Six ways generative AI can transform your search strategy
The death of the 10 blue links: The revolutionary role of generative AI in search.
Topic: Omnicom Group
More signs that Amazon is attracting bigger search ad budgets
CPG brands, in particular, are investing more in Amazon ads, but the marketplace is still a long way from catching Google and Facebook.
SearchCap: Suing SEOs, Googlebot Render Page & Top AdWords Impressions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Adapting to Change, Harnessing New Trends, Eyeing the Future Search Engine Land Summit You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great […]
SearchCap: Bing On Links, Google PLA Tests & Brand Bias
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing On Links: You Should Never Know In Advance Where A Link Is Coming From Duane Forrester from Microsoft’s Bing team wrote a blog post today on the official Bing Search […]
SearchCap: The Day In Search, August 1, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Five Years Later, Ex-Farecast Founder Asks “What Is Bing Doing?” Oren Etzioni, the founder of Farecast who sold it to Microsoft in 2008, says he’s “disappointed” with Bing’s development and “expected […]
SearchCap: The Day In Search, July 29, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Websites Using ccTLDs Should Contain Content Relevant To The Specific County Code In his latest video, Google’s head of search spam Matt Cutts addresses whether or not it […]
iCrossing Tops Search Agency Revenue Rankings In Ad Age
New York-based iCrossing, a division of Hearst Corporation, tops the latest Ad Age list of top 25 search marketing agencies by revenue released today. (Link is available to subscribers only.) The agency brought in $105 million in search-related revenues in 2011, up 13.6% from the previous year. Rounding out the top five were Dentsu’s 360i, […]
SearchCap: The Day In Search, July 15, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Expanding Its Hotel Prices Experiment In Google Maps You may remember, or maybe you’ve seen, the Google Maps test that involves showing room prices as part of a hotel’s local […]
Google In Major Display Partnership With Ad Holding Company Omnicom
According to an article in the Wall Street Journal, Google will announce a deal with Omnicom Media Group, one of the major global ad holding companies. The Google-Omnicom deal is focused on display advertising and the DoubleClick Exchange specifically. According to the WSJ Ominicom will be spending “hundreds of millions of dollars to buy display […]
Yahoo Should Put Ad Budget Into Products
Last night the WSJ reported that Yahoo will spend an estimated $75 million to $85 million on a campaign to promote itself and its homepage. The initial TV spot (below) is critical of Google and sets itself up in opposition to the search engine as a more desirable homepage because it does more stuff. (see […]
American Association Of Advertising Agencies Backs Microsoft-Yahoo Search Deal
One of the factors behind the US Justice Department’s (DOJ’s) objection to the now-defunct Google-Yahoo search ads deal, which was far less sweeping than the pending Yahoo-Bing/Microsoft deal, was the objection of the powerful advertising trade organization the Association of National Advertisers. Now, another advertising trade organization, the “4As,” or American Association of Advertising Agencies, […]
Publicis & Google In Technology, Media-Planning Partnership
Paris-based Publicis Groupe is one of the four largest ad agencies in the world, with a portfolio of subsidiary brands that includes Leo Burnett Worldwide and Saatchi & Saatchi, among many others. In late 2006, the firm also bought online ad agency Digitas. Reuters is reporting that Publicis and Google are “combining their expertise to […]