Step-by-step SEO marketing plan template
Follow this step-by-step SEO marketing plan template to get higher Google rankings and more organic search traffic.
Topic: Microsoft Word
Killer YouTube video description template
Free YouTube description template to help increase your YouTube video views and drive traffic back to your site.
Fill-in-the-blanks PR plan template
Free step-by-step PR plan template to help you land media coverage. No email sign-up required.
On-page SEO template
A free, downloadable on-page SEO template (no email or sign up required).
11 awesome ChatGPT alternatives to try + 17 runner ups
Plenty of ChatGPT alternatives exist and offer their own strengths. Check out which ones might be a great fit for your needs.
SEO strategy template
Free SEO strategy template to help you create a long-term approach for increasing search engine traffic to your site.
Social media strategy template
A free, step-by-step social media strategy template to help you drive true business results from social media. (Not just likes and follows.)
How to build an E-E-A-T checker with Claude Code
Build an AI-powered E-E-A-T auditor that crawls websites, applies Google's quality guidance and generates polished reports in minutes.
SEO proposal template
Free SEO proposal template to help you pitch and win more clients. Includes an outline of services and sample contract.
Video script template
Create great videos that hold viewers’ attention with this video script template. Fully customizable.
How to troubleshoot automated bidding in Google Ads
Poor data, conversion tracking, and campaign settings can derail automated bidding. Learn what to check and when manual bidding can help.
How AI is merging paid and organic visibility
The line between paid and organic is fading as Gemini shapes campaigns, search experiences, and brand visibility across Google's ecosystem.
The funnel query pathway: A framework for measuring AI visibility
Traditional SEO metrics break in AI environments. Here’s a new model for tracking visibility across search, assistants, and agents.
What 2 million LLM sessions reveal about AI discovery
From finance to SaaS, different LLMs win different jobs, which is why a single-platform AI strategy won’t work in 2026.
Why OpenAI paused ChatGPT ads to fight Google’s Gemini
OpenAI bets its future on a distraction-free experience, sacrificing ad revenue to stop Google’s ecosystem from winning the AI crown.
20+ ChatGPT alternatives for SEO and content teams
Explore top ChatGPT alternatives for AI writing, coding, and productivity. Compare features, pricing, and use cases in this expert-curated 2025 guide.
19 advanced Google search operators you need to know (and some we’ve said goodbye to)
Gain powerful insights to inform your marketing efforts. Use the following advanced Google search operators and commands to your advantage.
The ultimate guide to HTTP headers for SEO
Learn what HTTP headers are, how they influence website performance and security and best practices for optimization.
Microsoft launches Copilot Pro for $20 per month per user
Copilot Pro gives you the latest features and best models that Microsoft AI has to offer.
What is content readability and how to make your content easier to read
Content that doesn’t get read is useless. Learn how to create content your audience will read – and not just skim.
Bing Chat gains image answers with knowledge cards and optimized answers
These optimized answers go across shopping, weather, finance, jobs, autos, and recipes.
Bing Chat available to more users, gains more visual answers, chat history and third-party developer capabilities
Over half a billion chats were conducted on Bing Chat since it launched, 3-months ago.
How to successfully scale your content marketing and grow traffic
Scaling content marketing involves having the right strategy, team and workflows in place. Here's a three-step guide on how to do just that.
AI content: Is it helpful or spam?
AI-generated content has its place in SEO. Whether it's helpful or spam depends on how, where and why you're using it.
A guide to LinkedIn content marketing
Looking to reach and nurture your audience on LinkedIn? Here's a seven-step process for building your LinkedIn content strategy.
What is Google’s Looker Studio and how you can use it
Looker Studio lets you create branded data visualization reports and dashboards. Here's everything you need to know to get started.
Indexing and keyword ranking techniques revisited: 20 years later
Learn how keyword-based ranking techniques have evolved – from the 'little old ladies' to the vector space model, to today.
Marsbot is Foursquare for AirPods
Its augmented reality for your ears.
Cortana Expands The Boundaries Of Search, But Will It Eventually Eat It Too?
Cortana, the personal digital assistant, has become a key part of Microsoft's competitive strategy.
Bing Insights Integrated Into Microsoft Office Word Online
Office Word Online adds Bing Insights to your document creation process.
Google Authorship Beyond Webpages
In last month’s post about authorship, I shared that Google has been experimenting with inferring authorship for PDF documents in addition to webpages. This piqued my curiosity to see if any other indexable filetypes could also have inferred authorship. Microsoft Office Files PowerPoint files appear to infer authorship similar to PDFs and webpages, looking for […]
Google’s Matt Cutts On Common Disavow Link Tool Mistakes
Google’s head of search spam, Matt Cutts, posted a new video discussing some of the more common mistakes when using the disavow tool. Below are the six most common mistakes. Note the first one is by far the most common mistake of them all. (1) The file you upload should be a regular text file […]
SearchCap: The Day In Search, October 12, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ Search Goes Real Time & Gains Hashtag Support Google has announced that its still relatively new Google+ Search feature now will update its results in real time plus has new […]
Google Spell Checking Within Search Box?
It appears that Google is testing showing a red squiggly line in the Google search box as you type, if they feel the spelling of your query is wrong. You know, the red line you see when you have a spelling mistake when using Microsoft Word or other word processors. At first, I thought it […]
Bing Has A New Look, Now Hosts Deep Content In Search Results
While Bing is throwing a star-studded party to announce changes to its entertainment-based search results, there are several other changes that deserve a close look, not the least of which is the amount of deep content — including full articles with thousands of words — that Bing is now hosting in its search results. More […]
After The Hack, Should I Still Trust Google & The Cloud With My Data?
Over the past year, I’ve moved more and more of my data over to the cloud — in particular, to being stored with Google. I’m rethinking that, in the wake of Google’s statement that it was the target of a sophisticated hacking attack. Further, I’m wondering if this entire episode — GoogleHack, for want of […]
Google’s Working On New File System
We often don’t think about the core file system and servers that power Google’s properties, from Search and Gmail to YouTube and Wave, but Google does. The Register reports that after ten years with the original Google File System, GFS for short, Google is working on a version two to replace it. The Google File […]
Microsoft Fights Google Apps With Free, Web-based Office
Watching Google and Microsoft lately has been like watching a tennis match: Each company seems to be taking turns hitting back at the other with new announcements, new products, and so forth. The latest volley isn’t strictly search-related, but it’s very notable: Microsoft announced “lightweight” versions of its Office products that will be free and […]
Getting Multivariate Landing Page Testing Straight!
These days, you can’t go anywhere without hearing about multivariate testing so I thought I’d walk through a landing page test. Along the way, I’ll provide testing pointers and leave you with several testing considerations. I’ll highlight the importance of multivariate testing and show it can yield significant improvements in pay per click (PPC) accounts. […]
A New Addition For Your SEO Toolkit: Acrobat Pro 9
Adobe recently announced their final release of the Acrobat Pro 9 software line, touting new video capabilities that are meant to provide a wider range of interactive publishing capabilities, along with improved engagement methods for end users. What’s unmentioned in Adobe’s press releases on the Acrobat 9 series is that there are some special benefits […]