For years, Google’s discovery of web pages was solely based on links. If a page had no links to it, Googlebot had no way of knowing about it and therefore, would never index it. Along the way, Google provided an option for submitting individual pages, but that wasn’t really a viable option for site owners […]
Do search engine optimization (SEO) professionals architect websites to match searcher mental models? The answer might surprise you.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Blog: Qi Lu Speaking At Web 2.0 Microsoft’s Qi Lu announced two new partnerships today at the Web 2.0 Summit in San Francisco. Here’s a transcript of his chat with […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Q3: $5.94 billion, 7 Percent YoY Revenue Growth, 14 Percent Paid Click Growth Expectations were high for Google’s Q3 given some of the positive reports coming out about clicks and […]
My piece this morning, Google Removes PageRank Data From Webmaster Tools from the Search Engine Roundtable has sparked a lot of discussion on Twitter. Google had indeed removed the PageRank statistics from Google Webmaster Tools. I believe it was removed when Google released the Webmaster Tools Labs features earlier this week. PageRank being pulled from […]
Google cofounder Sergey Brin and Google CEO Eric Schmidt spoke today to a small gathering of reporters at Google’s New York office. Below, a live blog of the briefing. Note that I’ve tidied this up a bit since the briefing happened at 11am Eastern time. You’ll still find plenty of typos. I may try to […]
Day one of the SMX East 2009 show is just about done. Here is some of the live blogging coverage from the day. If I missed any, please comment below with those I missed. Amazing PPC Tactics, BruceClay.com Duplicate Content on Google, Bing & Yahoo, WebProNews Live: Actionable PPC Insights From Analytics Data, Search Engine […]
Back in the ‘old days’ of Google and the SEO industry, “Google Dance” was a term used often in the industry. Back then, a “Google Dance” referred to the about monthly updates Google pushed out to their index. Every month or so, SEOs and Webmasters waited for the “Google Dance” to see if their rankings […]
Google Sidewiki is a new feature being added today to the Google Toolbar that allows anyone to leave comments about pages as they surf the web. Love something you’re reading? Hate it? You can share your views with others who visit the page and who also have Sidewiki enabled. Share, that is, if Google thinks […]
If you follow me here or on the Link Spiel, you know I am a loyal fan and staunch supporter of using directories to secure links. After reading last week’s Elephant in the Link Building Living Room, I wanted to present a different point-of-view as I don’t feel the directory industry or the link builders using […]
The Wikipedia entry for “Elephant in the room” reads that it is an English idiom for an obvious truth that is being ignored or goes unaddressed. It is based on the idea that an elephant in a room would be impossible to overlook; thus, people in the room who pretend the elephant is not there […]
Link Diagnosis, one of the most well-known link analysis tools around, has new owners, a new look, and some fairly substantial changes under the hood. But are all the changes an improvement? Well, after testing a beta version for a few days, and now using the new site that launched today, my answer is … […]
CrowdEye, one of the new Twitter-based real-time search engines that has launched this year, has just upgraded its service with several new features that will remind you of … Google? It’s true. The service now includes a PageRank-like measurement system, a customizable home page (sorta like iGoogle), and the ability to perform site: searches like […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Still No. 1 Search Engine On Earth; Search Activity Way Up, comScore Says Search activity around the world jumped 41 percent between July 2008 and July 2009, and Google remains […]
In the same month that Rupert Murdoch has said he’ll charge for all his news sites because “quality journalism is not cheap,” I find it ironic to read the rubbish about search engine optimization that Murdoch-owned Fox News “reported” this week. SEO equals scamming, we’re told. If I have to pay for this type of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Doubles Up On Cashback To Give Bing A Boost Microsoft announced that they have created a “Bing stimulus package” using the Cashback program, in an attempt to encourage searchers to […]
Google has just unveiled a “secret project” of “next-generation architecture for Google’s web search“. This new architecture appears to include crawling, indexing, and ranking changes. For the first time, Google isn’t simply incorporating these changes into their existing infrastructure or replacing it. Instead, they’re providing a developer preview and are asking webmasters and power searchers […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Shifts Search Ads Closer To Free Results James Carswell noticed that Google, on some browsers, has shifted the search ads on the right hand side of the search results page, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Enhances Flickr Search Just when you think Yahoo is out of the search game, they strut their stuff with an improved Flickr search. Flickr, the popular image service, has revamped […]
