Video: Andrew Goodman on paid search against big brands & proper PPC experiments
Page Zero Media has been around for 20 years and Andrew has been helping the industry for just as long.
Topic: Page Zero Media
Advertisers signal glimmers of optimism, start spending again
Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase.
Optimization scores, recommendations and their impact on Google Partner agencies
Google says Partner agencies will continue have "control and autonomy" as it puts more emphasis on auto-generated recommendations.
Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31
If you've been holding off or haven't found the promise of higher CTRs with ETAs yet, you're not alone. Don't get discouraged.
Here’s my exclusive look into SMX Advanced, only 1 week away
Search Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 22-23. Here’s a preview of what to expect – while All Access Passes are currently SOLD OUT, you can still add yourself to the wait list and get notified once a ticket becomes available. […]
SearchCap: The Day In Search, November 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No, That Wasn’t A Panda Update — But One Is Coming We’ve been hearing reports from within the SEO community that a significant Google update happened starting this past Friday throughout […]
Why Is The Yahoo/Microsoft Ad Deal Going Wrong? Advertisers Share Their Views
Last week’s Yahoo earnings report showed another decline in search revenues for the once-strong search player, and it’s blaming the latest figures on the Microsoft relationship. Is this right? What could they do better to attract marketers, and more of their dollars, to the search alliance? I reached out to a few folks who live […]
SMX West 2011 Slide Video: Best Practices With Google’s New Ad Features
Best Practices With Google’s New Ad Features Presentations from SMX West, March 2011 Google has breathed new life into the text-based AdWords format, introducing an entire new lineup of ad formats. These include AdWords video ads, AdWords sitelinks, local AdWords, product AdWords, comparison ads and more. They’ve also added modifiers, extensions and other features that […]
Getting To Know International PPC Markets
We’re all pretty familiar with the well reported search landscape of the US/UK. But, in other parts of the world, the search engine landscape is very different. In this article, I’ll focus on China, Japan and Russia. The goal of this article is to present PPC opportunities in counties that are not Google-centric and provide […]
Pain Reliever Pages
I’ve been thinking a lot about landing pages lately. Last time, I talked about getting multivariate landing page testing straight. Today, I’ll look at a specialized offer technique that employs what I’ll call a Pain Reliever Page (PRP). A PRP is problem-based (or pain-specific). It addresses a specific consumer issue and attempts to alleviate a […]
Getting Multivariate Landing Page Testing Straight!
These days, you can’t go anywhere without hearing about multivariate testing so I thought I’d walk through a landing page test. Along the way, I’ll provide testing pointers and leave you with several testing considerations. I’ll highlight the importance of multivariate testing and show it can yield significant improvements in pay per click (PPC) accounts. […]
SearchCap: The Day In Search, May 20, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, May 19, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Microsoft – Three Weeks Or Else!
Since Microsoft offered to buy Yahoo! for $44.6 billion, interesting times have been ours to enjoy here in the land of the search engines. On April 5 2008, Steve Ballmer stepped up the game by giving Yahoo! 3 weeks to make a decision on the 44.6 billion dollar offer or they’ll bypass the board and […]
Website EKG A Must for ROI
I was casually chatting with a super-savvy Web 2.0 friend – we’ll call him Mac – about a website I work closely with. We’d spent the last year overhauling the strategy and the design of the site, though there are still several features waiting to be built, and the content growth is just at the […]
The Mysteries of Ad Quality Revealed (Yet Again)
Perhaps it was lucky fate that Anders Hjorth (of Relevant Traffic, a European SEM agency) and I didn’t have too much time to compare notes going into the panel “Tuning Ads for Quality Score” at SMX Stockholm last week. Fortunately, the presentations didn’t overlap too much. The interesting thing is the overlapping conclusions we drew […]
SearchCap: The Day In Search, August 7, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, April 26, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: