This day in search marketing history: January 5
Google AdWords introduces click-to-call ads, plus: IndexNow WordPress plugin, AdWords 2x budget change, search being solved and more.
Topic: Link building
After the content audit: 7 steps for improving content
A content audit is only useful if you take action on your findings. Take these post-audit steps to boost your content marketing efforts.
Link juice: Is it the new snake oil of Google SEO?
Should you reject any SEO advice mentioning "link juice"? Here's a look at the term's origins and why you shouldn't completely dismiss it.
6 link-building myths and truths
Avoid these common link-building mistakes to be successful in the long-term.
10 spooky SEO tactics to axe in 2023
Give the axe to these horrifying SEO schemes and you will have a better chance at competing in the search results.
White label link-building services: How to do it right
Use these essential tips to help you understand if white label link building is right for you and how to find the right partner.
Everything you should know about evaluating your competitor’s backlink profile
Understanding what you can learn from your competitor's backlinks and what to avoid
How to ensure influencers help your SEO campaigns
Here are the most common challenges – and solutions – to help you get the most SEO value out of working with influencers:
Link building: the least favorite part of SEO
We asked our audience: What is your least favorite part of SEO? Link building was named most often, with Google a close number two.
Toxic links and disavows: A comprehensive SEO guide
Do you need to disavow low-quality, spammy links? Discover answers to frequently asked questions about disavowing links.
How E-A-T content and link building can drive YMYL SEO success
E-A-T is an important concept for YMYL sites. In a recent webinar, Kevin Rowe shared how marketers can create and share expert-worthy content.
Drive ranking by mastering E.A.T. with content and links
Increase Expertise, Authority and Trustworthiness through masterful content-driven link building.
Drive ranking in YMYL categories by mastering E.A.T. with content and links
In this webinar, learn how to establish Expertise, Authority and Trust through masterful content-driven link building.
Create a high-impact link-building program
Learn how to evaluate sites for quality and drive your ranking.
Webinar: How to identify site quality for link building
Scale up a high-impact link-building program while lowering risk.
Building trust builds brands: SEO link-building strategies that work
Rise above the competition with creative, effective and sustainable link-building strategies.
How marketers can create linkable content to drive more site traffic
Good content is foundational for link building. At SMX Next, Michael Johnson shared how SEOs can create content people want to link to.
4 elements that help create compelling SEO content
“What’s good for humans is also good for search engines,” Alli Berry said at SMX Create.
7 best link-building services for SEO performance
Use these services to help you improve your search engine rankings.
Google on Penguin algorithm; aims to ignore spammy links but can lead to distrusting your site
Maybe it is best to avoid link building and build a site that naturally gains links?
How to drive the funnel through content marketing and link building
“It isn't so much about what you want to tell your audience, it’s what you understand they want to learn and what's going to be helpful for them.”
Link building programs get no links 1/3 of the time; Tuesday’s daily brief
Plus, new updates to social -- undo tweets and post to Insta from a browser
How to gain value from broken backlinks
A guide to reaping the benefits of broken backlinks — both yours and your competitors’.
Video: Fay Friedman on e-commerce SEO vs property management SEO
We also spoke about common issues found in many SEO audits.
Video: Alan Rabinowitz on nofollow links and affiliate links
We spoke about COVID, nofollow links, affiliate links and sites, and we even spoke a bit about widget links.
Video: Elie Orgel on using data to create pages that get links
Create content that easily gets links and ranks well in search.
Google migrates the disavow link tool to new Search Console
Google also added the ability to download the file and see new errors related to your file.
Guest Posting: How To Make People Like You (and think you’re smart!)
Guest Posting is where you write articles for other people’s websites for free. Yes, you read that right – for free. For other people. Bear with me – it is a good idea, I promise. If you are already hesitant – I fully understand that. If you run a website, you will probably have two […]
The pillars of successful link building
Create linkable assets and identify relevant opportunities to reach a wider audience.
Top 5 free backlink checkers you should be using
Backlink checkers cost a lot? Not necessarily. Check out these 5 free tools that do the job no worse than their paid alternatives.
Local SEOs most focused on link building and content development, report finds
80% of survey respondents said they were also buying (local) ads on Google.
Should Google not trust links in all guest blog posts?
Google has said again that links in guest blog posts should be nofollowed.
SEMRush drops paid guest blogging service after Google policy scrutiny
Google said selling paid links on blogs is against its webmaster guidelines and that Google can take action against those using the service.
Chapter 8: Toxins & search engine spam penalties
Anyone entering the realm of search engine optimization is likely to encounter some questionable (aka “black hat”) tactics, or Toxins, as we call them in our Periodic Table of SEO Factors. These are shortcuts, or tricks, that may have been sufficient to guarantee a high ranking back in the day when the engines’ methods were […]
Chapter 6: Link building & ranking in search engines
Here we get into the link building elements of the Periodic Table of SEO Factors. Links were the first major “off-page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis as a way to […]
Essential Guide to SEO: Master the science of SEO
This freshly updated guide walks you through the key tactics of good SEO so you can develop a solid SEO strategy to drive organic traffic to your site. Search engine optimization is essential to your website, yet there are SEO fundamentals you must know to get the website visitors you need. We’ve built this SEO […]
Video: Ann Smarty on the history of guest blogging & the future of link building
Remember when Google cracked down on guest blogging? Ann Smarty does, she ran MyBlogGuest that got hit hard by that penalty.
Video: Jim Boykin on how link building has evolved over two decades
We talked about the history of SEO, link building, content marketing, featured snippets and other Google updates.
SMX Overtime: Managing Google My Business profiles, reviews and more
Local search expert Dan Leibson offers advice on how to manage GMB profiles and why it's important to implement a meaningful review system.
What really matters in Google’s nofollow changes? SEOs ask
Who benefits, who will implement the new attributes and how much change should sites expect?