Google Ads tool is automatically re-enabling paused keywords
Google Ads may be re-enabling paused keywords automatically, raising concerns about unexpected campaign expense
Topic: Online advertising
Google Ads adds ROAS-based tool for valuing new customers
Google Ads is testing a ROAS-based tool that suggests conversion values to help advertisers bid smarter for new customers.
Google outlines AI-powered, agent-driven future for shopping and ads in 2026
Google’s GM of Ads explains how AI and agentic commerce in 2026 will help advertisers create, target, and convert sales.
OpenAI details how ads will work in ChatGPT
Ads will appear only in Free and Go tiers, with sensitive topics excluded and users able to adjust personalization or upgrade to remove them.
Google Ads shows recommended experiments
Google Ads now suggests ready-to-run experiments, helping advertisers test optimizations faster and improve performance with less setup.
Google Ads simplifies product campaign tracking
Google Ads now shows per-product campaign eligibility, making gaps and overlaps easier to spot.
Why PPC measurement feels broken (and why it isn’t)
As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.
A preview of ChatGPT’s ad controls just surfaced
A leaked preview of ChatGPT’s ad settings shows advertisers how personalization and privacy will shape ads in conversational AI.
Why Google’s Performance Max advice often fails new advertisers
Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and faster learning.
OpenAI quietly lays groundwork for ads in ChatGPT
ChatGPT’s hidden ad infrastructure signals a near-term launch of high-intent ads that could directly compete with organic answers.
Ads in ChatGPT: Why behavior matters more than targeting
ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.
Google tests third-party endorsements in search ads
Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.
Google Ads API v23 brings PMax data, richer invoicing, scheduling
Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.
Google adds one-click ad previews to PMax
Google has made it easier to quickly review Performance Max creatives by adding instant asset previews directly within the asset group table.
Inside Meta’s AI-driven advertising system: How Andromeda and GEM work together
Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives results in 2026.
ChatGPT ads come with premium prices — and limited data
OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in return.
Why Performance Max looks different for B2B in 2026
PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.
Google: Forced syndication would permanently expose its ad systems
Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less relevant traffic.
Google’s Demand Gen gets more shoppable — and more measurable
Google’s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google.
Meta expands Threads ads to all users globally
Meta will roll out Threads ads worldwide next week, giving advertisers new ways to reach more than 400 million users.
Google Shopping API cutoff looms, putting ad delivery at risk
Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.
Google search ad clicks hit five-year high as Q4 spend rises 13% – Report
Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.
Google Ads makes Manual CPC easier to find
Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.
Google introduces total campaign budgets for Search
Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks.
Google Ads rolls out account-level placement exclusions
Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.
AdSense publishers report sudden revenue plunge — again
Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.
Microsoft adds new customer acquisition goals and deeper visibility to PMax
Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and measurement
Google tests faster account setup using pre-built campaigns
Google Ads' new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.
Google launches Universal Commerce Protocol for agent-led shopping
Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.
Google launches A/B testing for Performance Max assets (Beta)
Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.
Google AI Overviews are tested and removed based on engagement
Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein.
Google tests expanded video limits in Performance Max
Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign fragmentation.
Why Demand Gen is the most underrated campaign type in Google Ads
Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and Gmail.
Google adds Maps to Demand Gen channel controls
Advertisers now have the option to run Demand Gen ads on Google Maps, either alongside other channels or as a standalone placement.
Microsoft launches asset-level ad reviews
Microsoft’s new asset-level editorial review lets compliant ad components run even when others are disapproved reducing campaign disruption.
Google adds location targeting controls to Demand Gen campaigns
Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.
Apple will add more App Store search ads
Apple will add more App Store search ads in 2026, expanding inventory while keeping placements driven by relevance – not higher bids.
LinkedIn opens up top-of-feed Reserved Ads to all managed advertisers
LinkedIn Reserved Ads let you lock in top-of-feed placement, boosting visibility, engagement, and predictable reach for B2B campaigns.
Google AI Overviews surged in 2025, then pulled back: Data
Semrush analyzed 10 million keywords and found volatility, more ads, stronger CTRs, and AI Overviews expanding beyond informational intent.
Uncontested ads are quietly draining your holiday budget. Here’s how to fight back.
Discover why your holiday CPCs stay inflated even when you’re the only bidder -- and how smart marketers are reclaiming that wasted spend.