SearchCap: The Day In Search, August 29, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Foursquare Now: Update Intros Location-Aware Alerts
  Call it “Foursquare Now.” Today the company announced that it would begin rolling out a new push recommendations feature, initially to Android users and later to iOS. Based on the billions of check-ins, likes and other social data Foursquare has accumulated, the updated app will proactively send alerts about places and venues, without any […]
• Doing Google PLAs? 4 Must-Know Facts
  Despite their growing importance as a marketing channel for retailers, Google’s Product Listing Ads (PLAs) are fairly opaque compared to traditional paid search ads. Key metrics such as average position and impression share are not available via Google’s interface, and thus there is little information out there on the ways in which bids, impressions, ad […]
• Google Maps Launches Ground Truth Initiative In Russia & Hong Kong
  Google Maps announced new updates to their Russia and Hong Kong maps today, launching a “Ground Truth” initiative to build more thorough maps for Hong Kong and a number of Russian cities, including Moscow, St. Petersburg, Novosibirsk and Yekaterinburg. According to Google’s announcement: Ground Truth enables us to update a country’s map at a faster […]
• Participate in Our Audience Survey & Enter To Win A Ticket To SMX East
  We’ve got a special request of our Search Engine Land readers. Please take our 2-minute audience survey! If helping us keep the lights on isn’t enough of an incentive, we’ll include a chance to win a ticket to Search Engine Land’s – SMX East in New York City, October 1-3. With over 50 tactic-packed sessions […]
• Google’s Mobile Search Revenue To Top 30 Percent, Desktop To Fall To 43 Percent By 2015 [Forecast]
  In its latest look at mobile ad revenues, eMarketer estimates Google is generating nearly one-fifth of its US advertising revenues from mobile search, coming in at 19.1%. In yet another indication of how fast the mobile ad market is growing, only two years ago mobile made up just 4.8 percent of Google’s US ad revenues. […]
• 6 SEO Challenges Every Business Owner & Marketer Must Contend With In 2014
  There isn’t much left of this year. Companies that haven’t started planning their marketing strategy and budgeting for 2014 must begin soon. When it comes to online marketing, most businesses rely excessively upon Web analytics to decide what was (or wasn’t) effective. What they find affects future decisions about where to invest time and money. […]
• Your Small Web Site Not Ranking Well In Google? Matt Cutts Wants To Know About It.
  Google’s head of search spam, Matt Cutts, asked last night via Twitter for webmasters and SEOs to fill out a survey on the topic of small sites and Google rankings. Matt Cutts asked “if there’s a small website that you think should be doing better in Google, tell us more here. The form makes it […]
• 3 Paid Search Strategies For Maximizing Brand Equity In Retail
  Paid search continues to be a highly effective channel for retailers, driving traffic and a profitable return on investment (ROI). In fact, retail advertisers invest more in paid search than almost any other industry. For the most part, search represents an integrated step in the purchase cycle for consumers with selection, price-transparency and convenience as […]
• Live @ SMX East: Google Enhanced Campaigns – What We’ve Learned So Far
  Earlier this year, Google announced Enhanced Campaigns, a significant update to AdWords, designed to simplify campaign management across multiple devices and to increase adoption rates of mobile advertising among small and medium sized businesses. And by the way, the new program was mandatory – all advertisers would be forced to change over to Enhanced Campaigns […]
• SMX Social Media Marketing Agenda Posted – Register With Super Early Bird Rates!
  Attend Search Engine Land’s SMX Social Media Marketing conference for two days of tactic-rich sessions on paid, earned, and owned social media. View the agenda here. All Access, Workshop, and Boot Camp passes currently available at our lowest Super Early Bird rates. Register now and save up to $300!

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Updates Policies On How User Data Is Used In Advertising
• New Version Of Yahoo iPhone Flickr App Includes Picture-Perfect Editing Tools For Free
• Foursquare Putting More Emphasis On Push Alerts
• AdSense Adds New Text Ad Fonts
• Foursquare’s Crowley: No Plans For Google Glass App Until “Real People” Wearing Them
• Twitter Lead Gen Cards Get New Features & A Full Release To All Advertisers
• 4 Must-Know Facts On Product Listing Ad Mechanics
• Return On Spam: Scam Facebook Posts Are Making Sites $200 Million A Year
• Chinese Handset Maker Steals Hugo Barra From Google
• 10 Holiday Gift Guide Ideas For Email
• QR Codes Work (When Done Well)
• New York Fashion Week Comes To Pinterest With Boards From More Than 100 Industry Insiders
• White Papers & Sponsored Email Are Top B2B Content Marketing Lead-Gen Tactics [Study]
• Forecast: Mobile To Be 48 Percent Of Display Revenue By 2017

Search News From Around The Web:

Local & Maps

• Local Carousel Photos Can’t Be Changed | Google Plus Bug, RankHammer

Link Building

• Part 2: John Mueller and Jim talk Disavows – The lost transcripts., internetmarketingninjas.com
• Google Moving The Goal Posts With Reconsiderations, David Naylor
• How to find ALL THE LINKS to that cool thing you made, distilled
• Links, Camera, Action: Get More Quality Links from Your Video Content, stateofsearch.com
• Want to do more with link building? Mel Carson explains more.., Majestic SEO Blog
• Why Link Earning is the Way of the Future, SEO.com

SEO

• SEO is About Beating Other Web Sites, Infolific
• 58 Resources to Help You Learn and Master SEO, KISS Metrics
• Basic SEO Rules Everyone Forgot, SEO Theory
• Correlation, Causation & Coincidence in SEO, Search Engine Watch
• Google Structured Data Report Bug Resolved, Search Engine Roundtable
• Is Your SEO Ready for Q4?, Internet Retailer
• Overcoming the overwhelm monster, SEO Copywriting
• Structured Data and Schema Markup for “Dummies” (and by “Dummies” I Mean “SEO Savvy Readers”), SEER Interactive
• The Web Developer’s SEO Cheat Sheet 2.0, Moz

SEM / Paid Search

• 4 Easy Ways to Watch Your Account Without Going Crazy, PPC Hero
• Dynamic Search Ads – Best Practice, Tips & Advice, periscopix.co.uk
• Mastering PPC: Advanced Bidding, SEER Interactive

Search Marketing

• 8 Easy Ways to Leverage SEO Data & Improve PPC Results, PPC Hero
• Google Adwords is a Bad Parent, Beyond the Paid