Video: 5 AI search stories you need to know (September 2025)
Perplexity, ChatGPT, Google AI Mode, and more. Catch all 5 search shakeups you need to know on this month's Marketing Countdown.
Topic: Perplexity
Gating in an AI world: What to hide, what to show, and why
Invisible content earns zero authority. Learn how to unlock visibility without giving away your best assets.
Apple to launch AI search for Siri in 2026: Report
Apple’s new AI search engine, World Knowledge Answers, will power Siri and Safari with quick, multimodal answers built on LLMs.
What are external links? SEO benefits and best practices
External links build trust and authority. Learn what they are, why they matter for SEO, and how to use them strategically without hurting your rankings.
SEO beyond the website: Winning visibility in the AI era
AI answers pull from far beyond your site. Optimize your pages and earn visibility across platforms, publications, and communities AI trusts.
How generative answers are changing the user journey
Clicks are disappearing, awareness is eroding, and top-of-funnel content is losing visibility. Here's how to adapt before you're left behind.
How Perplexity ranks content: Research uncovers core ranking factors and systems
A researcher reveals Perplexity’s ranking logic, including entity reranking, manual domain boosts, and signals driving content visibility.
Chunk, cite, clarify, build: A content framework for AI search
AI search rewards clear, credible, well-structured content. Learn how to get yours surfaced, cited, and trusted.
No, llms.txt is not the ‘new meta keywords’
SEOs ignored meta keywords for good reason, but llms.txt is different. Understanding how could shape your AI visibility tomorrow.
Google Search Chief Liz Reid on ads, AI, and the future of search
Reid said ads are coming to AI-powered search, offering advertisers new opportunities to target more specific, high-intent queries.
How to get cited by AI: SEO insights from 8,000 AI citations
From ChatGPT to Gemini, here's what each AI model trusts – and how strategic content earns visibility in generative search results.
Google searches in Apple’s Safari fall for first time in 22 years
Apple's Eddie Cue believes AI search providers will eventually replace standard search engines like Google.
How and why to ‘be the primary source’ for organic search
Becoming the go-to source across Google, AI tools and social platforms is key to standing out in an AI-driven organic search landscape.
How to measure brand visibility in AI search (before you disappear)
Learn why good SEO practices—content, links, UX—still power visibility in AI search.
LLMs are driving referral traffic – but what about engagement?
AI-driven referrals are surging, but user behavior is shifting. Learn what this means for website traffic and brand visibility.
AI search engines often make up citations and answers: Study
I read the news today, oh boy. AI search engines give wrong answers 60% of the time and often cite fabricated or broken URLs.
DeepSeek & SEO: What you need to know
Curious about DeepSeek? This open-source LLM offers unique advantages for technical SEOs, from coding support to scalable automation.
How to tank your Google Ads account in 10 days
Think you can’t ruin your Google Ads account in record time? Think again. Explore 10 proven ways to waste your ad budget and fail fast.
Perplexity expands publisher ad revenue sharing program
Perplexity's expansion includes some major news outlets, though concerns over content use and transparency remain.
OpenAI has no immediate plans for ChatGPT advertising
Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon.
Decoding LLMs: How to be visible in generative AI search results
Understand how AI Overviews, ChatGPT, Perplexity and more select their sources and ways to position your brand as a trusted reference.
Perplexity launches AI-powered Shopping Search
Perplexity AI's shopping feature offers brands a way to engage high-intent shoppers with product recommendations and one-click purchases.
SEO reality check: 13 hard-hitting truths you need to hear
Insights into today’s SEO landscape, from the value of brand authority to the SERPs' evolution and why AI-powered search demands new skills.
Perplexity begins testing ads as sponsored follow-up questions
U.S. users will start seeing sponsored questions this week. Answers to the questions will be generated by Perplexity, not advertisers.
How to implement generative engine optimization (GEO) strategies
Discover actionable tips for aligning your content with AI algorithms and boosting your brand’s presence in an AI-driven world.
Reports: Perplexity ads to launch in Q4
A pitch deck reveals new details about Perplexity's advertising plans – including video ads and sponsoring related questions.
Google’s illegal search monopoly: Industry reactions, implications
Search marketers highlight uncertainties about long-term implications, potential market disruptions and challenges in determining penalties.
Report: Google Search traffic and queries not impacted by new competing AI search engines
New data from Datos’ clickstream panel analyzed by Sonata Insights showed Google traffic grew over the year, despite all the new AI competitors.
Reddit CEO to Microsoft and AI search engines: Pay for our content
Reddit CEO Steve Huffman does not believe all web content – especially theirs – is free for AI models and search engines to crawl and use.
Perplexity launches ad revenue sharing program for publishers
Perplexity's new program aims to address recent controversies over content use while differentiating itself from traditional search engines.
OpenAI is ‘going to build a search product’
The Atlantic confirms it has granted permission for its content to be included in OpenAI's search product.
Reddit: Your new online reputation challenge
After partnering with Google, Reddit has strengthened ties with OpenAI as well. What does this mean for your online reputation?
Perplexity Pages showing in Google AI Overviews, featured snippets
You can now find AI overviews generated by the Perplexity search engine in your Google AI Overviews and Search results.
Perplexity AI: Exploring AI-powered search beyond Google
Perplexity's AI-powered search experience challenges Google's model by delivering conversational answers, citing sources and more.
60% of Perplexity citations overlap with top 10 Google organic results
With Perplexity referrals growing 40% month-over-month, new research looks at how SGE and Perplexity differ.
Generative Engine Optimization framework introduced in new research
The GEO framework could theoretically help websites that are ranking lower in SERPs get visibility in generative AI experiences.