Leading local SEO predictions: Reserve with Google will grow, real-time local inventory gets real
GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored.
Topic: Moz
SearchCap: Google Search Console report change, Google Shopping expands & SinglePlatform with Moz
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Do men and women value online reviews differently? Dec 14, 2018 by Jamie Pitman New research suggests there is an opportunity for businesses to get ahead of their competitors by generating […]
SinglePlatform and Moz partner for restaurant SEO and content distribution
Each company will enable the other's customers improve visibility and local discovery in search.
SearchCap: Google Lens for iOS, Facebook search ads & eCommerce SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook starts testing ads in search resultsDec 11, 2018 by Amy Gesenhues The test inventory will be available in Facebook and Marketplace search results. Google Lens goes live for search on […]
SearchCap: Delisted from Google, Cyber Monday paid search & JavaScript SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook confirms searches performed off the platform do not influence Facebook search resultsNov 30, 2018 by Amy Gesenhues The company issued an explainer on how Facebook search works. The importance of […]
SearchCap: Local SEO report, Google Maps spam report & following Googlebot
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Did you know you can report Google Maps-related spam calls and other violations to Google?Nov 28, 2018 by Barry Schwartz Google local has its share of spam and manipulation issues. There’s […]
Moz ‘State of Local’ report shows confusion, fragmentation in local SEO efforts
90 percent of respondents believe Google’s focus on proximity "frequently or sometimes" harms search results quality.
SearchCap: Google Assistant via Siri, Google video & images & paid search trends
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 ways to boost organic video resultsNov 21, 2018 by Joe Goers The importance of video marketing continues to grow and video SEO is an effective way to differentiate your brand […]
SearchCap: Google home page, hotel redesign and Bing intelligent search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches new design for hotel search resultsOct 29, 2018 by Barry Schwartz After months of testing, Google has released a new design for the hotel search results. Google.com mobile home […]
SearchCap: Moz with STAT & marketing automation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Open Marketing Cloud: Mautic’s flexible, budget-friendly marketing automation platformOct 10, 2018 by Digital Marketing Depot Are you unhappy with your experience or results using one of the legacy marketing automation […]
Moz acquires STAT Search Analytics
Seattle-based Moz has acquired Vancouver, Canada-based STAT Search Analytics for an undisclosed sum. The acquisition is the most recent in a year that has seen a number of boutique firms sell to larger search marketing industry players. Why marketers should care Moz has been a leader in the SEO tools space for nearly a decade, […]
SearchCap: Reports change in GSC, wasting SEO budgets, bid management & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Planning and creating the perfect landing page Aug 29, 2018 by Digital Marketing Depot Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any […]
SearchCap: Google’s latest algorithm update, local SEO myths & the Mary G. Ross doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google extends added character benefits of Responsive Search Ads to text adsAug 9, 2018 by Ginny Marvin The new text ad format will continue to roll out this fall. In the […]
Google’s Aug. 1 core algorithm update: Who did it impact, and how much?
A week after the big Google algorithm update, nicknamed the Medic Update, here is everything we know about it, including official information from Google and non-official insights from across the industry.
SearchCap: SMX Advanced session recap, audience targeting, Google pics & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to create the perfect ad with audience targeting Jun 29, 2018 by Christi Olson Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson […]
SearchCap: Google Trends, Yelp antitrust & Google lawsuits
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google steps up efforts to fight scams and fraud directed at SMBsMay 23, 2018 by Greg Sterling The company is filing new lawsuits, has developed tools and a stronger education program. […]
SearchCap: Google’s new local search world, Abraham Ortelius Google doodle & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to survive Google’s new local search world May 21, 2018 by Wesley Young Google has made some significant changes in the area of local search. Contributor Wesley Young gives an […]
SearchCap: Google SEO patents & Search Engine Land Awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google patent on related entities and what it means for SEO Apr 5, 2018 by Dave Davies Contributor Dave Davies pulls key points from a newly awarded Google patent on related […]
SearchCap: Google expands featured snippets, voice search ranking study & Rand Fishkin moves on
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Multifaceted featured snippets begin rolling out in Google search resultsFeb 28, 2018 by Michelle Robbins Google updates the search results features with an expanded featured snippet targeting broad, nuanced queries Study: […]
Rand Fishkin leaves Moz, announces a new start-up
After 17 years of working at the company he co-founded, Fishkin is starting a new company around influencer and audience intelligence.
