How AI can automate SEO tasks at scale
AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation.
Topic: Perficient
More Google Ads campaign changes this month; Thursday’s daily brief
Plus, Reddit makes good on its advertising features promise
New automation in Facebook Ads?; Monday’s daily brief
Plus, how to drive the funnel through content marketing and link building
How to drive the funnel through content marketing and link building
“It isn't so much about what you want to tell your audience, it’s what you understand they want to learn and what's going to be helpful for them.”
Search Engine Land mentorship program partnerships announced
The mentorship program includes three PPC and three SEO mentorship matches.
What would it take for new search engines to succeed?
Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental scrutiny, there might be an opportunity.
YouTube remains dominant source of video in top Google ranking positions
Study found 83% of videos in search results carousel come from YouTube.
Chapter 2: Content & search engine success factors
Content should be your first priority when thinking about SEO. Quality content is how you engage, inform, support and delight your audiences. Creating authentic, valuable content is also critical for search engine visibility. Indeed, that’s why the Periodic Table Of SEO Factors begins with the content “elements,” with the very first element being about content […]
Chapter 9: Emerging verticals in search
Search has expanded well beyond the traditional results page. New to Search Engine Land’s Periodic Table of SEO Factors is a look at emerging verticals within search. Voice, image, local and video search offerings provide users with options for locating information in the manner they prefer. These emerging verticals do not require a completely different […]
Analysis of 250 million SERPs finds no-click story more complex than it appears
Perficient Digital study: snippets are 'click-neutral' and ads steal from no-clicks
Nine voice search stats to close out 2019
A look back at some of the year's key voice search and virtual assistant metrics.
Video: Ben Cook on site migrations & the earlier days in SEO
Listen to my chat with this industry vet.
Rich answers in Google mobile search more than doubled since 2018, study finds
Image carousels also occurred 151% more often than the previous year.
Why the University of Arizona changed its abbreviation for SEO
Will “UArizona” distinguish it from competitors and other well-known brands in search results if people still search “UA”?
Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate
Perficient Digital ran 5,000 queries on seven devices including Alexa, Cortana, Google Assistant (Home, smartphones) and Siri.
Google beats out Microsoft, Amazon, IBM in image recognition study
Image search recognition is getting pretty good, here is a study that shows how good it is right now.
Aimclear’s Mark Traphagen on content marketing, thought leadership and ‘religiously sharing what you know’
"I don’t think we’ve even tapped the potential of what good content can do for a company."
SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO
SEO expert Eric Enge explains that displaying information on responsive sites is not enough in for mobile strategy. Here's what you need to consider.
Updated study: Links are still incredibly important for ranking in Google
Surprise, surprise - a Google ranking study shows links are still important for ranking.
SearchCap: Ask an SMXpert, Stone Temple acquired, Google mobile results & more
From Search Engine Land:
Stone Temple Consulting has been acquired by Perficient
Stone Temple and its roughly 60 employees will continue to operate out of its Boston office.