Meta’s ad revenue jump 24% in Q4, exceeding expectations
Meta's ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.
Topic: Metaverse
How generative AI will change SEO as a profession
AI isn't coming for our jobs just yet, but the industry is changing. Here's what generative AI means for the future of SEO.
The future of loyalty: Metaverse, AI and post-pandemic challenges
Discover the source of your customers' loyalty and learn how to attain it.
Meta will debut its generative AI this year
Meta announced in February that it would establish a new organization to develop generative AI, but this is the first time it has indicated a timeline for commercialization.
Brands’ guide to effective mobile game advertising
Brands can leverage the convenience, availability, and popularity of mobile games to reach millions of people on their devices.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
Delivering rich and personalized customer experiences within the media ecosystem
Unravel complexity to unleash and deliver personalized experiences.
Meta introducing new monetization tools for creators on Facebook and Instagram
Competing for creators' attention, Meta is rolling out additional tools and updates allowing for further monetization on its platforms.
So you think you’re a martech genius?
Take our quick 10-question quiz to find out!
Meta or meh? Facebook’s new rebrand; Friday’s daily brief
Plus, the secret to managing people is less management and more peopling
Facebook is now Meta: Tech giant announces rebrand
The new name begs the question if the metaverse will become a new frontier for advertising (especially as the Oculus has been testing ads in VR).
New retail integrations from Microsoft and Google in time for the holidays; Friday’s daily brief
Plus, Facebook updates measurement and reporting products
Lively New Virtual World From Google
In a way, it’s very un-Google. The new Lively 3D “virtual world” that launched today is perhaps another run at social networking after the mixed experience of Orkut (popular in Brazil and India, among a few other places). Apparently aimed at teens and even tweens cutting their virtual teeth on sites like Webkinz and Club […]
SearchCap: The Day In Search, April 11, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Earth And 3D Warehouse Opened Up To ‘Game Developers’
On the cusp of the Virtual World Conference, starting today in California, a company called Multiverse Nework has announced a partnership with Google that opens up Google’s 3D Warehouse — terrain and metadata from Google Earth — to third party use. According to CNet, Multiverse Nework offers a platform for game developers. However, the implications […]
Microsoft Virtual Earth Expands 3-D Coverage To Include New York
When Microsoft debuted Live Search Maps/Virtual Earth in 3-D last November there were many “oohs” and “aahs” but there was also the question: “Where’s New York?” It was not among the original 3-D cities that the Virtual Earth team rolled out. Now that omission has been rectified with the launch this morning of New York […]
Vutool: Virtual Map Of Streets Being Developed?
TechCrunch has a provocative post about a “stealth startup” called Vutool. According to the post, the company was/is seeking to create a 3-D street-level view of the entire country by having people take multiple images from cars. The post suggests that the company failed to get series A funding and was acquired by Google.
Google To Build Second Life Metaverse On Google Earth In China?
Over the past week, there were many rumors that Google is pondering building out a Second Life like application. Michael Eisenberg’s Google Earth as a Virtual World kicked it off, stating, that heard a rumor “through the PhD grapevine” that Google is working on such an application. Techcrunch quickly picked up on this rumor, summarizing […]