the era […]
SearchCap: The Day In Search, November 11, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Leads In Search Engines’ Efforts To Woo TV Viewers Google’s “Dear Sophie” TV spot for Chrome, in which a father creates a Gmail account for his newborn daughter and sends […]
Waze Craze Brings $30 Million For Growth, China Expansion
Waze is a somewhat unlikely success story. The social navigation and traffic app has just passed 7 million users globally and also announced another $30 million in funding, bringing its total to nearly $60 million. It also said that one of its new investors is Hong Kong magnate Li Ka Shing, who will help the […]
SMX Advanced 2011 Slide Video: The SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide
The SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide Presentations from SMX Advanced, June 2011 For the first time, web-enabled mobile devices like smartphones and tablets are outselling computers as people increasingly want to be online everywhere. Kleiner Perkins internet visionary Mary Meeker has deemed the next five years as the era of […]
Obama’s Silicon Valley “Tech Supper” – Who Sat Where? Why Was He There?
Why was he there? Who wasn’t invited and why? What did they talk about? Why was he really there?
Live Blogging Google’s ThinkMobile Event
Google has been planning its ThinkMobile event for three months. Google’s Jason Spero (former AdMob VP) is on stage first and says he’s been anticipating an “event like this” for “about four years.” He says it reflects the fact that mobile is ready. Google’s Dennis Woodside reports that Google has seen a “400 percent increase […]
How Much Will Google Pay for Twitter?
There are three companies that we know are interested in or “hungry” for Twitter: Microsoft, Google and Facebook. In an article on bubbly valuations, the Wall Street Journal says that Twitter is again in “low-level” acquisition talks: Executives at both Facebook Inc. and Google Inc., among other companies, have held low-level talks with those at […]
Video, Local & Other Vertical Search
Video, local, and other search verticals focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX West – March 11-13, 2013 – San Jose, CA Slides & Speaker Audio: Being National, Going Local Large national retailers and […]
Social Media Marketing
Social media marketing focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Social Media Marketing – December 5-6, 2012 – Las Vegas, NV Slides & Speaker Audio: Blow Me Away Blogging For many, a blog is […]
Green Billionaires: Larry, Sergey And Google Investor John Doerr
Yes, billionaires do have a lot of “green” but they can also be green and push green causes, technologies and issues. Because it’s Earth Day and because lists and slideshows of rich people drive page views Forbes has put together what it deems the world’s greenest billionaires. Investor Vinod Khosla is ranked first. Larry Page […]
SearchBiz: Google’s Balancing Act, Mr. Schmidt Goes To Washington (?), Yahoo’s Next CEO, Autonomy Jumps The Highway, Black Friday Mixed & The Gift Of Smut-Free Free Internet Access
There’s lots of news today and from over the US holiday weekend. Much of it concerns Yahoo and Google, as it often does in this column. The big buzz generated over the weekend was from the UK’s Times Online report that there was a tentative deal reached between Yahoo and Microsoft to buy the former’s […]