SearchCap: Smart devices, SEO in 2018 & ad targeting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Smart speaker sales grew 103% last yearJan 11, 2018 by Greg Sterling The virtual assistant devices became the fastest selling consumer technology last year, dramatically outpacing wearables and VR. Advanced Ad […]
SearchCap: Top Google searches, more data in Search Console & Google Assistant expands
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hurricane Irma was the No. 1 top trending Google search in the US & globally for 2017Dec 13, 2017 by Amy Gesenhues Google has released its top trending searches of the […]
SearchCap: Google mobile first index, fact checking partnership & Landy Awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tips to troubleshoot your technical SEOOct 26, 2017 by Patrick Stox Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve […]
SearchCap: Google Shopping ad updates, SEO ranking factors & nofollow links
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 ways to sell more this holiday season with Google’s updates to shopping ads Oct 25, 2017 by Frederick Vallaeys Contributor Frederick Vallaeys shares techniques to get the most out of […]
SearchCap: Bing Ads max clicks, link building & Doodles
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads launches automated bid strategy to ‘Maximize Clicks’Oct 10, 2017 by Susan Wenograd Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible […]
SearchCap: Google short videos, AdWords scripts & IoT for local search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Submit your SEO questions to Google for upcoming short Q&A videosOct 9, 2017 by Barry Schwartz Google hasn’t produced short-form SEO video answers for three years, but now they’re looking to […]
SearchCap: Updates to AdWords daily budgets, Bing’s Dynamic Search Ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google announces AdWords daily budgets can overspend by 2x, automaticallyOct 5, 2017 by Ginny Marvin While advertisers won’t be on the hook for overages, the real question is why are daily […]
SearchCap: Smart speaker stats, link building AI & Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: 57% of smart speaker owners have bought something with their voiceSep 26, 2017 by Greg Sterling Part two of NPR Smart Audio report exposes the ‘v-commerce’ potential of virtual assistant […]
How to use AI for link building and improve your search rankings
As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider how it can make their work easier and help them get better results.
SearchCap: Yelp hits Google again, link building & SMX East preview
Below is what happened in search today, as reported on and from other places across the web.
SearchCap: Google iOS app trends, difficult clients & content SEO
Below is what happened in search today, as reported on and from other places across the web.
Locadium: a new ‘point solution’ to monitor GMB listings changes
Tool from LocalSEOGuide tracks changes to local listings on Google.
SearchCap: Sundar Pichai promotion, content hoarding & Quora’s ad platform
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google CEO Sundar Pichai joins Alphabet boardJul 24, 2017 by Greg Sterling During his tenure, Google’s stock has increased from roughly $650 to $995. Got amazing content but no leads? 5 […]
SearchCap: Google Search Console beta, Amazon Echo Show & link building mistakes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google beta testing brand-new Google Search Console designJul 17, 2017 by Barry Schwartz Check out these screen shots of the new Google Search Console user interface. Google Search Console may have […]
SearchCap: Google local messaging & booking, business insights & crawl spikes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google begins rolling out messaging feature within Google My BusinessJul 12, 2017 by Barry Schwartz You can now message with your customers directly via your Google local panel in mobile search. […]
Rand Fishkin to step away from day-to-day operations at Moz
Moz's founder is moving into an advisory role at the company early next year.
‘SEO: The Movie’ aims to trace the rise of internet marketing
Documentary features stories from the early days of SEO, as told by some of the industry's well-known pioneers.
SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-first index likely not coming until 2018 at earliestJun 13, 2017 by Matt McGee At SMX Advanced, Gary Illyes says Google will “communicate a lot” before rolling out the mobile-first […]
SearchCap: Google featured snippets, Yext app directory & more SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yext launches app directory with 26 partners for two-way data exchangeJun 13, 2017 by Greg Sterling Data integrations span a range of categories and partners. Google won’t add featured snippets analytics […]
SearchCap: Google AdWords AMP, in-market audiences & Google black test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google will automatically convert display ads to AMP, test AMP landing pages for SearchMay 23, 2017 by Ginny Marvin Company says AMP ads can load up to 5 seconds faster than […]