Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads launches automated bid strategy to ‘Maximize Clicks’Oct 10, 2017 by Susan Wenograd Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: 57% of smart speaker owners have bought something with their voiceSep 26, 2017 by Greg Sterling Part two of NPR Smart Audio report exposes the ‘v-commerce’ potential of virtual assistant […]
As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider how it can make their work easier and help them get better results.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to conduct an SEO content audit Sep 13, 2017 by Thomas Stern Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content […]
Below is what happened in search today, as reported on and from other places across the web.
Below is what happened in search today, as reported on and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Three ways local businesses can survive the on-demand threatJul 19, 2017 by Adam Dorfman How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google beta testing brand-new Google Search Console designJul 17, 2017 by Barry Schwartz Check out these screen shots of the new Google Search Console user interface. Google Search Console may have […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google home service ads come to the East Coast & open up to more service categoriesJul 17, 2017 by Ginny Marvin The local home services ad product is now available in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s job listings search is now open to all job search sites & developersJun 20, 2017 by Barry Schwartz Do you have job listings you want to surface higher in Google? […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-first index likely not coming until 2018 at earliestJun 13, 2017 by Matt McGee At SMX Advanced, Gary Illyes says Google will “communicate a lot” before rolling out the mobile-first […]
Using links as an off-the-page ranking factor was a great leap forward for search engines. But over time, for a variety of reasons, links have lost some of their value. Some sites are stingy about linking out. Others block links to help fight spam. And links get bought and sold, making them less trustworthy. Enter […]
If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Relevance vs. authority: Which link has more value? (Part 2)May 11, 2017 by Andrew Dennis In part two of his three-part series on authority versus relevance in link building, columnist Andrew […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: Top-ranking page in Google ranks for a thousand other queries, tooMay 9, 2017 by Barry Schwartz Should you optimize a single page for one keyword phrase? This study might say […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic contentApr 25, 2017 by Danny Sullivan Google hopes to improve by better surfacing authoritative content and enlisting feedback about […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 hot trends in advanced analytics Apr 11, 2017 by Digital Marketing Depot Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New study confirms Google doesn’t use Chrome browser data to discover new URLsMar 15, 2017 by Barry Schwartz GoogleBot did not visit a test page that Chrome accessed days before. Here’s […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After rare Google confirmation of on-site penalty, Natural News is back in Google’s indexFeb 28, 2017 by Barry Schwartz HealthNews.com confirms being reincluded in the Google index after being deindexed last […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google’s green outlined ‘Ad’ label replacing solid green versionFeb 22, 2017 by Ginny Marvin The new label for search text ads is now rolling out globally. Updated Google My Business […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google brings back emojis in the search results snippets for relevant queriesFeb 17, 2017 by Barry Schwartz Google has brought back displaying emojis in the search results when the query thinks […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No more free ride: Wall Street Journal pulls content out of Google’s “First Click Free” programFeb 16, 2017 by Danny Sullivan WSJ move might cause other publishers to remove content from […]
Did Google update their Penguin algorithm? Did Google block private blog network links? Something happened. We bring you our theories.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business revamps photo management for Google Maps listingsJan 25, 2017 by Barry Schwartz Google aims to make it easier for business owners to manage their photos within Google My […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A year in review: Search Engine Land’s top 10 columns of 2016Dec 30, 2016 by Jessica Thompson Which topics drew the most attention within the search industry this year? From infographics […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz beefs up Moz Local with new features, distribution and automationNov 17, 2016 by Greg Sterling With new activity alerts, GMB sync and reputation management, the expanded Moz Local is intended […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 9 hard truths about linksNov 8, 2016 by Julie Joyce Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this discipline. Where […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t miss MarTech Europe next week. Hope to see you there! Oct 24, 2016 by Scott Brinker I’m sure you’ve seen that MarTech Europe is next week, 1-2 November, in London. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience Oct 11, 2016 by Glenn Gabe In the second installment of his two-part […]
Google's manual action team has access to look at a page's link labels and may use that to dig deeper into the site's activities.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s new and cool at Google from SMX East 2016Sep 30, 2016 by Mark Traphagen At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s […]
Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to roll out cross-device retargetingSep 26, 2016 by Ginny Marvin Cross-device remarketing for signed-in users will roll out over the next few months. Case study: JavaScript blocking Google’s view of […]
SMX East workshop on Monday takes a deep dive into all things local search.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What is Google Data Studio and how can you use it?Sep 19, 2016 by Sherry Bonelli Currently in beta, Google Data Studio allows you to create branded reports with data visualizations […]
Don't be surprised if a new wave of unnatural link penalties are sent out via the Google Search Console for widget links.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing search app for iOS & Android gets new music, video & map featuresAug 26, 2016 by Amy Gesenhues Bing’s making it easier to find song titles, as well as add […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimizing your internal link structureAug 24, 2016 by Dave Davies SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds new state-by-state voting guide for “how to vote” searchesAug 16, 2016 by Amy Gesenhues Google’s latest search feature for voters includes a “2016 Election: How to Vote” box with […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: New AdWords interface rolling out to more usersAug 10, 2016 by Greg Finn Google has confirmed the rollout of the new user interface to more AdWords users. SEO and the […]