SearchCap: The Day In Search, February 6, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Offers A Peek Into Its Internal Eye-Tracking StudiesThere’s an interesting post today on the Official Google Blog that gives a glimpse inside the company’s usability and eye-tracking studies — tests […]

on February 6, 2009 at 4:59 pm | Reading time: 5 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Offers A Peek Into Its Internal Eye-Tracking Studies
    There’s an interesting post today on the Official Google Blog that gives a glimpse inside the company’s usability and eye-tracking studies — tests that help Google determine what their search results pages should look like. The image above, for example, shows how users interact with a standard results page with 10 links. The deeper colors up top, Google says, show that most people found what they were looking for in the first two results on the page. No surprise there, but in May, 2007, when Google introduced Universal Search to its interface, marketers began …
  • Privacy Critics Don’t Give Google Enough ‘Latitude’
    Since it launched a couple days ago there have been several predictable responses from persistent Google critics who regard the new location-aware Latitude service on Google Maps as a threat to privacy. The phrases “tracking,” “stalking” and “Big Brother” popped up in a range of articles in mainstream news outlets. Those stories were quickly written without thoughtful investigation of the actual privacy controls Google has established. And this morning in MediaPost the following appeared: Privacy International says the [Latitude privacy] system has a design flaw: Other people can get their hands on users’ phones, and then change the settings. For …
  • Another Survey (Incorrectly) Predicts Google Could Lose Search Crown
    In a “what’s wrong with this picture?” moment, AdWeek reports that Forrester Research has concluded that Google, for lack of user loyalty, is vulnerable to being dethroned and that another “Google Killer” may be lurking just around the corner. First the caveats and then the criticism of these findings and their implications. All of my comments that follow are based upon the AdWeek summary of the findings and conclusions of the Forrester survey (n=4,800 US users). Here’s the most important bit of that summary: [Forrester] found that brand loyalty to search engines is quite low. That coupled with the lowest of …
  • Search In Pictures: Google Doodle Wall, Ask.com On Labonte’s Helmet & A Google Boat?
  • The 7 Habits Of Highly Effective Advertising
    Despite the economic meltdown of the past several months, search still seems to be cruising along with barely a hiccup. To be honest, it’s a little surreal. For those of us in the industry, it seems like we’re in a protective bubble while the world falls down around us. To be sure, the impact has been felt, even in our search world. But all things are relative, and relative to every other marketing channel, search seems invincible. The question is: Why? What is it about search that makes it weather economic storms so well? Based on what I’ve seen, the only clients …

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Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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