Google spam reports can trigger manual actions, may be shared with site owners
Google said whatever you write in the spam report will be shared with the site owner to provide them with context for the manual action.
Topic: Online advertising
Google Ads drops Display and Video planning from Performance Planner
Google is shifting away from impression-based planning, pushing advertisers toward more conversion-focused strategies.
Google tests swipeable location carousel in search ads
Google is testing a swipeable location carousel in search ads, making local results more interactive and competitive for multi-location advertisers.
Why audience engineering is replacing manual targeting in paid media
Discover how to influence AI targeting decisions, avoid wasted spend, and use creative and data signals to reach higher-value customers.
Google Ads adds “Results” tab to show impact of recommendations
Google Ads now shows the real impact of its recommendations, giving advertisers a way to evaluate performance instead of relying on trust.
Google: AI ads driving up to 80% sales lift for some brands
Google’s shift to AI-powered, intent-driven ads is helping brands boost performance, reshaping how brands need to reach consumers in search.
Google starts showing sponsored ads in the Images tab on mobile search
Eligible campaigns can pick up incremental impressions in a brand-new visual placement on Google Image search, without changing any settings.
Google, Meta, and the long history of misaligned incentives in paid media
From default settings to reporting, here’s how ad platforms shape performance — often making results look better than they are.
Google adds channel performance timeline view to PMax campaigns
Google's new channel performance view for PMax gives advertisers a timeline breakdown of what's working across Search, YouTube, Display
Google Ads experiments now auto-apply results by default
New Google Ads shortcut speeds rollout after a test wins, but only the metrics you picked get protected when changes move into campaigns.
How to run Google Ads in sensitive categories without remarketing
Struggling with restricted targeting? Learn how to drive conversions using intent signals, creative messaging, and offline data.
Microsoft lets merchants update store names and domains in Merchant Center
Self-serve store edits are finally here for Microsoft Advertisers, with safeguards keeping ads running through transitions.
ChatGPT hits $100 million in ad revenue and is opening self-serve access in April
ChatGPT is still showing ads to less than 20% of eligible users — meaning the $100 million win and self-serve access is just the beginning.
ChatGPT ads are showing up – a lot
ChatGPT ads are now appearing for roughly one in five questions on the free tier in the US, with an expansion to more countries already planned.
AI-forward campaigns are a B2B growth gold mine — if you’re patient
B2B buyers are influenced long before they search. Here's how AI-powered Google Ads campaigns build demand early — and pay off over time.
Google released v23.2 of the Google Ads API
Google's v23.2 API update introduces a resource that identifies whether a video ad is Google-generated or advertiser-provided
Google PMax gets new exclusions, expanded reporting features
Google’s Performance Max now includes customer-list exclusions, demographic insights, spend forecasts, and network segmentation.
The parts of Performance Max you can actually control
Focus on what you can control in Performance Max to reduce wasted spend and improve efficiency with search terms, placements, and targeting.
Reddit introduces collection ads, deal overlays, Shopify integration
Reddit is launching new Dynamic Product Ad formats and a Shopify integration to help retailers tap into the platform's audience.
ChatGPT ads pilot leaves advertisers without proof of ROI
ChatGPT ads offers almost no performance data or targeting capabilities, leaving early advertisers unable to prove their spend is working.
Google Ads account suspensions: What advertisers need to know
Seeing the dreaded 'Your account has been suspended' banner in Google Ads? Learn its potential causes and how to get your account reinstated.
Microsoft Advertising simplifies automated bidding setup
Microsoft is simplifying bidding by consolidating performance targets into streamlined automated strategies while keeping key controls intact.
AI Mode is Google’s next ads engine — and it already knows how to monetize it
As AI Mode expands, ad formats, reporting, and control are starting to take shape, with Google playing a long game competitors can’t match.
Google retires several legacy ad format policies
Google is removing legacy ad format policies in Google Ads, reflecting the shift toward newer, automated campaign types.
Google brings vehicle feeds to Search campaigns
Vehicle feeds in Google Ads let automotive advertisers show real inventory directly in Search, creating more visual and high-intent ads.
YouTube tests sticky banner after ad skip
YouTube is testing a sticky banner that keeps ads visible after skips, giving advertisers extended exposure beyond the initial view.
Google adds video visibility to Performance Max reporting
A new video usage segment in PMax reporting gives advertisers clearer insight into how video impacts performance in Google Ads.
Google says AI Mode stays ad-free for Personal Intelligence users
Google AI Mode will remain ad-free if you link apps, even as ad testing expands in its U.S. rollout of more personalized features.
Google Ads Editor 2.12 adds creative control and campaign flexibility
The latest update gives advertisers more creative flexibility, budget control, and tools to better guide AI-driven campaigns in Google Ads Editor.
Google tests “Sponsored Shops” blocks in Shopping results
“Sponsored Shops” in Google Shopping could shift competition from individual products to full store visibility within Google Shopping results.
Google leaves door open to ads in Gemini
A senior Google executive says the company is "not ruling out" ads in its Gemini AI app — a notable reversal from denials made just months ago.
What 23 tests reveal about Google AI Max performance
Testing across 16 advertisers reveals how text customization, URL optimization, and account-wide adoption influence AI Max results.
Eight out of ten PMax advertisers are now running CTV ads
CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube's reach to the big screen.
Meta is passing Europe’s digital taxes directly to advertisers
Meta will start billing advertisers directly for Europe's digital services taxes starting July 1 — adding up to 5% in extra costs on ad spend.
Google Ads adds AI voice-over to Performance Max video ads
Google is enrolling advertisers in an AI voice-over program that will automatically narrate their video ads — unless they opt out by March 20.
OpenAI updates privacy policy as ads expand in ChatGPT
OpenAI’s privacy updates let advertisers run personalized ads without accessing users’ chats, keeping targeting safe and privacy-friendly.
ChatGPT ads are coming — here’s how you should prepare now
If consumers start shopping through AI prompts, ChatGPT could rival search as a demand-capture channel—redirecting ad budgets.
Google Ads status dashboard flags Ad Manager reporting issue
Advertisers may see reporting discrepancies in Google Ad Manager, affecting how they track performance and optimize campaigns.
Google Ads retargeting: A guide to your data segments
Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so use it.
Meta introduces click and engage-through attribution updates
Meta’s new attribution updates clarify click-driven and social interaction conversions, giving advertisers better insights for smarter campaign.