One of the most common recommendations people make about link building is to find out who links to your competitors (aka backlinking your competitors). This is a great idea, but many people who do this miss the most important point of why you do it. Let’s explore the good things you can do while backlinking, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Blog Search Sees Twitter Trends & Raises With Blog Search ‘Hot Queries’ A lot of the innovation in search these days is all about What’s happening right now? Twitter is […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Twitter Might Send Far More Traffic Than You Think Over the past year, I’ve seen many people report that Twitter can send tons of traffic to a web site. Certainly […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: How The Internet Has Changed Music Consumption Music file sharing services have always been a mutant species of search, offering different tools and methods for finding and listening to tunes. […]
Earlier this month, Google’s Matt Cutts sent a shockwave through the advanced SEO community by saying that site owners could no longer perform “PageRank sculpting” using the nofollow tag in the way they’d previously thought. Now Matt’s posted more explanation about the change. But rather than stop PageRank sculpting, I expect his explanation will simply […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds Change of Address To Notify Google Of Domain Change Google announced a new feature in Google Webmaster Tools named change of address. This feature allows webmasters to notify Google […]
Imagine that you fired up your computer and found that a bunch of your programs no longer worked, because behind the scenes, the operating system had been upgraded without any backwards compatibility. That’s what happened this week with Google. Some things that were working just fine now are broken, because Google isn’t being backwards compatible. […]
Doing business on the Web isn’t easy, and you need every advantage to grab attention from the masses clicking by. In order to succeed, companies need to understand how to manage the marketing information they find. This information can be used to help strategic planning, monitor competitors and provide early warning signs for new opportunities […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates AdWords Editor (Version 7.5.1) The Inside AdWords Blog announced the release of a new version of AdWords Editor, the desktop editing tool for managing your AdWords campaigns. The new […]
This week at Google I/O, Google talked a lot about the evolution of the technological capabilities of the web. HTML 5 is ushering in new era of browser-based development and applications. Eric Schmidt, Google CEO, kicked things off with, “My message to you is that this is the beginning of the real win of cloud […]
I’ve come across some cool tools to use in your link building efforts and have a handful of discounts I wanted to share so let’s get right to it! Groundswell profile tool All link building tactics have one thing in common—they need relevant pages to secure the links from. Notice I didn’t say “authority pages” […]
Ever searched for yourself on Google and come away dissatisfied, especially if someone else you share a name with seems to dominate the results? Ever looked for someone else and been disappointed that you couldn’t find the person you wanted? Google’s new “Profile Results” launching today aim to correct both problems. Since the end of […]
Over the last couple of weeks I’ve come across some great link building discussions, techniques and Twitter tools I wanted to share here. I also wanted to mention a foundational linking tactic we’re using and seeing great results from. Let’s start with a valuable tip I found on one of the SEO forums . The value of outbound links The topic […]
It seems like almost everyone in Big Business is looking for a bailout these days. That’s certainly true of several big brand media companies who, according to an AdAge article today, have told Google they deserve higher rankings in Google’s search results. Not only that, but one executive has also labeled the rest of the […]
Better Search Doesn’t Mean Beating Google from Saul Hansell at the New York Times does an excellent job breaking down the latest Google threat, or lack there of. A secret search engine named Wolfram Alpha is being designed now by Stephen Wolfram, a British mathematician. Wolfram Alpha differs from Google in that it hopes to […]
About a week ago, SEOs and Webmasters began noticing a significant change in how Google returned results for a certain set of keywords. Many webmasters felt Google was giving “big brands” a push in the search results. However, Matt Cutts of Google created a video that answered many questions about this “brand push.” Let me […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
If you ask web professionals what their interpretation of the phrase information architecture is, you will get a wide variety of responses. A search engine optimization (SEO) professional might launch into some grand scheme about indexation and PageRank sculpting. A web developer usually views information architecture in terms of fields in a database—how each field […]
Matt Cutts twittered that Google.co.jp was penalized for paying for blogger reviews. If you look at the FriendFeed details, you will see Matt first said, “Google.co.jp PageRank is now ~5 instead of ~9. I expect that to remain for a while.” And then when he was questioned if this was a paid link penalty, he […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.