Google expands Performance Max to online marketplaces
With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.
With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.
But the new feature could hurt merchants who decide not to pay to rank higher in results.
Bing aims to drive a modest $25 million in merchandise sales by the fiscal year 2023.
A “considerable portion” of the revenue from the fee increase will be reinvested into the marketplace, Etsy says.
Guidelines seek disclosure of major ranking factors by Google, Amazon.
This is the second big shake up for Google's commerce efforts this year.
Walmart brought in more online revenue than eBay in May for the fist time.
Penalties will be stronger, and there will be an individual right of action.
Businesses will now be able to have their content featured in Marketplace.
As the search engine adjusts to mobile behaviors, it is set to take on Amazon in the battle for the mobile transaction.
Earlier this year, eBay was hit with a search penalty by Google. The loss of traffic resulting from that has been noticeable enough that eBay acknowledged it in a financial call this week, suggesting it may have cost up to $200 million in revenue. eBay also said it plans to improve its efforts in paid search, something […]
Google’s decision to eliminate free product listings in favor of paid Product Listing Ads (PLAs) for Google Shopping has reverberated through the ecommerce world. One consequence: online marketplace Etsy has decided to pay for its U.S. sellers’ products to be listed in PLAs through the rest of the year. The ecommerce company, known for facilitating […]
Google’s Latest Word On Local This session is of particular interest since it involves word from Google’s Todd Rowe, Director of Global SMB Reseller Partnerships, and changes to Google’s reseller deals in the past year have affected many partners among the yellow pages and directories industry. Live blogging here at 8:30 AM, CST. Keep refreshing […]
Just when you thought there were enough competitors in the real estate vertical, here comes some more. Last week a new real estate search engine, Roost, launched in selected US markets. Today UK-based DotHomes, which has been operating in the UK and South Africa, makes its US debut. DotHomes seeks to become “the Google of […]
Paul Levine, GM of Yahoo Local, is leaving (his decision) after almost five years and being replaced by Jennifer Dulski, who is now going to be Group Vice President & General Manager, Marketplace. Her title reflects a strategy shift and will combine Local with Shopping, Travel, Autos and Real Estate and represents a more integrated […]
Backfence emerged about the same time, a couple of years ago, as InsiderPages, Judy’s Book and Yelp. Now it appears to be closing its doors. The seemingly imminent closure of Backfence raises questions about the economics and viability of so-called “hyper-local” sites. InsiderPages, for its part, was recently sold to IAC/Citysearch and Judy’s Book has […]
According to the Newspaper Association of America, U.S. print newspaper classified advertising was worth about $17 billion in 2006. The category has been under pressure for years from top online verticals, some of which are owned by newspapers, eBay, Craigslist and, now, new aggregators and destinations such as Oodle , LiveDeal and Edgeio, among others. […]
Real estate search site Trulia has redesigned, creating a new presentation on search results pages with more advanced property filters. But beyond this it has added “Trulia Voices,” a new community area for people to ask open-ended questions and discuss neighborhoods, schools, etc. Competitor Zillow recently also added community (Zillow Q&A), which is tied to […]