SearchCap: Bing On Links, Google PLA Tests & Brand Bias

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing On Links: You Should Never Know In Advance Where A Link Is Coming From
  Duane Forrester from Microsoft’s Bing team wrote a blog post today on the official Bing Search blog named 10 SEO myths reviewed. There are many good and obvious points Duane makes in the post but one point he makes about links is very revealing. Duane wrote: You should never know in advance a link is […]
• New PLA Test Spotted: Google Ranking Products By Reviews And Ratings
  The team at CPC Strategy spotted a new test in the Google Product Listing Ads (PLAs) last night. In a search for coffee grinders that was qualified with “best”, the PLAs were shown in order of a numerical rankings system that appears to be factoring in the quality and quantity of each item’s ratings. In […]
• Quantifying Brand Bias In Search Results With Rand Fishkin of Moz
  Like many, I enjoyed Rand Fishkin‘s keynote, The SEO Revolution Will Not Be Televised, at SMX West this past March. Rand is a dynamic speaker and a smart marketer; and in my estimation, he deserves most of the attention he gets. That being said, I was taken aback by his claim during the presentation that “the long-awaited dominance […]
• Search In Pics: Google Bike To Work Day, YouTube Subway Ads & Google No Pants Day
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. No Pants Day At Google Montreal: Source: Google+ Google Visitor Sign Down: Source: Google+ NYC Subway […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Bitly Warns About Compromised Accounts, Disconnects Facebook & Twitter For All Users
• GE Beautifully Connects Its Technology With Humanity
• Pinterest To Be Featured In A+E Network’s Upcoming Home Decorating Show “We’re Moving In”
• What Will Yahoo Buy With Its Alibaba Billions?
• Mobile Devices Drive 66 Percent Of Email Opens — Report
• Audience Modeling & Customer Lifetime Value 101
• Omnicom & Publicis Merger Dead: CEOs Blame Differences In Opinions & Cultures
• Conversion Optimization: Measuring Usability In The User Experience (UX) – Part 2

Search News From Around The Web:

Industry

• How to Print Out and Wear Your Own Google Image Search Results, yahoo.com
• Documenting My Life after Google Penalty, seosmarty.com

Local & Maps

• This Is Why People Hate Google | On the Web & On My Mind, neptunemoon.net

Link Building

• During Link Cleanup, Don’t Forget Links to Redirected Domain Names, Bill Hartzer

Searching

• HTML Entity & Unicode Search Engine: Amp-what, Search Engine Roundtable
• This Week at Bing: May 9th, Bing Search Blog

SEO

• 10 SEO Myths Reviewed, Bing Webmaster Blog
• How to Make the SEO Services Agency–Client Relationship a Success, BruceClay.com
• Page One Domination: The Complete Guide, koozai.com
• Possible Bing Search Update On May 5th?, Search Engine Roundtable
• SEO: Leverage Expert Authors for Ecommerce, Practical E-Commerce

SEM / Paid Search

• Enhance AdWords Results with Segments, blog.adstage.io
• Learn about Ad Extensions and Smart Search at the Adobe’s Digital Marketing Conference, Bing Ads
• When Bad PPC Advice Is Good Advice, Beyond the Paid

Search Marketing

• 5 Untapped Sources of Keyword Ideas, Search Engine People
• Video: Google & Bing Algorithm Shifts, DuckDuckGo ReDesign & Matt Cutts On Links, Search Engine Roundtable

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.