4 ways new Data Cloud features help you personalize ads
These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.
Topic: Personalization
Flex your content management for scalability and hyper-personalization
Learn how AI has changed content strategy and how you can integrate it with your CMS for maximum impact.
A CDP is a powerful tool — Here’s how to make it work for you
CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success.
Google testing new tools for a more personalized shopping experience
Google is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology.
Turn data into meaningful customer moments
Unify customer data into a single view to drive true personalization without relying on third-party tracking.
How to use AI to elevate social media campaigns
Discover how brands like Coca-Cola, Wowcher, and Sephora use AI to boost engagement through personalized content, chatbots, and more.
Power up your marketing programs with Google Analytics 4
Incorporate a data strategy that will give you a complete view of your customers.
How to build a CDP use case
Crawl, Walk, Run: The Iterative Approach for A CDP Use Case
Google launches new personal search experience with follow button and personalized ranking
Plus, perspectives is coming to desktop, content creators get more visibility and more.
SearchBot: Marketing AI expert
I’ve been “pre-prompted” as a marketing AI expert with expertise in applying generative AI tools to content creation, e-commerce, automation strategies, personalization techniques, data analysis, and any AI-related marketing inquiries. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may […]
AI-powered content marketing: A startup’s guide to success
Discover how to leverage AI to create compelling content, improve efficiency, and connect with your startup’s audience.
Bing Chat rolling out personalized answers
Today at the Microsoft AI event Bing Chat showed off some new memory search features.
4 reasons you should try Facebook Dynamic Ads
Facebook's AI-powered Dynamic Ads are a smart, cost-effective option to increase user engagement and ad performance. Here's why.
Let data be the biggest driver behind your advertising strategy
Dun & Bradstreet's SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead.
Google planning new search engine while working on new search features under Project Magi
Project Magi will help searchers complete transactions while incorporating search ads on the page.
5 ways to optimize your ad campaigns in 2023
Follow these five expert tips to boost your ad campaign's performance and deliver ROI.
The static homepage is dead
Why every web page needs a purpose.
Google My Ad Center updates give users more, expanded controls
The new privacy controls allow users to see more ads they're interested in, less of what they aren't, and expanded control for sensitive categories.
10 biggest announcements from Google Search On 22
Here's a recap of the biggest updates from Google Search On 2022 event, including Multisearch, Lens, autocomplete, search filters and more.
How to get more out of your email marketing with SafeOpt
Enhance your marketing strategy and get more out of your email campaigns with these insights.
Driving SEM success: Lessons learned from $1 billion+ in ad spend
Applying these insights to your campaigns to optimize customer experience, attribution, and consumer engagement can help drive more sales.
Why real-time personalization drives loyalty and growth at scale
In this Salesforce webinar, learn how to capture your customers' hearts (and wallets).
Crawl, walk, run to real-time personalization
Strategies that prove why real-time personalization drives loyalty and growth at scale.
Pinterest adds in-app checkout and personalized shopping recommendations
The features may help improve Pinterest as a marketing channel for retailers as well as a shopping destination for users.
Take the lead in 2022 by building value and trust, one consumer at a time
In this live webinar, discover how you can deliver the experiences your customers want.
The top 5 customer journeys to keep them connected and coming back
In this webinar, learn how to reach your customers with captivating, personalized messaging.
Cookieless data isn’t the only concern in search marketing
Strategies to help you adapt to the new normal.
The five critical components of a real-time CX
Make your customer’s dream a reality for your business.
Adopting a CDP is just the beginning: How Fingerhut’s parent planned a successful onboarding process
From tapping internal resources to building off quick wins, Bluestem Brands' CDP champions slowly began to realize the tool's potential.
How CarParts.com leverages CDP tech to create customer-centric experiences
Adopting a CDP from Blueshift enabled the company to craft one-to-one messaging that speaks to the customer's needs and characteristics.
Report: Insights-led engagement for the mobile-first consumer
Brands are adopting tools that offer richer consumer behavior insights and engage them with personalized messages across mobile, email and the web.
Google launches Keen, a new personalized search-discovery-social mashup
Seen as a Pinterest competitor, it's something potentially broader and even older.
Former Google ad boss Ramaswamy to launch new search engine Neeva
Neeva will be subscription based and won't have advertising.
Google is suggesting searches based on users’ recent activity
The suggestions surface for multiple intents for logged-in users.
How COVID-19 may change the SERP forever
The new sticky side menu functionality at the left side of the page could solve some of the biggest problems Google faces going forward.
Chapter 7: User context signals & search engine rankings
Search results for a given query can vary from user to user. It’s not that everyone sees completely different results. Instead, everyone sees many of the same “generic” listings. But there will also be some listings appearing because of where someone is, who they know or how they surf the web. Search engines also try […]
The consumer decision journey will drive paid search in 2020
In organic search, you're going to see a push of data directly to search engines instead of relying on them to crawl.
Google’s new take on Shopping goes live in U.S.
The new Google Shopping offers personalized recommendations. "Buy on Google" is featured prominently as the company responds to Amazon.
Yelp adds new personalization features in bid to regain local momentum from Google
The new capabilities are the beginning of 'major product changes' according to the company.
Google brings personalized Shopping, local inventory and better checkout to U.S.
The redesign and new features aim to lure shoppers away from Amazon.