SearchCap: The Day In Search, August 15, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 72 Percent of PPC Marketers Plan To Spend Even More In 2014 [PPCHero Study] Hanapin Marketing has released its 2013 State of Paid Search report, revealing how PPC marketers are feeling […]

on August 15, 2013 at 5:02 pm | Reading time: 6 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • 72 Percent of PPC Marketers Plan To Spend Even More In 2014 [PPCHero Study]
    Hanapin Marketing has released its 2013 State of Paid Search report, revealing how PPC marketers are feeling about paid search marketing and where they plan to spend their money in 2014. A large majority, 83 percent of respondents, said they are feeling positive about the state of paid search. However, in a year in which enhanced […]
  • How to Create & Measure Quality Content – Webcast Aug. 20
    Digital Marketing Depot presents “How to Create & Measure Quality Content Your Audience & Search Engines Will Love,” Tuesday, August 20 at 1 PM EDT. Speakers Nathan Safran of Conductor and Ryan Howard of Trident Marketing will share their expertise. Registration is free at Digital Marketing Depot.
  • Attribution: Busting The Myths
    As one of the hottest topics in marketing, attribution is often presented as a panacea for marketers’ dilemmas, allowing you to understand how different advertisements in a purchase funnel work together. The typical description first shows how conversions attributable to various channels change when going from last-click to even-distribution or U-distribution (pick your favorite open-shaped […]
  • Used To Searching For Content? Now, Content Searches For You
    When it comes to search, we are accustomed to queries that are initiated client-side and not server-side. But, Google Now and similar services are altering this long-standing trend. Search, by definition, implies user-initiated actions. How is this changed by technology such as Google Now and Google’s Knowledge Graph? First, what is Google Now? Available within the […]
  • 10 Bad Assumptions About SEM That Might Get You Fired — Part 1
    I’ve been a search engine marketer (both paid and organic) for over ten years, and in that time I have made my share of mistakes. I’m not talking about pure accidents here — most of these mistakes were caused by poor assumptions on my part which turned out to be horribly wrong. These mistakes cost […]
  • Google: We Prefer To Assess Reconsideration Requests On Links Within Webmaster Tools However…
    What do webmasters do when receiving a manual action from Google telling them they have a penalty because of paid or bad links pointing to their site? Google told us back in June that we should use Google’s “links to your site” report within Webmaster Tools to analyze bad links pointing to our sites. In fact, […]
  • Is Paid Social Media The New Paid SEO?
    Brands have a new way to pay for external or offsite SEO, a path to influence rankings. It follows the search engines’ terms of service and can lead to the type of links Google says are among the most valuable. Google spokespersons even endorse the principle behind this new paid form of SEO… well, sort of. Can Paid Offsite SEO Be Legal? Yes. Let’s […]
  • Paid, Earned & Owned. Facebook, Twitter & More. Get It All At SMX Social Media Marketing Las Vegas – See The Agenda!
    Struggling to demonstrate the value of Twitter followers? Trying to decipher Facebook’s ever-changing advertising options? Uncertain if Google+, Instagram, Pinterest or Tumblr deserve a slice of your limited time and attention? Attend SMX Social Media Marketing for a jam-packed program of cutting edge tactics and real-world case studies from the marketers pioneering the field. The […]
  • Over 19 Billion Searches In July, Google And Bing Both Up
    Earlier today, comScore released July 2013 US search market share data. The figures reflect modest growth for Google, stasis for Bing and contraction for everyone else. Google bumped up slightly from last month to 67 percent market share, while Bing hovered just below 18 percent. Yahoo lost a tenth of a point, as did both Ask […]

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Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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About the author

Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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