Topic: Personalized search

SEO

SMX West 2009 Video: Google’s SearchWiki, Customized & Personalized Results

Google’s SearchWiki, Customized & Personalized Results SearchWiki, Google Personalized Results and search customization based on previous queries or geographic location are all ways that Google’s “regular” results seem to be disappearing. This session looks at how “one-size-fits-all” results at Google are continuing to disappear, along with strategies on how to be successful in a more […]

SEO

Link Smart Or Die In 2009

The recession is more than just news fodder these days, it’s a reality many of us as service providers are feeling. At Alliance-Link we’re watching our clients cut back their on and offline advertising expenditures which makes it difficult for us to build custom linking programs. All of our programs use offline elements to drive […]

SEO

Q&A With Google On SearchWiki (Don’t Expect An Opt-Out Soon)

Four days after it launched, Google SearchWiki continues to attract much attention from critics and fans alike. Meanwhile, there remain questions on how it all works, under the hood. Below, a follow-up to my Google SearchWiki 101: An Illustrated Guide article from last week, answering some of the remaining questions. Oh, and for those looking […]

SEO

Total Search Marketing, Part 2

In the first installment of this series, Total Search Marketing, Part 1, I wrote about the eConsultancy research showing that natural search (SEO) was the most frequently used online marketing tactic for lead generation. Yet, most marketers put the bulk of their search marketing budget into paid search. Many of these marketers felt their company […]

Yahoo! SearchMonkey Enhanced Listings Available To Searchers

As I reported last week, Yahoo SearchMonkey applications are now available to searchers. The Yahoo Search blog posted details last night, saying that searchers can now add SearchMonkey applications via either the gallery (which is in beta) or through promoted links from application developers or web sites. The gallery contains only 39 applications so far […]

SEO

Health Insurance Carrier Aetna Introduces Personalized Health Search From Healthline

Vertical health destination and search engine Healthline has teamed up with US health insurance carrier Aetna to offer what the company is calling Aetna SmartSource — customized health search. The service, powered by Healthline, will roll out on Aetna’s member self-service website and offer personalized search results based on individual health records and profiles. That […]

SEO

SMX West Day Two Coverage

Day two is pretty much over now. We still have the Google Grove later, but the sessions are now complete. Here is coverage of the conference, picking up from where we left off last night.

SEO

Search Year 2007: Search News, In Review

Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]

Google Unifying And Putting More Emphasis On “Profiles”

Google Operating System discusses the integration of Google Profiles into most Google services and products and the unification of disparate profiles into a single master profile. Whether and how this might ultimately be integrated with Google’s newly reinvigorated social network, Orkut, is unclear. Although they are much less extensive, Profiles may turn out to be […]

Google Press Day 2007 Q&A With CEO Eric Schmidt

As part of today’s Google International Press Day, Google CEO Eric Schmidt is doing Q&A with journalists. Here’s a live blogging highlight of what was said, which covered a range of issues from privacy, censorship, whether Google is too big and scary and more.

Easy Way To Turn Off Google Personalized Results

Aaron Wall reports from the SMX conference on an easy way to turn off personalized Google results. To turn off personalized search quickly, for specific search results, just add “&pws=0” to the end of the URL string in your browser. Here is an example URL string for a search on SEO at Google with personalized […]

iGoogle, Personalized Search And You

Yesterday was “Google Personalization Day” for me and a number of others who attended a meeting at Google with Marissa Mayer, VP of Search Products & User Experience, as well as Google Personalization Technical Lead Sep Kamvar and iGoogle Product Manager Jessica Ewing. Barry has captured much of the factual information coming out of the […]

Google Search History Expands, Becomes Web History

Google’s Search History feature, which was switched on as a default option for many Google searchers in February, has now been renamed Web History to reflect how it has expanded to track what Google users do as they surf the web. It’s a huge move for Google and raises anew privacy issues. Below, a detailed […]

SEO

Register Now For SMX Advanced 2007 Seattle!

Just a quick reminder for our SearchCap newsletter readers and anyone who visits Search Engine Land. Our first Search Marketing Expo event, SMX Advanced, happens in Seattle this June 4 and 5. We hope you’ll be attending. If so, register before April 2 to save on getting a ticket! The show is aimed at intermediate-to-advanced […]

Finding Search Engine Freshness & Crawl Dates

A reader emailed me today noticing that Google was showing a date next to his listing, which made me think this was a good time to revisit how, when and where search engines show crawl dates for pages. These dates are a useful way for site owners to understand how often they are being revisited […]

PPC

More Rounds In The “Is SEO Overrated” Debate

The "Is SEO Overrated Or Rocket Science" debate continues. Sigh. OK, I give up. I guess we have to have this every two or three years. All the arguments I’m reading, I’ve read (or made before). But maybe that’s healthy in an industry where you always have new people coming in. I’ll give you the […]

Decipho Personalized Search Engine

Decipho officially launched on December 14th after having been available since October. It’s an interesting search engine because it takes the concept of social search another stage further, while at the same time offering very useful personalisation. There are lots of things that you can do with it, but I would recommend registering and then […]