Parked domain monetization 2026: Adapting to the changes
In 2025, Google began rolling out significant changes to its Search Partner Network, aimed at improving inventory quality.
Topic: Online advertising
ChatGPT ads expand with self-serve buying
ChatGPT ads are expanding with self-serve buying, and improved measurement, a move toward a scalable advertising platform.
ChatGPT ads show strong early CTRs — but scale is still the question
Early ChatGPT ad data shows high engagement, with strong intent queries like Mother’s Day driving significantly more ad exposure.
Microsoft Ads adds deeper reporting to Performance Max placements
Microsoft Advertising now adds conversion and spend data to PMax placement reports, giving clearer insight into performance.
Performance Max for B2B: 5 best practices
Learn how to guide AI, improve lead quality, and use signals, creative, and reporting to get better results from Performance Max for B2B.
Inside ChatGPT ads: What the data tells us and what’s coming next
Adthena is tracking 50,000+ daily ChatGPT ad placements across 600+ advertisers. Here's what full rollout means for your campaigns.
Google AI Max gets new controls, Shopping rollout and travel consolidation
Google is scaling AI Max across more campaigns while giving advertisers clearer control over AI-driven targeting and messaging.
LinkedIn expands Event Ads beyond its own platform
LinkedIn's Off-Platform event ads, lets marketers promote external events in-feed and drive registrations to their own sites by May 6.
Adthena launches Google Ads-to-ChatGPT conversion tool
Adthena's new tool lets advertisers repurpose existing search campaigns for ChatGPT, making it easier to shift budgets and campaign set-up.
Google Ads Demand Gen campaigns hit by review delays
Advertisers are reporting week long delays for Demand Gen ads stuck in review, a known issue Google says it is actively working to resolve.
ChatGPT ads expand to logged-out users
ChatGPT is expanding ads to logged-out users, increasing inventory and making it easier for advertisers to scale spend.
Google tests “App Labs” hub for early ad features
Google tests App Labs in Google Ads, giving advertisers early access to experimental app campaign features.
OpenAI adds CPC ads to ChatGPT
OpenAI’s shift to CPC ads in ChatGPT turns it into a performance-driven channel, giving advertisers a new way to capture intent and measure ROI.
Google Ads adds app consent diagnostics to improve privacy performance
Google adds App Consent Insights to Google Ads, giving advertisers clearer visibility into how consent impacts app campaign performance.
Advertisers test ChatGPT Ads Manager
OpenAI is testing a new ChatGPT Ads Manager interface, signaling a shift toward a more scalable, self-serve advertising platform
Google changes budget pacing rules for scheduled campaigns
Google will pace Google Ads campaigns toward full monthly budgets even with limited ad schedules, increasing spend on active days.
Google adds AI-qualified call leads to improve measurement
Google uses AI to qualify call leads, helping advertisers optimize for real conversions instead of call length.
Google rolls out new AI safety features in Ads Advisor
Google adds AI features to Google Ads that automate policy fixes, security, and certifications to speed up campaigns.
Google tests video ads in local search results
Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.
Advertisers are testing ChatGPT ads — but uncertainty remains high
Early ChatGPT ads are drawing interest but limited data and evolving features mean advertisers are still testing cautiously.
Google Ads tests direct Google Tag Manager integration for conversion setup
A new Google Ads integration with Google Tag Manager could make conversion tracking faster to set up and less prone to errors.
U.S. search ad revenue reached $114.2 billion in 2025
Search remained the largest ad channel in 2025, but growth slowed as advertisers shifted spend to newer, AI-driven formats.
Microsoft makes it easier to import Google PMax campaigns
Microsoft is making it easier to expand Google PMax campaigns into Microsoft while gaining more visibility and control over performance.
Gemini helped Google block more than 99% of bad ads before they ran
602 million scam ads were removed, and 24.9 million accounts were suspended, according to Google's 2025 Ads Safety Report.
How to fix a suspended Google Merchant Center account
Identify why your Merchant Center was flagged, audit your site and feed, and fix issues before requesting a review.
Google to retire Dynamic Search Ads in favor of AI Max
Google will stop allowing new DSA creation in September and auto-migrate DSA, ACA, and broad match campaigns to AI Max.
Google spam reports can trigger manual actions, may be shared with site owners
Google said whatever you write in the spam report will be shared with the site owner to provide them with context for the manual action.
Google Ads drops Display and Video planning from Performance Planner
Google is shifting away from impression-based planning, pushing advertisers toward more conversion-focused strategies.
Google tests swipeable location carousel in search ads
Google is testing a swipeable location carousel in search ads, making local results more interactive and competitive for multi-location advertisers.
Why audience engineering is replacing manual targeting in paid media
Discover how to influence AI targeting decisions, avoid wasted spend, and use creative and data signals to reach higher-value customers.
Google Ads adds “Results” tab to show impact of recommendations
Google Ads now shows the real impact of its recommendations, giving advertisers a way to evaluate performance instead of relying on trust.
Google: AI ads driving up to 80% sales lift for some brands
Google’s shift to AI-powered, intent-driven ads is helping brands boost performance, reshaping how brands need to reach consumers in search.
Google starts showing sponsored ads in the Images tab on mobile search
Eligible campaigns can pick up incremental impressions in a brand-new visual placement on Google Image search, without changing any settings.
Google, Meta, and the long history of misaligned incentives in paid media
From default settings to reporting, here’s how ad platforms shape performance — often making results look better than they are.
Google adds channel performance timeline view to PMax campaigns
Google's new channel performance view for PMax gives advertisers a timeline breakdown of what's working across Search, YouTube, Display
Google Ads experiments now auto-apply results by default
New Google Ads shortcut speeds rollout after a test wins, but only the metrics you picked get protected when changes move into campaigns.
How to run Google Ads in sensitive categories without remarketing
Struggling with restricted targeting? Learn how to drive conversions using intent signals, creative messaging, and offline data.
Microsoft lets merchants update store names and domains in Merchant Center
Self-serve store edits are finally here for Microsoft Advertisers, with safeguards keeping ads running through transitions.
ChatGPT hits $100 million in ad revenue and is opening self-serve access in April
ChatGPT is still showing ads to less than 20% of eligible users — meaning the $100 million win and self-serve access is just the beginning.
ChatGPT ads are showing up – a lot
ChatGPT ads are now appearing for roughly one in five questions on the free tier in the US, with an expansion to more countries already planned.