SEO and meta descriptions: Everything you need to know in 2027
You can’t control the snippet Google shows. You can control what you give Google to work with. Here’s how to write better meta descriptions.
Topic: Portent
How SEO agencies can earn recurring revenue with site management services
Many SEO pros already have what it takes to generate ongoing income by embracing website maintenance (even hosting).
Analysis: FAQ rich results show on 17% of Google SERPs, down from 54%
FAQs rich results mostly only show for well-known, authoritative websites – but it's still possible to earn them.
Why brands should care about inclusion in marketing; Friday’s daily brief
Plus, Merchant Center guidelines change in August -- for the advertiser's benefit
The Google Shopping Campaigns Countdown Is On: Transition Surprises And Tips From The Experts
Tick tock, we’re in the final countdown before the big transition from traditional product listing ad (PLA) campaigns to Shopping Campaigns in Google AdWords at the end of the month. Considering PLAs now can account for 40 percent or more of a merchant’s paid search traffic, getting the switch done right and the new campaigns […]
Nearly A Year Later, Google’s Penalty Notices Remain Confusing
Nearly a year after Google’s Matt Cutts told us penalty notifications will get clearer, including more actual examples of what a problem is, it seems as if the notifications have gotten harder to understand. I spend a lot of time following penalties issued by Google through examples given to me via email, penalties publicizes on blogs […]
SEO Reporting: It’s Time We Get Away From Minutia & Focus On What Matters
For SEOs, reporting hasn’t exactly been easy over the past few years. How we measure and how we strategize has had to evolve as Google has altered or retired the tools we use or the way search works. We’ve seen five main shifts that have truly changed how we originally measured SEO success, and I […]
Enhanced Campaigns Countdown: 10 Best Images That Told Us How You Really Feel
T-minus just days until Google flips the switch on AdWords Enhanced Campaigns. For a bit of a break, we’ve rounded up the best blog post images and meme hijacks made about Enhanced Campaigns since Google announced their arrival in February. In no order of greatness, here are your Top 10: How to explain the origins of […]
AdWords Image Extensions: Early Reactions & In-The-Wild Examples
The PPC world is abuzz over the news that Google opened its beta for image extensions, which allow AdWords advertisers to include images with their text ads. In these very early days, PPC managers that have had campaigns in the beta are in experimental mode, while others are eager to get their accounts into the […]
Study Finds Google’s Penguin Update Getting Stricter Over Time
A study by Portent, an Internet marketing company, shows that Google’s tolerance of spammy links to trigger a Penguin algorithm ranking drop has declined by 30% since the Penguin algorithm launched. The study shows that of the 500,000 links found, Google has been steadily reducing its tolerance for webspam. Now, Google is likely to penalize […]
SMX East 2012: Pumping Up Your Flabby PPC Pecs
Pumping Up Your Flabby PPC Pecs Presentations from SMX East, October 2012 OK, so the campaigns you’ve been running have been successful. But take a look in the mirror – wouldn’t it be nice to whip them up into better shape? Take advantage of new ad formats and targeting options that make them more appealing […]
Microsoft adCenter Re-Intros Yahoo Rich Ads, Tweaks Negative Keywords And Landing Page Functionality
Microsoft Advertising seems to be introducing a new feature a day, these days. Some of the more interesting: the re-introduction of Yahoo Rich Ads In Search (RAIS), changes to negative keyword behavior and the ability to pick specific landing pages per match type. The re-introduction of Yahoo RAIS, mentioned by both Portent and Rimm-Kaufman Group, […]
SMX East 2011: How To Create Great Text Ads
How To Create Great Text Ads Presentations from SMX East – NYC, NY, September 2011 The difference between a good ad and a great ad is like the difference between a pair of jacks and a royal flush – the great ad wins every time! In this highly-interactive session, you will learn the new best […]
SMX Advanced 2010 Slide Video: Test That Ad!
Test That Ad! Presentations from SMX Advanced Seattle, June 2010 Let’s face it. The creative, when it comes to paid search ad copy, doesn’t give you a lot of room to be creative. You’ve got so little space, so little time your ad will be viewed, that it’s essential that every word counts. You’re testing […]
SMX West 2010 Slide Video: Analytics Action Plans For PPC & SEO
Analytics Action Plans For PPC & SEO More than 90% of all search marketers are using an analytics solution of some kind, according Marketing Sherpa research. But all too often, the insights provided by search analytics languishes in ignored reports, yielding little meaningful support for PPC spending and SEO effort. Too bad, because effective use […]
SearchCap: The Day In Search, March 26, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Does CEO Coffee Summit Equal Détente For Apple, Google? Gizmodo shows amazing pictures of Steve Jobs and Google CEO Eric Schmidt having coffee in a public place in Palo Alto, CA. […]