SearchCap: The Day In Search, November 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- No, That Wasn’t A Panda Update — But One Is Coming
We’ve been hearing reports from within the SEO community that a significant Google update happened starting this past Friday throughout the weekend. Google tells us there was no Panda update over the weekend but is not confirming or denying if there was another type of update over the weekend. Google did however tell us they […]
- AdWords Adds Reporting On Trigger Keywords, Amid Other Interface Changes
Ever wondered exactly what keywords in a searcher’s query resulted in your ad being triggered? Google has added a feature in AdWords to give advertisers that information, allowing them to adjust their keywords and bids accordingly. Meanwhile, the company has made other interface changes — including account diagnostics and new impression share reporting. The new […]
- Forrester Report: The Best PPC Bid Management Providers
Forrester, the large marketing technology analysis organization, has released the final of its quarterly Forrester Wave reports related to search marketing. The first, Forrester Rates The Top Large Search Marketing Agencies, offered an assessment of large, full service (meaning agencies that offer both organic SEO and PPC) and agencies who serve large clients of $1 […]
- Keywords & Search In 2013: Interview With Andrew Goodman & Matt Van Wagner
Recently I had a chance to sit down with two veterans of the search industry, Andrew Goodman of Page Zero Media and fellow Search Engine Land contributor, Matt Van Wagner of Find Me Faster, after their session “From Keywords to Buy Words” at SES Chicago. The conversation started with keywords, but took on a life of […]
- 60 Minutes To Global Search Greatness Through Keyword Analysis
What if you could only spend one hour each week identifying some of your biggest opportunities and problems? What would you spend the time doing? That was a question – well, more of a “challenge” given to me by a few attendees of a recent Advanced Keyword Modeling presentation. While the many possible analysis were […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Twitter Giving Out $1 Million In Ads To Lure New Small Biz Advertisers
- In Defense Of Oprah: We’re Still Waiting For The Twitter App For Microsoft Surface
- French Come After Google For “Back Taxes”
- 5 Types Of Content You Probably Aren’t Creating But Should
- Are Search Agencies Becoming Dinosaurs?
- What Does The Age Of An OS Tell Us About Its User Base? Quite A Lot, Actually!
- Report: Majority Of Parents “Concerned” About Kids’ Online Privacy, Advertiser Data Mining
- Tracking Off The Book: Conversion Measurement Comes To Facebook
Search News From Around The Web:
Business Issues
- Google destroys unauthorised NZ data, Computerworld New Zealand
- Google Poaches Deputy Director of National Highway Traffic Safety Administration, Wired
- Google: Don’t Let Trolls Exploit Patent System Flaws, Wired
- HTC happy with Apple settlement, slams media estimates, Reuters
- Statement by FTC Bureau of Consumer Protection Director David Vladeck Regarding Judge’s Approval of Google Safari Settlement, FTC
- Yahoo Is Among Those Mulling a TVGuide.com Bid for About $20 Million, AllThingsD
- Yahoo shares reach 18-month high as investors warm to new CEO, Reuters
Local Search & Maps
- Something to smile about: A 5,000-mile walk across Asia, guided by Google Maps, Official Google Blog
Link Building
- Link Building for Affiliates, Search Engine Watch
- New: Bucket Lists! Don’t Just See Links, Manage Them, Majestic SEO Blog
- SEO Link Building Q&A with an Ex-Google Webspam Team Member, Search Engine Journal
Searching
- Yandex Rolls Out New Version Of Its Yandex.Auto Service, Yandex.Company
SEM Industry
- Search, Social and Sci-fi in 2013 – Chat with Danny Sullivan, BrightEdge Blog
- Do you think that "Search Engine Optimization" should be renamed?, YouTube
SEO & SEM
- The cost of mobile clicks, asymco
- 3 Ways To Calculate PPC ROI, Search Engine Watch
- A Guide to Negative Keywords, PPC Associates Blog
- Authority Bloat: An SEO Industry Problem, Ross Hudgens
- If I were Google – a logical approach to SEO spam, VerticalLeap
- Learning Local SEO from the Ones That Do It Best, NGS
- Penguin Recoveries During Panda Updates: A Case Study in Answers, Search Engine Journal
- SEO in 2013: The Rising Influence of AuthorRank, Search Engine Journal
- The "I Hate Writing" Guide To Content Creation, Vertical Measures
Video, Music & Image Search
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