Topic: NBC

SEO

Yahoo Layoffs On Dec. 10 & At $11 Yahoo Now Significantly Undervalued?

AllThingsD reports that Yahoo’s previously announced 10 percent reduction in force (layoffs) is set to begin on December 10. However, the post also says that chief Yahoo, CEO Jerry Yang, is not considering leaving his post for now. (NOTE: See update, Jerry Yang Stepping Down As CEO; Resuming Chief Yahoo Role). Yahoo stock is hovering […]

Google’s Gradual Embrace Of Conventional Marketing

The Wall Street Journal (WSJ) covers Google’s slow, ambivalent move toward traditional marketing. During its first 10 years, the company grew almost entirely on user word of mouth and PR-driven news coverage. That has helped create a culture that is somewhat biased against traditional advertising. Yet we’ve seen more traditional ad buys from Google in […]

3,000+ Hours Of Olympic Video: Can Search Engine Users Find It?

During the 2008 Beijing Olympics, NBCOlympics.com is streaming 2,200 hours of exclusive live Olympic video, as well as over 3,000 hours of replays. This content is housed exclusively on the NBC site. Users can search NBCOlympics.com to watch their favorite highlights or catch something they may have missed. But can hungry Olympic video fans find […]

Searching For Olympics News And Video

The Olympics are now officially under way. One of the unofficial competitions is among the search engines and companion sites to offer scores, updates and coverage of the games. Below is a roundup of where you can keep track of the medal count and watch your favorite action online.

Human Hardware: The Subconscious Side of Search

In the last column, we explored some studies that indicate that conscious will might not be the cause of our actions, but instead might be just one of the effects of a motivator still undefined. Conscious will could simply be a feedback mechanism that helps us keep track of our actions and hides the degree […]

SEO

Topix To Power Community For Local NBC Affiliates

Community and local news site Topix struck an agreement to power discussion forums for NBC Universal’s 10 local owned and operated station web sites. Topix already does this for selected newspapers and Gannett TV sites and claims 100 media partners for its local news and/or community features.

AdWords + Video: Video Ads Come To Google Search Results

We’ve been expecting them — now they’ve arrived: video ads on Google. Google Tests Video Ads on Search Results Pages from the New York Times has confirmation from Google that they are out there, though I haven’t seen anyone reporting them live and in the wild yet. It really shouldn’t be that much of a […]

SEO

Vertical Search Provider Healthline Beefs Up Content, Features

Health is one of the “strategic consumer verticals” that Microsoft has identified and is an important consumer and advertiser category for all the big search engines and portals (Google is soon to launch Health after delays). There’s also Steve Case’s much-hyped Revolution Health. (WebMD is the category leader according to comScore.) However, one of the […]

SEO

Search Year 2007: Search News, In Review

Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]

Microsoft To Be Exclusive Ad Provider To CNBC.com

Microsoft announced today that it would become the exclusive third party provider of contextual and display advertising on CNBC.com, which reportedly has 2.6 million monthly uniques. While NBC and Microsoft already have a relationship, this deal is indicative of a bigger push by Microsoft for third party ad syndication. Microsoft’s biggest ad distribution partner currently […]

Google To Acquire Sprint? Don’t Bet On It

A TMCnet blog repeats a rumor that Google might buy US wireless carrier Sprint. This is based in part of Google’s aggressive push into mobile with Android, its willingness to bid on wireless spectrum licenses, and its efforts to gain access to unused parts of the television spectrum, so-called “white space.” It’s also based on […]

Truveo Launches Big International Expansion

After relaunching this August as a video search engine and consumer destination, AOL’s Truveo is aggressively expanding on a global basis. By the end of the year, Truveo intends to be in 15 countries, including Russia and Turkey. Starting today it will be available outside the U.S. in France, Germany, India, Japan, Korea, Spain, Taiwan, […]

Hotly Debated Video Destination Hulu Launches In Private Beta

TechCrunch and Techmeme offer lots of discussion and long posts about the NBC Universal and News Corporation joint video venture and challenge to YouTube: Hulu. The site is not yet open to the public but many of the videos it will be streaming can be seen today on distribution partner AOL. There are both full-length […]

SEO

Ask Goes For More TV Product Placement

Ask has been trying a range of strategies to gain more consumer attention and usage: the bold Ask 3D redesign, the questionable “algorithm” campaign, and now more TV product placement. AdAdge writes about Ask’s recent TV show integrations, including a new one with Entertainment Tonight: Previous integrations with reality competition series such as NBC’s “Treasure […]

More YouTube Woes

The legal issues for Google’s YouTube continue. Here are some select stories over the past few days on YouTube and more legal issues Google has to deal with. NBC lines up against YouTube in copyright case from News.com reports that NBC Universal and Viacom requested in the U.S. District Court in Los Angeles to file […]

Google Might Buy NBC, Dow Jones (Walmart, Amazon, Pepsi….)

How about this? Any time some major media company may be on the block, let’s make it a requirement that all media stories automatically insert a comment from some made up financial analyst suggesting that Google is thinking of buying the company too. Maybe I’ve just had it. I mean, last week I read Google […]

Microsoft’s Online Ad Unit Revenue Increases 11%

Microsoft announced their first quarter earnings for 2007. The Online Services Business unit, which is comprised of adCenter and other MSN properties, noticed an increase in revenue of 11%, earning $623 million. However, they due to significant investments, the Online Services Business unit lost $200 million this past quarter, which is $176 million more than […]

News Corp. & NBC To Launch YouTube Competitor

News Corp., NBC pull together to challenge YouTube from the LA Times reports that the two media giants are expected to announce a YouTube-like site as early as today. News Corp. and NBC Universal plan to announce as soon as today that they are creating an online video site stocked with TV shows and movies, […]