SearchCap: The Day In Search, March 29, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Traffic Estimates Return To Google Maps
About a year ago, Google dropped traffic estimates from Google Maps driving directions and now they are back in the form of “current traffic conditions.” To see the traffic conditions, go to Google Maps and type directions from point A to point B. Google will show you the “current traffic conditions,” note these are not […]
- SEO Featured In National Car Rental Commercial
National Car Rental has been running a TV campaign named “Go Like A Pro” where they feature certain professionals in different industries that use their car rental service as part of their business. In February they featured an SEO named Lindsay in one of the videos. National Car Rental informed me today on Twitter that […]
- Report: Google Makes $10 Per Android User Per Year
An analysis performed by UK publication The Guardian on court documents filed in the patent litigation between Google and Oracle suggests that Google has made less on Android handsets than from the iPhone. The court documents are part of a settlement proposal filed in the case. There’s no overt discussion of revenues in the documents. […]
- Keyword Expansion Resources & Strategies For Retailers
Many retailers already own the data they need to profitably expand their paid search campaigns: it exists within their site search logs, website analytics, inventory feeds and in external consumer intents found through search queries. The challenge retailers face is how to engineer a broader keyword portfolio that widens their reach in the query space […]
- Understanding The Limits Of Attribution
While there is much discussion about attribution and its benefits, marketers seldom discuss what it can’t do. Unfortunately, this creates a perception with many marketers that attribution will solve all their multimedia problems and that their media mix problems will go away. While I believe that the evolution of attribution and media mix modeling technology […]
- The Golden Triad Of Search Marketing: How To Leverage It For Massive Success
John Doerr of KPCB calls it “SoLoMo“. Others call it by different names. I see it as the holy grail of our digital marketing future. I’m talking about Social – Local – Mobile SEO/search marketing… the exciting golden triangle of unification and synergy created by billions of people armed with mobile computing devices who are […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- No, Google Doesn’t Make Four Times More Off The iPhone Vs. Android
- Google Launches Consumer Surveys
- Pew And Nielsen Say Smartphones Now 50 Percent, When Will ComScore Join The Club?
- Facebook Timeline Transition Occurs This Weekend: 6 Tips For Brands Who Haven’t Upgraded Yet
- It’s A “Post PC” World: Smartphones, Tablets Outpace Traditional PC Growth
- Responsive Web Design Isn’t Meant To Replace Mobile Web Sites
Search News From Around The Web:
Business Issues
- Facebook Targeting May IPO, Wall Street Journal
- Rebellious Yahoo shareholder lashes out after company decides he isn’t good fit for board, Washington Post
- The search company’s startling transformation under CEO Larry Page, Slate Magazine
- This Chart Should Have Google Worried, Business Insider
- Zuckerberg in China: Let the Rumors Begin, New York Times
Local, Maps & Mobile
- Google Still Supporting KML Files but NOT the Use of Geo Sitemaps, Mike Blumenthal
- New 45° imagery available for 15 cities, Google LatLong
- Traffic and Transit Come to Google Maps in Malaysia, Google LatLong
Link Building
Searching
- Data on US District Courts Gives Inside View of Justice System, Wolfram|Alpha Blog
SEM Industry
- Is Live Blogging Theft & Plagiarism?, Search Engine Roundtable
SEO & SEM
- Video Optimization Checklist for Online Branding and Traffic, BruceClay.com
- 6 SEO Video Resources, Courtesy Of A Video Junkie, Search Engine People
- Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects, Search Engine Watch
- How to Build a Keyword Discovery Machine Using AdWords, Search Engine Watch
- How To Set Up Your Own SBS Keyword Analysis, PPC Hero
- SEO “Outing” Is Immoral, joehall.me
- Updates to Google Merchant Center Terms of Service, Google Commerce
Social Media
- I’m a B2B Company, Should I Be Using Pinterest?, BruceClay.com
- Tumblr Hits 20 Billion Posts, Nears 50 Million Hosted Blogs, thenextweb.com
Video, Music & Image Search
- Google Now Using ReCAPTCHA To Decode Street View Addresses, TechCrunch
- User uploads to YouTube hit one hour per second, Boing Boing
Web Analytics
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