4 common pitfalls to avoid when working with freelance writers [Video]
Prioritizing relationships with writers empowers them to create better content and puts processes in place for long-term content marketing success.
Topic: Mel Carson
How to source and vet content writers [Video]
Get a head start on your content marketing campaigns by knowing where to look and what to look out for when hiring content writers.
Replay: How to find (and foster) relationships with content writers
Content writers and agency owners share what brands must do to empower the people responsible for helping them rank and attract traffic.
Live with Search Engine Land
Live with Search Engine Land is a series of live discussions, presentations, tutorials and less formal meetups led by the editorial team at Search Engine Land. No matter the format, we want everyone to stay sharp and up-to-date on tactics and best practices. These weekly meetups are about giving great marketers a platform to inform, […]
Video: Mel Carson on the early days of the search industry
Mel is one of the nicest and most caring people in the search industry - you should all get to know him.
SearchCap: The Day In Search, August 29, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Foursquare Now: Update Intros Location-Aware Alerts Call it “Foursquare Now.” Today the company announced that it would begin rolling out a new push recommendations feature, initially to Android users and later […]
2013 Search Awards Comes To The US With Nominations Open Through July 19
The 2013 US Search Awards are now accepting nominations from organizations, agencies and individuals for search campaigns conducted in the US. The awards include 22 different categories, along with a Grand Prix prize which will be awarded to the best entry among the 22 categories. The deadline for entries is July 19, with the shortlist […]
SearchCap: The Day In Search, December 19, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Vs. Google Maps: Reality Check Time Google Maps new app is terrific app — although initiating navigation isn’t as intuitive as it might be. But I’ve found that Apple Maps […]
SearchCap: The Day In Search, September 10, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Removed The Pirate Bay From Instant Search TorrentFreak reports Google has removed The Pirate Bay from showing up in Google’s search suggestions within Google Instant Search. Google Instant Search will […]
SearchCap: The Day In Search, July 12, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Google Marketplace? New Google Shopping Is One Indicator Imagine if Mall of America had unlimited space and let all merchants setup shop for free. Now imagine if Mall of America […]
Microsoft Makes Job Cuts; Advertising Hit But Details Sparse
Microsoft has undertaken what’s being called “a round of layoffs,” including eliminating the position of long-time digital marketing evangelist Mel Carson, who worked for Microsoft Advertising in the US and helped start adCenter in the UK. The software giant confirmed the layoffs but won’t say how many people or what departments were involved. A Microsoft […]
SearchCap: The Day In Search, July 11, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google, Bing Hit All-Time Highs In June Search Market Share [comScore] Google and Bing have reached all-time high levels, while Yahoo reached an all-time low in the latest comScore search market […]
SearchCap: The Day In Search, September 4, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Forcing Some Searchers Into 20 Search Results For some searchers, Google seems to be forcing them into 20 or more search results on a page. By default, Google shows searchers […]
The Big List Of Search Engines & Their Employees On Twitter
Yesterday, Google joined Twitter with a company account. We twittered a few search engine-related addresses as part of our post about that, but we wanted to do one that was a little more organized. So welcome to our big search engine Twitter list! The list isn’t complete, nor will it ever be. But that’s how […]
SearchCap: The Day In Search, October 22, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, June 9, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Funny Microsoft Live Search TV Ads That Should Be Aired
Two weeks ago, I attended a Microsoft event in London to talk about its progress in search. One of the highlights were these fake, hokey TV ads they showed us in between breaks. I loved them. They’re especially funny if you know Britain, but anyone should get a chuckle out of them. Videos are below, […]
SearchCap: The Day In Search, April 7, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SES London Day Two Recap
Day two of SES London is now complete. Here is the coverage of the conference that I found through my daily travels of the world wide search web.
SearchCap: The Day In Search, February 12, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SEO & SEM Outside The U.S.—Tips & Advice
As many SEO/SEM professionals already know, marketing to people outside of the United States presents many challenges. Search usability is quite different due to language nuances, variations in color psychology, and allocation of screen real estate, among other things. Where are the best places for a search engine optimizer or a Web developer to place […]